{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Shell Helix unveils striking new packaging and launches ‘Unleash the Power Within’ campaign","text":"\u003Cp\u003E\u003Cb\u003EBarcelona\u003C/b\u003E - Shell Helix unveils striking new packaging and launches ‘Unleash the Power Within’ campaign for its top tier Shell Helix Ultra motor oil, featuring official drivers Charles Leclerc and Lewis Hamilton.\u003C/p\u003E\r\n","links":[{"name":"Shell Helix unveils striking new packaging and launches ‘Unleash the Power Within’ campaign","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign.html"}],"date":"2025-05-30T12:30:00Z","tags":[{"name":"Lubricants","value":"line-of-business:b2c/lubricants"},{"name":"News and media","value":"shell:corporate/news-and-media"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Lubricants and Specialty Fluids","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business.html"},{"name":"Media Releases","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases.html"},{"name":"2025 media releases","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases/2025.html"},{"name":"Shell Helix unveils striking new packaging and launches ‘Unleash the Power Within’ campaign","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader.Date","color":"inherited","model":{"title":"Shell Helix unveils striking new packaging and launches ‘Unleash the Power Within’ campaign","text":"\u003Cp\u003E\u003Cb\u003EBarcelona\u003C/b\u003E - Shell Helix unveils striking new packaging and launches ‘Unleash the Power Within’ campaign for its top tier Shell Helix Ultra motor oil, featuring official drivers Charles Leclerc and Lewis Hamilton.\u003C/p\u003E\r\n","date":"2025-05-30T12:30:00Z"},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","colspan":8,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EShell today launched a bold new packaging design for its iconic Shell Helix lubricant range, revealing a fresh look that represents the brand’s ongoing evolution and unwavering commitment to innovation and excellence.\u003C/p\u003E\n\u003Cp\u003EThe launch coincides with the debut of Shell’s new global campaign - ‘Unleash the Power Within’ - featuring for the first time world-famous Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton. This marks the latest chapter in Shell’s iconic 75-year partnership with Scuderia Ferrari HP.\u003C/p\u003E\n\u003Cp\u003EShell Helix New Packaging is designed for a ‘More Powerful Choice’. It combines bold design with enhanced functionality; sleek, modern, and performance-led, the refreshed look aims to improve on-shelf impact, simplify product navigation, and offer greater convenience for consumers. Clear, easy-to-read back labels highlight key product benefits and specifications, helping drivers confidently select the right oil for their engines needs. This design underscores Shell Helix’s strong association with leading OEMs, reinforcing the brand’s trusted role in delivering premium quality and performance. Enhanced product technology claims and visual cues make it easier than ever to choose Shell Helix - a brand synonymous with innovation and power.\u003C/p\u003E\n\u003Cp\u003EAt the top of this refreshed range sits Shell Helix Ultra - the flagship product designed for those who demand the ultimate power from their engines, and the centerpiece of the new campaign with a powerful promise at the heart of the new campaign - ‘Shell Helix Ultra unleashes the power within your engine. It's been proven to deliver more power \u003Csup\u003E1\u003C/sup\u003E, faster responsiveness \u003Csup\u003E2\u003C/sup\u003E and better fuel economy \u003Csup\u003E3\u003C/sup\u003E.’\u003C/p\u003E\n\u003Cp\u003EVanessa Boag, Shell’s VP Global Lubricants Marketing, commented:\u003Cbr\u003E\n“This milestone is a powerful testament to Shell’s relentless innovation and the trust we’ve earned from partners and customers around the world.\u003Cbr\u003E\nOur new Shell Helix packaging is a bold, modern evolution - designed with our customers in mind. Today, we celebrate not just the power of our product, but the power within every drive, every engine, and every journey.”\u003C/p\u003E\n\u003Cp\u003EThe launch marks a milestone moment - celebrating 75 years of partnership between Shell and Scuderia Ferrari HP, a legacy built on innovation, leadership, and trust.\u003Cbr\u003E\nShell Helix Ultra is Ferrari’s oil of choice - both on the track and on the road. Since the 1950s, Shell has been Scuderia Ferrari’s premium partner, supporting the pursuit of innovation and excellence. The collaboration between Shell’s scientists and Ferrari’s racing team continues to push the boundaries in the constant search of the ultimate performance in engine protection and power.\u003C/p\u003E\n\u003Cp\u003EThe launch event brought together over 100 key opinion leaders and customers from more than 13 countries. It served as both a celebration of Shell’s racing legacy and a tribute to decades of shared ambition, performance, and trust with Ferrari.\u003C/p\u003E\n\u003Cp\u003ELooking ahead, the new Shell Helix packaging and global campaign will roll out across key markets starting after summer 2025 - supported by a full suite of activation tools across trade, digital, and experiential platforms.\u003C/p\u003E\n\u003Cp\u003E\u003Cb\u003EWatch the full campaign \u003Ci\u003E‘Unleash the Power Within\u003C/i\u003E’ at our Shell On The Road Facebook page – \u003Ca href=\"https://www.facebook.com/share/v/1AnKCVJ5vr/?mibextid=wwXIfr\" target=\"_blank\"\u003Ehere\u003C/a\u003E. \u003C/b\u003E\u003C/p\u003E\n"}},{"organism":"Container","colspan":4,"children":[{"organism":"Container.List","children":[{"organism":"ListItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/main/section/simple_copy_copy_cop/list/list_item","model":{"title":"Enquiries","text":"\u003Cp\u003E\u003Cb\u003EUK / International Media Relations\u003C/b\u003E: +44 20 7934 5550\u003C/p\u003E\n\u003Cp\u003E\u003Cb\u003EAmericas Media Relations\u003C/b\u003E: Contact \u003Ca href=\"https://www.shell.us/about-us/news-and-insights/media/submit-an-inquiry.html\"\u003EShell US Media Team\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EAsia Pacific Media Relations:\u003C/strong\u003E \u003Ca href=\"mailto:apac-media@shell.com\"\u003Eapac-media@shell.com\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EMiddle East and North Africa Media Relations:\u003C/strong\u003E \u003Ca href=\"mailto:mena.media@shell.com\"\u003Emena.media@shell.com\u003C/a\u003E\u003C/p\u003E\n","links":[{"icon":"/content/dam/shell/icons/global/legacy/connectivity-phone.svg"}]}}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/main/section/simple_copy_copy_cop/list","model":{}}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/main/section/simple_copy_copy_cop","model":{}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/main/section/standalone_asset_cop","model":{"image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/_jcr_content/root/main/section/standalone_asset_cop.shellimg.jpeg/1748617781974/shell-helix-powering-barcelona-05-06593-photo-by-all-is-amazing.jpeg","width":5649,"height":3178}}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/main/section/standalone_asset_cop_1486646779","model":{"image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/_jcr_content/root/main/section/standalone_asset_cop_1486646779.shellimg.jpeg/1748617744140/shell-helix-powering-barcelona-06-c9911-photo-by-all-is-amazing.jpeg","width":3098,"height":3098}}},{"organism":"PromoSimple.Text","color":"inherited","colspan":8,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/main/section/text_244479798","model":{"text":"\u003Ch3\u003EDisclaimers\u003C/h3\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Csup\u003E1\u003C/sup\u003E According to the field trial results run by an independent 3rd party from 2021 to 2023.\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Csup\u003E2\u003C/sup\u003E Based on powertrain test results run by an independent 3rd party. Shell Helix Ultra ECT 0W-30 compared with 10W-40.\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003E\u003Csup\u003E3\u003C/sup\u003E Based on API Sequence VIE engine test results compared with the industry reference oil using Shell Helix Ultra ECT C6 0W-20.\u003C/sub\u003E\u003C/p\u003E\n"}},{"organism":"Container.List","colspan":8,"children":[{"organism":"AccordionItem","color":"inherited","colspan":8,"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2025/shell-helix-unveils-striking-new-packaging-and-launches-unleash-the-power-within-campaign/jcr_content/root/main/section/list_copy_copy/list_item_copy_48949","model":{"title":"Cautionary Note","text":"\u003Cp\u003EThe companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this content “Shell”, “Shell Group” and “Group” are sometimes used for convenience to reference Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this content refer to entities over which Shell plc either directly or indirectly has control. The terms “joint venture”, “joint operations”, “joint arrangements”, and “associates” may also be used to refer to a commercial arrangement in which Shell has a direct or indirect ownership interest with one or more parties. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EForward-Looking statements\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EThis content contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. 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Such future operating plans and outlooks could include changes to our portfolio, efficiency improvements and the use of carbon capture and storage and carbon credits. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans and outlooks to reflect this movement. However, if society is not net zero in 2050, as of today, there would be significant risk that Shell may not meet this target.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EForward-Looking non-GAAP measures\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EThis content may contain certain forward-looking non-GAAP measures such as adjusted earnings and divestments. 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Non-GAAP measures in respect of future periods which cannot be reconciled to the most comparable GAAP financial measure are calculated in a manner which is consistent with the accounting policies applied in Shell plc’s consolidated financial statements.\u003C/p\u003E\n\u003Cp\u003EThe contents of websites referred to in this content do not form part of this content.\u003C/p\u003E\n\u003Cp\u003EWe may have used certain terms, such as resources, in this content that the United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. 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