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Driving productivity for metals manufacturing
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Read the transcript
Title: Driving productivity for metals manufacturing
Duration: 4 minutes, 22 seconds
Description: Explore Shell’s winning portfolio of oils, fluids and greases for your business.
Driving productivity for metals manufacturing Transcript
[Background music plays]
Dreamy, hypnotic music with chimes and bass plays
[Animated sequence]
The bright molten contents of a metal smelter is being poured out by a person in a white hard hat, into a mould. SHELL LUBRICANT SOLUTIONS branding is shown in the bottom right.
[Text displays]
‘Driving productivity for metals manufacturing’ Explore Shell’s winning portfolio of oils, fluids and greases for your business.
[Visuals]
A bespectacled man in a white shirt appears with a white background
[Text displays]
Cem Ayaz Global Metal Sector Manager, Shell
VO: For steel producers, over 60% of the production costs are directly and indirectly influenced by the efficiency and effectiveness of the operation and maintenance activities.
[Visuals]
A man sits in a control room of a factory looking out a window. He presses one of the many buttons adjacent to him and the red hot flow of molten metal moves from right to left in his view.
VO: This means that keeping equipment running efficiently is critical for metals producers.
[Visuals]
Cem Ayaz, a bespectacled man in a white shirt appears again with white background
VO: At Shell, we have designed a dedicated portfolio of oils, fluids and greases that not only drive the productivity of metals production, but also maximises uptime.
[Animated sequence]
A aerial shot of a white 3-D render of an industrial building on a graph paper landscape with numerous isometric tree elements. The scene zooms through the roof to show an animation of a production line conveyor belt, illustrating processes.
[Text displays]
Harsh conditions!
High temperatures
High loads
Low or high speeds
Water presence
Centralised greasing systems
VO: The steel production has harsh operating conditions which include high temperatures, high loads, low or high speeds, water presence and centralised greasing systems.
[Visuals]
Shell Gadus branding
[Text displays]
About Shell Gadus
[Visuals]
Newly formed, red hot metal bars move across the screen descending slowly from the top-left
VO: When considering the right grease to select, it is important that you look for performance characteristics such as mechanical stability,
[Animated sequence]
A 3-d render of a grey rotating rod. Popup supers appear one at a time, accompanied by illustrative icons presenting:
[Text displays]
Mechanical stability
Load carrying capacity
Water resistance
Heat tolerance
Pumpability
[Visuals]
Cem Ayaz, a bespectacled man in a white shirt appears again with white background
VO: load carrying capacity, water resistance, heat tolerance and pumpability - all of which are covered by the Shell Gadus range.
[Animated sequence]
3 large cylindrical Gadus product buckets, 2 on the right are black, the one on the left is yellow. 6 smaller white Gadus product bottle sit in the foreground. Popup supers appear one at a time, accompanied by an illustrative icons presenting:
Longer grease life
Improving system efficiency
VO: From multipurpose greases that offer reliable performance for standard applications, to specialist high temperature and heavy load greases, there is a Shell Gadus product that can help to optimise your equipment efficiency and operational costs.
[Visuals]
Shell Morlina branding
[Text displays]
About Shell Morlina
[Visuals]
Cem Ayaz, a bespectacled man in a white shirt appears again with white background
VO: In the steelmaking process, rolling mill back-up rolls are designed to withstand the forces generated by the rolling process and therefore required bearings capable of carrying very high loads.
[Visuals]
Water is sprayed onto red hot metal on a conveyor belt, turning it steely grey on the other side.
VO: It's important that you select the right circulating oil to lubricate the plain bearings in this equipment. Shell Morlina S3 BA has a high load carrying capacity, very low foaming tendency and
excellent water shedding properties and this meets the superb demulsibility requirements from major OEMs.
[Animated sequence]
5 large cylindrical Morlina product buckets pan into view from right side, 2 on the right are black, the one on the centre is grey followed by a yellow bucket and one further black bucket. Popup supers appear one at a time, with a dotted line connecting to each respective product pack:
Shell Morlina S3 BA
High load carrying capacity
Low foaming tendency
Excellent water shedding
[Visuals]
Hundreds of red hot rings of metal drop onto a conveyor belt.
VO: Another challenge for the metal producers is the lubrication in no-twist and high-speed wire rod mills.
[Visuals]
Cem Ayaz, a bespectacled man in a white shirt appears again with white background
VO: This is partly because the same oil needs to protect the highly loaded 1000 to 12000 R.P.M. roller and plain bearings,
[Visuals]
Hundreds of silver-coloured rings of metal moving along a conveyor belt.
VO: even when contaminated with cooling water and iron oxides.
[Visuals]
5 large cylindrical Morlina product buckets pan into view from right side, 2 on the right are black, the one on the centre is grey followed by a yellow bucket and one further black bucket. Popup supers appear one at a time, with a dotted line connecting to each respective product pack:
Shell Morlina S3
BX Longer oil life
Enhanced water separation
Corrosion and wear protection
VO: Shell Morlina S3 BX offers longer oil life, enhanced water separation excellent corrosion and wear protection and meets the requirements of major OEMs.
[Visuals]
Shell Omala branding
[Text displays]
About Shell Omala
[Visuals]
Cem Ayaz, a bespectacled man in a white shirt appears again with white background
VO: Gearbox technology is advancing rapidly and high-quality gear oils are vital for longer oil life, improved wear protection and increased system efficiency.
[Visuals] A large smelting container pours molten metal in a dark building, while 4 people in white hard hats observe.
VO: Some of the challenges you may be facing today are, high operating temperatures, gear scuffing and micro-pitting, corrosion, sludge formation and foaming.
[Animated sequence]
5 large cylindrical Omala product buckets pan into view from right side, 1 on left is black, the others are grey and a single yellow one. Popup supers appear one at a time, with a dotted line connecting to each respective product pack:
Improve gearbox reliability
Reduce maintenance downtime
Increase productivity
VO: The Shell Omala range of gear oils are designed to protect gear systems across a wide range of applications and technologies, helping to improve gearbox reliability, reduce maintenance downtime and increase productivity.
[Visuals]
Shell Tellus branding
[Text displays]
About Shell Tellus
[Visuals]
Cem Ayaz, a bespectacled man in a white shirt appears again with white background
VO: The evolution of modern hydraulic systems presents new challenges for efficient lubrication. Better performing hydraulic fluids are expected to withstand the increasing stress.
[Visuals]
An operator moves a glowing orange beam of metal into an industrial press.
VO: Shell Tellus range of hydraulic fluids, including Shell Tellus S2 MX are formulated to provide advanced wear protection and longer oil life to deliver optimum efficiency and performance.
[Animated sequence]
Inside a 3-D animation of a factory, the camera moves to a yellow vertical piston moving up and down
[Text displays]
Shell fire-resistant hydraulic fluid
VO: Meanwhile, Shell also has a wide range of aqueous and non-aqueous fire-resistant hydraulic fluids to mitigate different fire risk levels that steel producers might face.
[Visuals]
A man and a woman in orange hi-vis and white hard hats look at a white tablet inside a commercial building.
VO: Going beyond the lubricant products, Shell Lubricants Solutions offers an end-to-end solution with Shell LubeAdvisor.
[Visuals]
2 men in yellow hi-vis jackets review a desk of computer monitors, one man is on the phone, the other is writing notes.
VO: Through site assessments, detailed lubrication surveys and technical support,
[Visuals]
Cem Ayaz, a bespectacled man in a white shirt appears again with white background
VO: our experts support you in maximising productivity while operating safely and reliably.
[Visuals]
Shell Pecten
[Music] Shell mnemonic plays on a piano
Tackling common issues in hydraulic systems
Future-proofing operations
View our infographic to discover how you can protect business performance and futureproof your operations in the face of mounting pressures.
Shell LubeAnalyst for metals manufacturing
Shell LubeOptimiser for metals manufacturing
Read the transcript
Read the transcript
Title: Shell LubeAnalyst | Shell Lubricant Solutions
Subtitle: Helping to improve efficiency, reduce costs and increase equipment life in the metals industry
Duration: {2:49} minutes
Description:
A question-and-answer style video that gives insights into the benefits of Shell LubeAnalyst on equipment in the metals industry.
The video includes an expert headshot and animations in response to questions regarding how Shell LubeAnalyst improves efficiency, reduces costs and increases equipment life.
Title Shell LubeAnalyst: Helping to improve efficiency, reduce costs and increase equipment life in the metals industry
[Background music plays]
Calm, clear and uplifting music is played in the background.
[Frame]
An image of a metal mechanic appears on the screen in protective gear. This is alongside a pop box in red stating question one and a second pop up box in yellow with the question.
[Text displays]
Why are predictive maintenance and oil condition monitoring so important to steel and metals producers?
[Scene Transition]
Next scene/frame appears.
[Frame]
Footage of Craig McDonald, Project Leader, Lubricant Technical Services at Shell, speaking to camera appears. This includes a red pop-up box with his name and yellow pop-up box of his job title. Craig is wearing a blue suit and white shirt.
[Text displays]
Project Leader, Lubricant Technical Services
{Craig McDonald’s Voice}
At Shell, we’ve seen through our work with metals and steel manufacturers that lubrication issues such as oil leakages, varnish formation or contamination can cause equipment failure and unplanned downtime which ultimately impacts productivity.
[Scene Transition]
Next scene/frame appears.
[Frame]
A moving image of hot liquid metal is being poured from one large metal machine to another container. This causes hot yellow sparks to fly around the image. There is a manufacturer observing the movement of the metal.
A white animation line animates in connecting to a grey information box with yellow time icon.
[Text displays]
Running equipment 24/7 in harsh operating environments can make it difficult to identify issues caused by ineffective lubrication.
{Craig McDonald’s Voice}
For metals manufacturers, running equipment 24 hours a day 10 in very harsh operating environments, it can make it difficult to identify the cause of these ineffective lubrications.
[Scene Transition]
Next scene/frame appears.
[Frame]
An animation appears on the screen. This is of a large yellow microscope and an animation of a factory machine which is carrying containers. The microscope zooms in and monitors the system as it carries and drops the containers.
There is also an animation of an ipad on the left-hand side with data icons, this represents monitoring of the system.
{Craig McDonald’s Voice}
Maintenance managers that diagnose their systems through oil condition monitoring can identify these equipment faults before they happen. The use of predictive maintenance practices, such as oil condition monitoring.
[Scene Transition]
Next scene/frame appears.
[Frame]
An animation image appears of lubrications being put into test tubes.
[Scene Transition]
Next scene/frame appears.
[Frame]
We are back to a frame of an expert video of Craig.
{Craig McDonald’s Voice}
LubeAnalyst, can ultimately benefit the equipment's life, its performance and also extend the oil drain interval.
[Scene Transition]
Next scene/frame appears.
[Frame]
An image of metal machinery with sparks flying off spears on screen alongside a red pop-up box of question 2 and yellow title pop up box.
[Text displays]
How can Shell LubeAnalyst support maintenance managers?
[Scene Transition]
Next scene/frame appears.
[Frame]
We are back to a frame of an expert video of Craig.
{Craig McDonald’s Voice}
Over the last 10 years, 51% of oil samples taken from critical equipment in the metals industry were diagnosed by Shell’s oil condition monitoring service, LubeAnalyst, as needing attention or action.
[Scene Transition]
Next scene/frame appears.
[Frame]
Animation of the key stats from samples completed shows results in a pie table format with key pull outs.
[Text displays]
49% Normal
30% Attention needed.
21% action needed.
[Scene Transition]
Next scene/frame appears.
[Frame]
An animation of the Shell LubeAnalyst platform appears on screen. This overlays the different headings within the platform. The cursor then moves to zoom in on the different graphs available in Shell LubeAnalyst from the data provided.
{Craig McDonald’s Voice}
With Shell LubeAnalyst, maintenance managers on-site can receive high-quality diagnostic reports of their oil samples via email or on the web quickly, to help identify abnormalities, such as abrasive wear, contamination, degraded lubricants that can affect their equipment. This allows them at an early stage to prevent downtime and lost production. They can also use the insights to accurately schedule, oil changes, equipment maintenance in advance, and help them to extend the oil-drain intervals, increase efficiency and ultimately.
reduce costs.
[Scene Transition]
Next scene/frame appears.
[Frame]
The frame moves to an animation of the mechanics in hard hats, two white and one yellow. It had one woman in the middle in orange and two men in grey. They are observing an iPad looking at data.
[Scene Transition]
Next scene/frame appears.
[Frame]
An image of metal wraps appears on screen alongside a red pop-up box of question 2 and yellow title pop up box.
[Text displays]
Why choose Shell LubeAnalyst?
{Craig McDonald’s Voice}
Shell has 30 years of oil monitoring experience and in-service performance benchmarking.
Shell LubeAnalyst has 25 million data points from a wide range of machines. This means we can spot trends, flag potential issues and use our algorithms to identify optimal limits.
[Scene Transition]
Next scene/frame appears.
[Frame]
A moving video of two metals workers in orange high visibility jackets on a metals site looking at an iPad.
[Scene Transition]
Next scene/frame appears.
[Frame]
The frame transitions to an animation of a woman in a suit and a man in a hard hat and high visibility yellow jacket looking at a computer screen which is showing data points and performance of equipment. A white animation line pops up and connects to an information box with yellow icon.
[Text displays]
30 years of oil condition monitoring
[Scene Transition]
Next scene/frame appears.
[Frame]
The frame moves to men in yellow high visibility jackets and hard hats walking through a factory. A white animation line pops up and connects to an information box with yellow icon.
[Text displays]
25 million data points
[Scene Transition]
Next scene/frame appears.
{Craig McDonald’s Voice}
More than 300 Shell experts provide analysis and actionable insights from identifying recurrent issues to optimising asset performance.
[Frame]
An grey animation of a spinning globe appears on the screen. It has red circles which highlight where Shell experts are placed around the globe. A white animation line appears connecting to a yellow icon.
[Text displays]
300 Shell Experts
[Scene Transition]
Next scene/frame appears.
[Frame]
A short video appears on the screen of a man at a call center with headphones on. He is answering calls.
{Craig McDonald’s Voice}
Our strong support and expertise combined with our advanced software enables us to help make preventive maintenance recommendations for your operations. Customers receive clear, colour coded reports of their oil and condition via email or on the web app. The Shell LubeAnalyst web and mobile platforms offer an easy-to-use digital tool, coupled with our application focused test suite portfolio we are able to offer deep technical insights
into your equipment’s condition.
[Scene Transition]
Next scene/frame appears.
[Frame]
A video of the Shell Lube Analyst platform appears on the screen. This shows a sample report of one of the systems and the condition of it. It shows that you can download the report using different formats. This then animates to a PDF download of the report before moving to a QR code that users can use to access the report. The QR code is presented on an iphone that animates towards the middle of the screen.
[Scene Transition]
Next scene/frame appears.
[Frame]
The final frame of the video is the Shell lubricant solutions logo in the middle with a call-to-action.
[Text displays]
Discover more on shell.com/metals
Read the transcript
Read the transcript
Title: Shell LubeOptimiser | Shell Lubricant Solutions
Subtitle: Improve operation reliability and protect equipment by unlocking the power of on-site services.
Duration: {2:29} minutes
Description:
A question-and-answer style video that gives insights into the benefits of Shell LubeOptimiser on equipment in the metals industry.
The video includes an expert headshot and animations in response to questions regarding how Shell LubeOptimiser improves operation reliability and protects equipment by unlocking the power of on-site services.
Title Shell LubeOptimiser: Improve operation reliability and protect equipment by unlocking the power of on-site services.
[Background music plays]
Energetic and uplifting music is played in the background.
[Frame]
An image of a metal mechanic appears on the screen in protective gear. This is alongside a pop box in red stating question one and a second pop up box in yellow with the question.
[Text displays]
Tell us about Shell LubeOptimiser
[Scene Transition]
Next scene/frame appears.
[Frame]
Footage of Remon Raouf, Lubricant Technical Lead at Shell, speaking to camera appears. This includes a red pop-up box with his name and yellow pop-up box of his job title. Remon is wearing a Shell white shirt.
[Text displays]
Lubricant Technical Lead at Shell
{Remon Raouf’s Voice}
Shell LubeOptimiser provides a full range of fluid maintenance services to tackle issues in your lubrication system. Filtration is removing foreign particles from the system which helps to reduce mechanical induced wear. Also, high velocity oil flushing is usually used before oil change so, it can clean the system from soft contaminants and remaining old oil. While varnish removal is used to increase system efficiency for example, varying temperatures and valve performance. While dehydration is extracting water out of the system while oil is in service which helps to extend equipment lifetime and oil drain intervals.
[Scene Transition]
Next scene/frame appears.
[Frame]
An animation appears on screen. This is a grey and yellow animation of the inside of a factory. As Remon talks about the different areas of the factory, a yellow animated line pops up corresponding to these areas. This goes Filtration, high velocity oil flushing, varnish removal and then dehydration.
[Scene Transition]
Next scene/frame appears.
[Frame]
A still image of metal in a factory and men in hard hats appears on the screen. This is alongside a pop box in red stating question one and a second pop up box in yellow with the question.
[Text displays]
Question 2: How can you best control contamination?
[Scene Transition]
Next scene/frame appears.
{Remon Raouf’s Voice}
In steel plants contamination can occur during storage, while oil is in service, or even during change overs. It is essential to control contamination that can occur in different forms like solid particles, water and sludge.
[Frame]
A still image of the inside of a metals factory, a white animated line pops up corresponding to these areas. This portrays solid particles, water contamination and sludge.
{Remon Raouf’s Voice}
Companies I work with are tackling these challenges through end-to-end control of their maintenance practices, which includes the use of high-quality filters, breathers and seals which prevent equipment failure.
[Frame]
An animation of a drain filter system appears on screen. This has a pop up and highlights different areas of the filter. The first box is system filters, the second headspace breathers and third high quality seals. Each icon for these boxes animates.
[Scene Transition]
Next scene/frame appears.
{Remon Raouf’s Voice}
The harsh conditions in steel plants can cause water contamination to occur, which has a harmful effect on both, the oil and the equipment.
[Frame]
A new frame appears with a water system with hot metal being pushed through.
[Scene Transition]
Next scene/frame appears.
{Remon Raouf’s Voice}
For the oil it can lead to the degradation of performance and the deterioration of the lubricating oil film properties while accelerating oxidation. For the equipment, it causes rust, corrosion and sludge formation which increases mechanical problems.
[Frame]
Oil is being poured into a large glass test tube with water in in the lab. The oil stays together and holds as one in the water. An pop up white and yellow box appears on screen.
[Text displays]
Water ingress leads to degradation in lubricant performance and deterioration of lubricating film.
[Scene Transition]
Next scene/frame appears.
[Frame]
We move to a single image of men in hard hats with the lube optimiser logo on the bottom left before we go back to the live video of Remon.
{Remon Raouf’s Voice}
Although high quality lubricants can cope with water ingression up to a certain level, excess water may require external intervention. That is why having an onsite crew management service such as Shell LubeOptimiser is vital.
For example, our dehydration service in Egypt has helped several steel customers to avoid unplanned shutdown by extracting water out of the systems, with a water extraction rate of up to 24 litres per hour we are able to keep the system safe despite the most severe seal failures.
[Text displays]
Extraction capacity of up too 24LT/H
[Frame]
Exit frame with Shell Lubricant Solutions and discover more on Shell.com/metals before the Shell logo appears
Shell LubeAnalyst
An oil condition monitoring service to help keep your equipment and lubricants in optimum working order, by helping predict failures and identify efficiencies. The suite of offline, app-based and on-site support means there is a solution to meet your needs.
Shell LubeOptimiser
Shell LubeOptimiser is an end-to-end solution designed to help companies address common challenges, such as simplifying operations, reducing downtime, and protecting equipment.
