Choosing the right engine oil: drivers become the experts
Dec 5, 2011
New Shell LubeMatch puts engine oil selection in the hands of motorists
Choosing the right engine oil can be tricky. Synthetic oil or mineral? What level of viscosity? These questions, along with deciphering the numbers on the oil bottle, make for a daunting task for many motorists.
Now motorists can be confident in choosing the right oil for their car or bike, following the launch of a new, improved website that guides them through the process step-by-step.
The new Shell LubeMatch site (www.shell.com/lubematch) allows motorists quickly and conveniently to identify the correct engine oil, and includes leading Shell Lubricants brands such as Shell Helix for cars, Shell Advance for motorbikes and Shell Rimula for trucks and heavy-duty diesel engines.
Searching by vehicle type, make and model, Shell LubeMatch offers drivers recommendations on the best Shell oil for their vehicle, and then allows them to email the recommendations to their account for future reference.
Louise Horobin, Global Brand Manager at Shell Lubricants said, “Most motorists don’t want to be overloaded with loads of technical information about engine oils.
We believe there is a real need for simple, personalised information and guidance on which engine oil motorists should be using in their vehicles – and that is what Shell LubeMatch provides.”
New features of Shell LubeMatch include:
- Easy-to-use functionality, with the ability to search by vehicle type rather than product brand
- Improved look and feel, including images of product packaging and a directory of where to buy, for easier identification by motorists
- Ability to email recommendations to the user for future reference*
*Functionality available in select markets only.
Shell LubeMatch is a global tool available in 26 languages across 120 countries, making it the most comprehensive and integrated lubricant selection tool available. The redesign of Shell LubeMatch follows the increasing popularity of the original tool. In 2010, the existing LubeMatch site received over seven million hits; with the new tool, usage is predicted to hit at least 10 million by the end of 2011.
New Shell Lubricants website
The development of Shell LubeMatch also forms part of a newly designed Shell Lubricantswebsite for motorists. The site provides information on all Shell Lubricants products, as well as insights into how the latest technology offers enhanced benefits for drivers and their vehicles.
For further information, please contact:
Tel: +44 203 047 2009
Notes to Editors
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications, from consumer motoring to mining and power generation to commercial transport. Shell’s portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella, Shell Helix, Shell Advance, Shell Rimula, Shell Tellus, Monarch, and Jiffy Lube®. Shell has leading lubricants research centres in Germany, Japan (joint venture with Showa Shell), UK, and the USA.
Our products are manufactured and marketed in more countries than any other lubricants supplier’s, enabling us to supply to our largest customers. We are expanding rapidly into emerging markets while continuing to seek growth in our heartland markets.
In 2002, Shell acquired Pennzoil-Quaker State Company to become the No. 1 lubricants marketer in the USA. Pennzoil motor oil has been one of the leading motor oil brands in the USA since 1985.
In 2006, Shell acquired a 75% share in Tongyi, which is China’s leading independent lubricant manufacturer. Today Shell is the leading international lubricants supplier in China and has the third largest share of China’s rapidly growing market
We focus on developing products and services that provide both superior protection and efficiency.
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