Shell retains Leadership of Global Lubricants market for 14ᵗʰ consecutive year
Nov 26, 2020
Shell leads globally in all three main categories – consumer, commercial and industrial.
London, 26th November 2020 – Shell remains the leading global supplier of finished lubricants for 14 consecutive years, according to Kline & Company’s 18th Edition Global Lubricants: Market Analysis and Assessment 2020 report. Using 2019 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types, and formulations. Shell retains the number1 global leadership position for the three lubricants categories tracked by Kline – consumer automotive, commercial automotive and industrial.
Shell Number 1 Global Lubricants Supplier for 14 years
Title: The Kline 14th Year
Duration: 3 minutes 23 seconds
Description:
Shell EVP Global Commercial Carlos Maurer talks about the success of Shell being the #1 Global Lubricants Supplier for 14 years in a row.
The Kline 14th Year
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Shell Lubricants truck driving down a road
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Shell #1 Global Lubricants Supplier
14th Year in a Row
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Namecard shows up for 5 seconds next to Carlos saying:
Carlos Maurer
EVP Global Commercial
Shell
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Carlos Maurer standing in a room talking to camera.
[Carlos Maurer]
Let me take you back to the year 2005. Do you remember what you were doing then?
Well it was the year that YouTube was founded! Who can imagine their family’s life without YouTube videos?
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Image of Airbus A380
[Carlos Maurer]
It was also the year that the first Airbus A380 took to the skies.
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Carlos Maurer standing in a room talking to camera.
[Carlos Maurer]
In 2005, I had just moved to France to start a new job in the bitumen business which had a large customer base in France.
And for Shell Lubricants, 2005 was the first time we became the number 1 lubricants business in the world.
For me, what is fantastic is that we have kept a firm grip on that market leader position ever since. For 14 years!
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A factory in operation
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A barrel moving on a conveyer belt
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Multiple barrels moving on a conveyer belt
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Establishing of an oil factory
[Voice of Carlos Maurer]
Maintaining market leadership from one year to the next does not come easily. And that’s just as true for lubricants.
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Carlos Maurer standing in a room talking to camera.
[Carlos Maurer]
I’m really proud that Kline and Company have announced that for 2019, Shell is once again the leading global supplier of lubricants, and for 14 years running.
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Two workers discussing on site
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Two staff discussing in a meeting room
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Two workers discussing on site as a truck drives by
[Voice of Carlos Maurer]
I believe that business success is only achieved when you have a laser focus on your customers and their needs.
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Three workers discussing on site
[Voice of Carlos Maurer]
Their needs today, and their needs tomorrow.
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Visitors exploring the Shell Starship vehicle
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Gears moving while filled with lubricants
[Voice of Carlos Maurer]
And our success is built on the diversity of our lubricants business.
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A stripped car moving across a factory
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Multiple trucks driving along a highway
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Heavy machinery operating at a construction site
[Voice of Carlos Maurer]
Our sales are almost equally shared across cars, trucks and industrial equipment.
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Carlos Maurer standing in a room talking to camera.
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Successful Commercial Relationships with multiple brand logos
[Carlos Maurer]
Naturally, we are proud of this success. But I also want to thank our customers. Because over the years they have helped us achieve this result. Our success has only come from our customers’ willingness to share their evolving needs with us.
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Carlos Maurer standing in a room talking to camera.
[Carlos Maurer]
So, what’s next? For all businesses 2020 has been a very different year from 2019.
But, despite all the challenges, our global lubricants team has been right there with our customers, helping them through this rough year.
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Two workers standing beside a truck
[Voice of Carlos Maurer]
Whether it was getting vital lubricants into Wuhan to build hospitals.
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Workers operating on a hand sanitiser machine
[Voice of Carlos Maurer]
Or producing hand sanitiser at some of our lubricant plants.
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Carlos Maurer standing in a room talking to camera.
[Carlos Maurer]
Our lubricants business has continued to meet customers’ needs. And so far during 2020 this is clearly evident in our increased supply of premium lubricants. Even during these challenging time, it is also important to keep an eye on the long term as well.
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Net-Zero Emissions Energy Business by 2050 or sooner
[Voice of Carlos Maurer]
By 2050 or sooner, Shell intends to be a net-zero emissions energy business.
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Carlos Maurer standing in a room talking to camera.
[Carlos Maurer]
We’re working with our customers to help them find ways to decarbonise.
And lubricants have a role to play in the energy transition.
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Engine oil being poured into a funnel.
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Image showcasing Shell E-Fluids
[Voice of Carlos Maurer]
From engine oils that improve energy efficiency, to the fluids that keep electric cars and trucks moving smoothly.
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Carlos Maurer standing in a room talking to camera.
[Carlos Maurer]
Being the No.1 lubricants market leader for 14 years is just the baseline.
I believe we will get better as time goes on.
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Listening to our Customers
[Carlos Maurer]
We will do this by listening to our customers, identifying their needs, and innovating solutions.
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Partnering with Others
[Carlos Maurer]
We will do this by partnering with others – both within individual sectors and across sectors.
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We will do this with a Can-Do Attitude.
[Carlos Maurer]
And we will do this with a “can-do” attitude.
[Carlos Maurer]
I’m incredibly proud that our customers have trusted the Shell brand for so many years. And I’m excited to work together towards a lower carbon energy future.
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Shell Logo
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Shell mnemonic
“Fourteen consecutive years as the world’s leading lubricants supplier demonstrates Shell’s unwavering commitment to our customers and the strength of our superior product portfolio,” said Carlos Maurer, Executive Vice President, Global Commercial, Shell. “And we’re not just leading in one sector. We’re leading globally in the three categories tracked by Kline - cars, trucks and industrial equipment. Lubricants are a growth priority for Shell, which is why as our customers’ needs change, so do we. In response to the challenges of Covid-19, our lubricants business supplied even more premium products to the market, playing a vital role in keeping the world moving and machinery operating efficiently. Looking ahead, our customers want more products that deliver improved performance with lower emissions, using fewer natural resources and less waste, and you’ll see Shell Lubricants expanding our product portfolio to meet that demand.”
According to the report, Shell maintained its leading global market share in 2019 relative to the year prior, with a slight market share increase over the next largest IOC supplier. Shell’s total volumes sold were approximately 4,500 kilotonnes of finished lubricants, equivalent to approximately 5 billion litres. These global sales were split almost evenly between three segments and at the same percentage split to the previous year: consumer automotive (34%), industrial (36%) and commercial automotive (30%).
Shell has a history of innovation in lubricants and was the first to market cleaner, purer lubricants made from natural gas. As customer needs evolve, Shell is continuing to innovate and has extended its Shell E-Fluids portfolio so it now supports battery electric (BEV) as well as fuel cell electric (FCEV) powertrains for all passenger and commercial vehicles. In addition, Shell has also formed a strategic alliance with Kreisel Electric to offer a combined battery technology system that delivers industry-leading battery efficiency and fast-charging capabilities as well as superior safety and stability.
To find out more about Shell’s capabilities and leadership in lubricants, please see the infographic.
Media Enquiries
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Notes to Editors:
- Shell’s Pure Plus Technology and suite of premium low-viscosity synthetic lubricants offer consumers improved engine performance with up to 4% fuel savings and reduced CO2 footprint accordingly.
- Shell has developed a line of fluids engineered specifically for the high-tech powertrains of hybrids and electric vehicles (EVs). These have been designed both from Shell’s own laboratories, as well as by working in close technical partnership with OEMs and component manufacturers for more than 20 years. Shell E-Fluids portfolio includes: E-Transmission Fluids, E-Thermal Fluids, E-Greases and Shell Helix Hybrid.
- Seven of the world’s 10 largest car manufacturers choose Shell as their main lubricants supplier. Shell has built successful commercial relationships with key global original equipment manufacturers (OEMs) including BMW, Daimler, Volkswagen, Foton, Mahindra, Renault-Nissan-Mitsubishi, Wartsila, Geely, Hyundai, Komatsu, Fiat Chrysler Automobiles (FCA) Group, and others.
- Shell has one of the largest lubricants supply chains in the world that manufactures and buys several base oil grades and blends them with additives at Shell-owned or joint venture blending plants to create a range of branded products with unique specifications.
- Shell has over 200 scientists and engineers working in specialised technical centres for lubricants in the US, China, Germany and India, dedicated to research and development into lubricants and oils.
- Shell has had longstanding motorsport technical partnerships with Ferrari (F1), Team Penske (NASCAR and IndyCar), Ducati (MotoGP), BMW Motorsport (DTM, endurance racing) and Hyundai Motorsport (World Rally Championship). Shell Helix Ultra with PurePlus Technology is the only motor oil that Ferrari F1, BMW Motorsport DTM and Hyundai i20 WRC cars use. Team Penske uses only ‘off-the-shelf’ Pennzoil Ultra Platinum full synthetic 0W-40 motor oil in all of its Indy cars and cutting edge PurePlus Technology under the hood of its NASCAR cars. In Formula E Shell works with Nissan e.dams and Mahindra Racing.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, construction, mining, power, agriculture and general manufacturing. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Advance, Shell Rotella, Shell Rimula, Shell Argina, Shell Gadinia, Shell Corena, Shell Diala, Shell Morlina, Shell Mysela, Shell Naturelle, Shell Omala, Shell Spirax, Shell Tellus, Shell Tonna, and Shell Turbo. We are active across the full lubricant supply chain. We manufacture base oils in four plants; blend base oils with additives to make lubricants in 29 plants; distribute, market and sell lubricants in more than 100 countries. We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool available in more than 100 countries in 26 languages, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure. Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in USA, China, Germany, and India. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with more than150 patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.
Cautionary Note
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate legal entities. In this press release “Shell”, “Shell Group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Royal Dutch Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to entities over which Royal Dutch Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as “joint ventures” and “joint operations”, respectively. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.
This press release contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition”, ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, such as the COVID-19 (coronavirus) outbreak; and (n) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell’s Form 20-F for the year ended December 31, 2019 (available at www.shell.com/investor and www.sec.gov). These risk factors also expressly qualify all forward-looking statements contained in this press release and should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, 26 November 2020. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.
We may have used certain terms, such as resources, in this press release that the United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov.