Shell and Ducati renew technical partnership, extends contract beyond first fill with new aftermarket Oil Deal
Jun 28, 2017
Borgo Panigale, Italy – Shell and Ducati today announced an extension of their technical partnership agreement for another three years, taking it past the 20-year mark. Shell also becomes Ducati’s exclusive supplier of aftermarket engine oils for the first time, with the launch of Shell Advance Ducati, Shell’s new motorcycle oil developed specially for Ducati road bikes.
The technical partnership between the two iconic brands has been a major success both on and off the track, enabling the continued development of Shell Advance motorcycle oil in the most demanding settings for the benefit of bikers around the world.
“Shell Advance motorcycle oil has been instrumental in the success Ducati Corse has achieved, aiding our race performance with improved speed and continued reliability. It is extremely exciting to see the partnership extend further to impact our road bikes and now, even our After Sales divisions, so that Ducati customers will benefit continuously from our technical progress as partners on the track,” added Claudio Domenicali, CEO of Ducati Motor Holding.
Shell and Ducati began their journey together in 1999, with Shell supporting Ducati Corse in the World Superbike Championship, before the two later joined forces to contest the MotoGP World Championship. The partnership is one of the most successful in premier motorcycle racing, with over 150 race wins in total, and seven Riders’ World Titles in MotoGP (2007) and the World Superbike Championship (1999, 2001, 2003, 2004, 2006, 2008). All race bikes used by the Ducati Corse factory team in MotoGP run on bespoke race formulations of Shell Advance motorcycle oil.
Carol Chen, General Manager for Consumer Lubricant Marketing at Shell, said: “Over the years, Shell’s relationship with Ducati has grown from strength to strength. We have worked together to overcome the challenges of competing at the very pinnacle of motorcycle racing. Now we are bringing collaboration to Ducati riders through our first fill and aftermarket agreements, which means that every Ducati road bike customer can now experience the innovation and performance born of the track from their very first ride.”
Shell Advance motorcycle oil is designed to offer complete protection by keeping pistons clean, protecting against engine wear, and protecting bike engines at high temperatures1.
“Shell Advance Ultra motorcycle oil is the only recommended motorcycle oil for Ducati road bikes, and our new co-branded aftermarket product, Shell Advance Ducati, complements this and further reinforces the strength of our partnership beyond the first fill,” said Marco Brun, VP Upstream and Country Chair of Shell Italy.
New Shell Advance Ducati will first be available exclusively to Ducati aftermarket dealers and workshops in Italy, the US and Canada starting this year.
Mary B. Walsh, +32478402938, email@example.com
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricants includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in seven plants, blend them with additives to make lubricants in over 40 plants, and distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch – the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150+ patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Definitions and Cautionary Note
Reserves: Our use of the term “reserves” in this presentation means SEC proved oil and gas reserves. Resources: Our use of the term “resources” in this presentation includes quantities of oil and gas not yet classified as SEC proved oil and gas reserves. Resources are consistent with the Society of Petroleum Engineers 2P and 2C definitions. Organic: Our use of the term Organic includes SEC proved oil and gas reserves excluding changes resulting from acquisitions, divestments and year-average pricing impact. Shales: Our use of the term ‘shales’ refers to tight, shale and coal bed methane oil and gas acreage.
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1 Based on field trial results and/or lab based data.