{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","color":"brand1-solid","model":{"title":"How Shell’s Global Technology team laid the foundations for speedier product development","text":"A deep dive with Sravani Gullapalli, Shell Technology Manager for Digitalisation","links":[{"name":"How Shell’s Global Technology team laid the foundations for speedier product development","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/perspectives/deep-dive-with-sravani-gullapalli.html"}],"image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/metadata.shellimg.jpeg/1667301690973/spiral-colorful-droplets-hd.jpeg","alt":"Abstract particle landscape on a dark background","width":3810,"height":2148}},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/metadata"},{"organism":"ContentOwner","color":"brand1-solid","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Lubricants and Specialty Fluids","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business.html"},{"name":"Our Perspectives Content Hub","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/perspectives.html"},{"name":"How Shell’s Global Technology team laid the foundations for speedier product development","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/perspectives/deep-dive-with-sravani-gullapalli.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"How Shell’s Global Technology team laid the foundations for speedier product development","text":"\u003Cp\u003EA deep dive with Sravani Gullapalli, Shell Technology Manager for Digitalisation\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/item.shellimg.jpeg/1670125158842/spiral-colorful-droplets-hd.jpeg","alt":"Abstract particle landscape on a dark background","width":3834,"height":1677}},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/item"},{"organism":"Container.Gapless","color":"inherited","children":[{"organism":"PromoSimple.Text","color":"inherited","colspan":3,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/section_header","model":{"text":"\u003Ch2\u003EKey Takeaways\u003C/h2\u003E"}},{"organism":"Container.List","children":[{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list/list_item","model":{"title":" ","text":"\u003Ch4\u003EMany organisations don’t know what data exists across their business. As well as making it inefficient and time consuming to access knowledge, this lack of visibility prevents teams from using data-driven insights to improve their offer to customers.\u003C/h4\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/list/list_item.shellimg.jpeg/1670130733795/hand-stats.jpeg","alt":"Graphic illustrating different sources of data","width":1920,"height":1920}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list/list_item_copy","model":{"title":" ","text":"\u003Ch4\u003ERealising that data could be one of its greatest assets, the Shell Projects and Technology Lubricants, and Fuels Technology team established the Frictionless Data Access (FDA) project within its 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customers.\u003C/h4\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/list/list_item_copy_580411998.shellimg.jpeg/1670130761762/stats-zoom.jpeg","alt":"Graphic illustrating","width":1920,"height":1920}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list/list_item_copy_679680301","model":{"title":" ","text":"\u003Ch4\u003EThe Frictionless Data Access project created a single source of truth for all the formulation and testing data held within Shell – helping product developers to deliver more creative solutions to their customers with more speed.\u003C/h4\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/list/list_item_copy_679680301.shellimg.jpeg/1670130775524/bulb-icon.jpeg","alt":"Graphic illustrating","width":1920,"height":1920}}},{"organism":"ListItem","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list/list_item_copy_67968","model":{"title":" ","text":"\u003Ch4\u003EWith greater access to the information they need, Shell teams are now able to increase their speed to market with new products, and free up employee’s time for more value-added 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customers.\u003C/h4\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/list/list_item_copy_67968_571048413.shellimg.jpeg/1670130815820/stats-bar-dollar-sign.jpeg","alt":"Graphic illustrating","width":1920,"height":1920}}},{"organism":"ListItem","color":"brand2-subtle","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list/list_item_1801872751","model":{"title":"Sravani Gullapalli, Technology Manager for Digitalisation, Shell","text":"\u003Cp\u003ESravani Gullapalli is an expert product developer and technology manager, with close to a decade’s experience in lubricants and a PhD in Chemical Engineering. Currently focused on digitalisation within Shell’s Projects and Technology Lubricants and Fuels Technology team, she is playing a pivotal role in the transformation of product development through data-driven insights.\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/list/list_item_1801872751.shellimg.jpeg/1669626415954/lady-smiling.jpeg","alt":"Image of Sravani Gullapalli","width":3840,"height":2161}}}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list","model":{}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/standalone_asset_974174751","model":{"title":"The role lubricants play in driving sustainable growth for industrial sectors","video":{"src":"https://www.youtube-nocookie.com/embed/1FQon4cLxQ8","caption":"The role lubricants play in driving sustainable growth for industrial sectors"}}},{"organism":"Container.List","children":[{"organism":"AccordionItem","colspan":8,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list_1341584171/list_item","model":{"title":"Read the transcript","text":"\u003Cp\u003E\u003Cb\u003ETitle: The role lubricants play in driving sustainable growth for industrial sectors\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EDuration:  2:45 minutes\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EDescription:\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EA short Q&A style video with Sravani Gullapalli, Technology Manager for Digitalisation for Shell. The video summarises the pivotal role in the transformation of product development through data-driven insights.\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EThe video includes b-roll footage, recorded footage of the interviewee and animated infographics to illustrate what Shell is doing to integrate data led insights, how Shell is evolving its approach to lubricants and what this means for Shell lubricant customers. \u003Cb\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EHow Shell’s Global Technology team laid the foundations for speedier product development  – Q&A Video Transcript\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003E[Background music plays]\u003C/p\u003E\r\n\u003Cp\u003EBright, uplifting music is played in the background.\u003C/p\u003E\r\n\u003Cp\u003E[B-roll footage]\u003C/p\u003E\r\n\u003Cp\u003EThe camera pans across a city skyline and text enters the frame from the left-hand side.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EAsk the Experts 01\u003C/p\u003E\r\n\u003Cp\u003EHow Shell’s global technology team laid the foundations for faster product development\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003EA yellow frame appears with text cascading onto the left-hand side of the frame and an image of reflecting lights with the number 0.35% in green letters is shown on the right-hand side of the frame. The text transitions off the frame to leave a full-scale image of the green fields.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EAsk the Experts 03\u003C/p\u003E\r\n\u003Cp\u003EQuestion 1\u003C/p\u003E\r\n\u003Cp\u003EWhat is Spark?\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003ERecorded footage of the interviewee Sravani Gullapalli appears on the screen and a title card is visible on the top left-hand side of the frame which includes the full name and job title/role of the interviewee.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003ESravani Gullapalli, Technology Manager for Digitalisation, Shell\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EThe Spark programme is the digitalisation effort in the Fuels and Lubricants Technology organisation here at Shell. The vision for this programme is to drive business strategy enabled through digital technologies, with our customers at the centre.\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Animated infographic]\u003C/p\u003E\r\n\u003Cp\u003EAn animated infographic cascades onto the screen. The following text appears in sequence: The single source of truth of all our data across the entire value chain.  An animated illustration appears on the screen including a lightbulb and speech bubbles. The text then reads: Frictionless Data Access is our single source of truth of all our performance and formulation testing data across the entire value chain.\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[B-roll footage]\u003C/p\u003E\r\n\u003Cp\u003EA team of business leaders are actively looking at a board of statistics and graphs.\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[B-roll footage]\u003C/p\u003E\r\n\u003Cp\u003EA birds eye view of a busy city with skyscrapers.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ERight from when we start formulating at the labs to when we sell to our customers.  We want to create a single repository of all of this testing information, we want to ensure that it is clean and available to our users,\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame transition]\u003C/p\u003E\r\n\u003Cp\u003ERecorded footage of the interviewee Sravani Gullapalli is shown.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003ESo we are able to make better date-driven decisions and offer insights to our customers.\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003EA yellow frame appears with text cascading onto the left-hand side of the frame and an image of luminated signs on the right-hand side of the frame. The text transitions off the frame to leave a full-scale image of a luminated sign reflecting on water.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EAsk the Experts 01\u003C/p\u003E\r\n\u003Cp\u003EQuestion 2\u003C/p\u003E\r\n\u003Cp\u003EWhat data access challenges do you see customers facing?\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003ERecorded footage of the interviewee Sravani Gullapalli appears on the screen and a title card is visible on the top left-hand side of the frame which states Ask the Expert Edition 01.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EIn my opinion, there are two huge data challenges. The first one is that most companies \u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[B-roll footage]\u003C/p\u003E\r\n\u003Cp\u003EA team of business leaders are actively discussing plans with each other and drawing on a whiteboard.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EDon’t even know what date they have and there was a statistic in a 2021 Deloitte report where they mentioned that a quarter or 25% of a worker’s time\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Animated infographic]\u003C/p\u003E\r\n\u003Cp\u003EAn animated infographic showing an employee at a desk with a search bar above the head and a clock to the right animating an arrow circling the clock.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003E25% of knowledge worker’s time is spend looking for information just to do the job that they have been hired to do.\u003C/p\u003E\r\n\u003Cp\u003E*”The Digital Workplace Journey”, Deloitte, November 2021\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003Egoes towards finding the information they need to do the job they are hired to do. This is quite a staggering statistic,\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003ERecorded footage of the interviewee Sravani Gullapalli  appears on the screen and a title card is visible on the top left-hand side of the frame which states Ask the Expert Edition 01.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003ESo that’s definitely a challenge. And I think this leads to the second challenge, which is fundamental\u003C/p\u003E\r\n\u003Cp\u003EAnd more around the ways of working. We can build the best tools in the world,\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[B-roll footage]\u003C/p\u003E\r\n\u003Cp\u003EAn employee using a tablet with a city landscape in the background\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EWith the cleanest data and the latest technologies\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003ERecorded footage of the interviewee Sravani Gullapalli appears on the screen and a title card is visible on the top left-hand side of the frame which states Ask the Expert Edition 01.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EBut unless the workforce actually makes use of this data in their daily job for better decision- making\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[B-roll footage]\u003C/p\u003E\r\n\u003Cp\u003EFootage of a woman wearing glasses is shown, her glasses are reflecting the light from her laptop.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EBefore they start any physical work, we cannot truly extract the value from data. So, in my mind, it is around access to data\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003ERecorded footage of the interviewee Sravani Gullapalli appears on the screen and a title card is visible on the top left-hand side of the frame which states Ask the Expert Edition 01.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003Eand second around ways of working and culture.\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003EA yellow frame appears with text cascading onto the left-hand side of the frame and an image of luminated signs on the right-hand side of the frame. The text transitions off the frame to leave a full-scale image of a luminated sign reflecting on the city.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003EAsk the Experts 01\u003C/p\u003E\r\n\u003Cp\u003EQuestion 3\u003C/p\u003E\r\n\u003Cp\u003EWhat are benefits of FDA?\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003ERecorded footage of the interviewee Sravani Gullapalli appears on the screen and a title card is visible on the top left-hand side of the frame which states Ask the Expert Edition 01.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EThe biggest benefit of Frictionless Data Access is that now you have a bird’s eye view of\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Animated infographic]\u003C/p\u003E\r\n\u003Cp\u003EAn animated infographic showing a value chain, with files linking directly to sources.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EEnables the user to get a bird’s eye view of all the data in one place and to see trends between different data sources to make better decisions.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EOf all of this testing information across the entire value chain that enables us to make better decisions.\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003ERecorded footage of the interviewee Sravani Gullapalli appears on the screen and a title card is visible on the top left-hand side of the frame which states Ask the Expert Edition 01.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EAnd to give you an example of how this was used in Shell my colleague Basil Bodemann, a project leader, recently used FDA to develop a brand new lubricant\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[B-roll footage]\u003C/p\u003E\r\n\u003Cp\u003EFootage showing scientists working work lubricant samples in a laboratory.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EIn a new environment\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Frame]\u003C/p\u003E\r\n\u003Cp\u003ERecorded footage of the interviewee Sravani Gullapalli appears on the screen and a title card is visible on the top left-hand side of the frame which states Ask the Expert Edition 01.\u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EAn extremely cold environment, and using the data in FDA he was able to\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Animated infographic]\u003C/p\u003E\r\n\u003Cp\u003EAn animated infographic showing laptop screen with a hourglass with the sand running through.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EUsing existing data from FDA, the team was able to reduce testing time by 6 months. \u003C/p\u003E\r\n\u003Cp\u003E[Spoken word]\u003C/p\u003E\r\n\u003Cp\u003EReduce the time to market by 6 months which is quite significant.\u003C/p\u003E\r\n\u003Cp\u003E[Scene Transition]\u003C/p\u003E\r\n\u003Cp\u003ENext scene/frame appears\u003C/p\u003E\r\n\u003Cp\u003E[Animated sequence]\u003C/p\u003E\r\n\u003Cp\u003EShell Lubricant Solutions wordmark and Shell Pecten logo sit on the frame.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EShell Lubricant Solutions.\u003C/p\u003E\r\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list_1341584171","model":{}},{"organism":"CallToAction","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/call_to_action","model":{"links":[{"name":"Contact our experts","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/contact-our-experts.html","icon":"/content/dam/shell/icons/global/technology/mail-closed-hollow.svg"}]}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/text","model":{"title":"The challenge","text":"\u003Cp\u003EMany organisations don’t really know what data exists across their business. Even those that do often find it difficult to access what they need quickly. It’s no surprise, as information is often held in different systems, different structures and even in different locations within global companies.\u003C/p\u003E\r\n\u003Cp\u003EA recent Deloitte study highlights how workers who handle and develop knowledge and data (such as engineers and product developers) spend 25% of their time looking for the information they need to do their job.\u003Csup\u003E1\u003C/sup\u003E And that’s before you get to the questions around data quality and accuracy.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/standalone_asset","model":{"image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/standalone_asset.shellimg.jpeg/1667303796921/25-infostats.jpeg","caption":"25% of a knowledge worker's time is spent looking for information just to do the job that they have been hired to do¹","alt":"25% of a knowledge worker's time is spent looking for information just to do the job that they have been hired to do¹","width":8000,"height":4500}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/text_1217266652","model":{"title":"The solution","text":"\u003Cp\u003ERealising that data could be one of its greatest assets, the Shell Projects and Technology Lubricants and Fuels Technology team established the SPARK programme – to help drive business strategy through data-driven decision making.\u003C/p\u003E\r\n\u003Cp\u003ESPARK helps Shell to underpin business strategy with digitally enabled solutions, by integrating foundational data throughout the entire value chain. In turn, this makes it simpler for the team to serve their customers, by generating smarter insights, demonstrating clear products benefits, and focusing on important areas like sustainability.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/standalone_asset_cop","model":{"image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/standalone_asset_cop.shellimg.png/1726046314993/29-infostats.png","caption":"29% of workers claim it is difficult, or nearly impossible, to extract the knowledge needed for their daily work from repositories²","alt":"29% of workers claim it is difficult, or nearly impossible, to extract the knowledge needed for their daily work from repositories²","width":8000,"height":4500}}},{"organism":"Container.List","children":[{"organism":"ListItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list_71270644/list_item","model":{"title":"How to SPARK a data-led transformation","text":"\u003Cp\u003ESPARK has quickly made a noticeable impact, with one of the first strategic elements to emerge being Frictionless Data Access. The aim of Frictionless Data Access was to create a single source of truth for all the formulation and testing data held within Shell. This would then make that information more readily available to users and AI solutions, helping people to visualise the data and speed up their decision making.\u003C/p\u003E\r\n\u003Cp\u003E“By implementing this, the team has already unlocked value from years of product testing and development,” says Sravani Gullapalli, Technology Manager for Digitalisation at Shell. “Where people previously relied on a time-consuming process of consulting with various stakeholders – which was often unknowingly duplicated – they can now develop new products for customers much more efficiently by building on the information that already exists.”\u003C/p\u003E\r\n\u003Cp\u003EThe team realised the potential impact that digitalisation could have on R&D, especially with the emergence of trends such as big data, virtual experimentation, and digital collaboration. From there, they worked closely with their colleagues to understand how to maximise that potential across the business.\u003C/p\u003E\r\n\u003Cp\u003E“We started with a survey of our organisation that spanned across various job roles, regions, products and areas of experience,” explains Gullapalli. “Essentially, we asked them what their biggest pain points were. And they told us that the biggest strength we have is our data, but it's also our greatest opportunity.”\u003C/p\u003E\r\n\u003Cp\u003ESo, with a strong focus on data, the SPARK programme was created – with Frictionless Data Access acting as a critical pillar for it. In turn, SPARK Frictionless Data Access became the first tool able to consolidate all Shell lubricant, fuels and bitumen formulations and associated performance data into one repository, allowing easy transparent access to data to end users.\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/list_71270644/list_item.shellimg.jpeg/1667304022759/two-person-checking-stats-on-projecter-screen.jpeg","alt":"Businessmen with graphs on screen","width":3840,"height":2163}}}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/list_71270644","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/text_1796112210","model":{"title":"Frictionless access to better results","text":"\u003Cp\u003EAt its core, Frictionless Data Access might not sound like the most exciting of projects. Sourcing, cleaning, and standardising all of Shell’s formulation and testing data over the last 16 years was always likely to be a painstaking task.\u003C/p\u003E\r\n\u003Cp\u003EHowever, by putting that work in, the team have laid the foundations for their colleagues to deliver some truly exciting results. As well as unlocking completely new ways of working, it’s encouraging people to solve problems creatively in a way that improves their response to customer needs.\u003C/p\u003E\r\n"}},{"organism":"Quote.Small","color":"inherited","colspan":9,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/quote","model":{"title":"Sravani Gullapalli, Technology Manager for Digitalisation, Shell","text":"\u003Cp\u003EFrictionless Data Access provides users with easy access to clean and trusted data – giving them a bird's-eye view of all the data we have in one place. This means they can see trends and correlate different data sources in creative ways to make better decisions. \u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/text_59221269","model":{"text":"\u003Cp\u003ESo, rather than spending time searching for information, product development teams now have:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EEasily accessible trusted data that saves significant time when identifying target formulations\u003C/li\u003E\r\n\u003Cli\u003ECreative data queries across different product sectors and locations that can deliver unexpected correlations and improvements in performance\u003C/li\u003E\r\n\u003Cli\u003EThe ability to enhance product performance by carrying out ad-hoc experimental analysis on an unprecedented scale\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EAnd the impact of this has been clear for users to see…\u003C/p\u003E\r\n\u003Cp\u003E“Imagine if you could increase your speed to market for new product developments. Or respond to customer requests much more rapidly,” says Gullapalli, “With Frictionless Data Access in place, we don’t have to imagine these scenarios anymore. We’re now able to do all of it and more.”\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/standalone_asset_cop_865140692","model":{"image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/standalone_asset_cop_865140692.shellimg.jpeg/1667304246884/71-infostats.jpeg","caption":"71% of workers who find it easy to access the information they need see above average value in the data – compared to 29% of those who find information almost impossible to access²","alt":"71% of workers who find it easy to access the information they need see above average value in the data – compared to 29% of those who find information almost impossible to access²","width":8000,"height":4500}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/text_617801509","model":{"text":"\u003Cp\u003EAs Gullapalli highlights, Frictionless Data Access delivers a range of benefits to users. For instance, they have greater access to the information they need by being able to extract and integrate information on product performance across all regions and product categories. As well as speeding up the product development process, it frees up their time for other potentially more valuable tasks.\u003C/p\u003E\r\n\u003Cp\u003EAll of it helps Shell to maintain its position as a global leader in lubricants technology, generating deeper insights to create products that better serve customers.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/text_425998277","model":{"title":"Turning product development on its head","text":"\u003Cp\u003ETo put the impact of Frictionless Data Access in context, let’s look at how product development worked previously. Due to the challenges around data access, multiple data formats or collating information from multiple systems, the previous process relied heavily on collaboration with a network of subject matter experts and stakeholders.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/standalone_asset_cop_1248802557","model":{"image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/_jcr_content/root/main/section/simple/standalone_asset_cop_1248802557.shellimg.jpeg/1667304354918/43-infostats.jpeg","caption":"43% of business managers say that a lack of high-quality data is a barrier to improving their use of analysed data³","alt":"43% of business managers say that a lack of high-quality data is a barrier to improving their use of analysed data³","width":8000,"height":4500}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/text_1815671357","model":{"text":"\u003Cp\u003E“The problem with that approach was that it was time consuming and limited you to the knowledge base of the SMEs you interviewed,” says Gullapalli. “The results of those discussions often left you with a wide range of options to consider, making your experimental verification and testing process take even longer.”\u003C/p\u003E\r\n\u003Cp\u003EWith information is one place, Frictionless Data Access enables colleagues to find information within minutes and find solutions which previously would not have been considered. With new options now viable, this helps to reduce product development timelines and increases speed to market. Evidence of its relevance for the Shell business, SPARK Frictionless Data Access recently won the Shell.ai Data Impact Award. After being selected from 72 data impact team nominations and 600 nominations from across Shell, the programme is testament to the digital transformation journey in Shell and in the Lubricants and Fuels Technology organisation.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/text_1168248849","model":{"title":"Three tips for laying successful data foundations","text":"\u003Cp\u003EThe data foundations that underpin Frictionless Data Access are set to play a vital role in the digitalisation of lubrication development at Shell. They also have the potential to transform operations and drive efficiency across other businesses and sectors.\u003C/p\u003E\r\n\u003Cp\u003EFor any organisation looking to explore data foundations, there are three ways to make the process smoother:\u003C/p\u003E\r\n\u003Col\u003E\r\n\u003Cli\u003E\u003Cb\u003EStart with the user\u003C/b\u003E\u003Cbr\u003E\r\nStarting with the user is critical. You need an understanding of their pain points before beginning to address them. Your users can help you make sure that any solution is built to anticipate and meet the needs of customers.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cb\u003EWork out what the IT requirements are before building\u003C/b\u003E\u003Cbr\u003E\r\nBefore diving straight into the development of your tools, it’s worth spending time clearly translating the user and business needs into IT requirements. It’s the digital equivalent of sharpening the axe before cutting the tree. It’ll also help you identify any existing tools that you can repurpose, instead of starting a new build.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cb\u003EDemonstrate the value of data\u003C/b\u003E\u003Cbr\u003E\r\nThe easiest way to achieve real buy-in from the business is to demonstrate the value of your project with a well-defined use case that requires little investment but delivers huge value. This helps to build leadership confidence with a tangible example that highlights specific business benefits, rather than an abstract idea.\u003C/li\u003E\r\n\u003C/ol\u003E\r\n"}},{"organism":"Quote.Small","color":"inherited","colspan":9,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/quote_copy","model":{"title":"Sravani Gullapalli, Technology Manager for Digitalisation, Shell","text":"\u003Cp\u003EOur ideal vision for a data-centric organisation is one that provides easy access to clean, transparent data and predictive models built on trusted data – all of which informs data-driven decision making to meet the needs of customers.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/perspectives/deep-dive-with-sravani-gullapalli/jcr_content/root/main/section/simple/text_530342785","model":{"title":"Delivering a future built on data","text":"\u003Cp\u003EShell’s Frictionless Data Access and SPARK story is far from over. Going beyond product development and testing, the team already has a keen focus on how digital technologies and data can help drive decarbonisation.\u003C/p\u003E\r\n\u003Cp\u003EOne such example is how it can make sustainability efforts more traceable – using digital tools to calculate the avoided emissions in a lubricant product. This will give customers a clearer idea of their carbon footprint when selecting and using lubricants as part of their operations. 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