{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","color":"brand1-solid","model":{"title":"Shell Naturelle takes lubricants beyond 'environmentally acceptable' to advance sustainable operations","text":"\u003Cp\u003EWith businesses worldwide coming under pressure to maximise output while also contributing to a more sustainable future, Shell has introduced a refreshed portfolio of Shell Naturelle biodegradable lubricants, designed to help reduce environmental impact without compromising on equipment performance.\u003C/p\u003E\r\n\r\n\r\n","links":[{"name":"Shell Naturelle takes lubricants beyond 'environmentally acceptable' to advance sustainable operations","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations.html"}],"date":"2021-05-20T09:37:00Z"},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/metadata"},{"organism":"ContentOwner","color":"brand1-solid","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Lubricants and Specialty Fluids","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business.html"},{"name":"Media Releases","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases.html"},{"name":"2021 media releases","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases/2021.html"},{"name":"Shell Naturelle takes lubricants beyond 'environmentally acceptable' to advance sustainable operations","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader.Date","color":"brand2","model":{"title":"Shell Naturelle takes lubricants beyond 'environmentally acceptable' to advance sustainable operations","text":"\u003Cp\u003EWith businesses worldwide coming under pressure to maximise output while also contributing to a more sustainable future, Shell has introduced a refreshed portfolio of Shell Naturelle biodegradable lubricants, designed to help reduce environmental impact without compromising on equipment performance.\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/_jcr_content/root/main/section/item.shellimg.jpeg/1669218963869/shell-naturelle-homepage-header.jpeg","alt":"Shell Naturelle","width":2569,"height":1125},"date":"2021-05-20T09:37:00Z"},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/main/section/item"},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/main/section/text_copy_1361449124","model":{"text":"\u003Cp\u003EShell Naturelle lubricants go beyond being “environmentally acceptable”, with a high percentage achieving the new EU Ecolabel certification\u003Csup\u003E1\u003C/sup\u003E. They reduce emissions thanks to renewable and sustainable biobased raw materials – and are now carbon neutral\u003Csup\u003E2\u003C/sup\u003E.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/main/section/text_copy_1990730100","model":{"title":"Improving environmental impact to drive future business growth","text":"\u003Cp\u003EThe relaunch of the Shell Naturelle range is set against a backdrop of tightening environmental legislation and stakeholder pressure for companies to act on addressing climate change. Being able to show that they are implementing solutions to improve their overall environmental impact – from CO\u003Csub\u003E2\u003C/sub\u003E emissions to local ecosystems – is fast becoming a critical element in strengthening a company’s license to operate.\u003C/p\u003E\r\n\u003Cp\u003ETaking the lead in this area and getting ahead of incoming legislation is now not only an essential factor in being able to pursue new opportunities; it can contribute to businesses gaining a competitive advantage in their sector. Companies must take that step beyond being “environmentally acceptable” to deliver on their sustainability ambitions and drive growth in revenue.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/main/section/text_copy_2001042431","model":{"title":"An easy choice for customers looking to take concrete steps towards improving sustainability","text":"\u003Cp\u003EShell Naturelle lubricants are designed for a wide range of conditions and application types, including hydraulics, gears, greases, transformer fluids and more. The high biodegradability\u003Csup\u003E3\u003C/sup\u003E and low ecotoxicity\u003Csup\u003E4\u003C/sup\u003E of these products makes them especially suitable for operations in environmentally sensitive areas, such as wind farms, forestry, and agriculture.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/main/section/text_copy","model":{"title":"Carbon intensity of Shell Naturelle is reduced by:","text":"\u003Cul\u003E\r\n\u003Cli\u003ESolar-powered manufacturing, to reduce emissions during production\u003Csup\u003E5\u003C/sup\u003E\u003C/li\u003E\r\n\u003Cli\u003ESourcing sustainable and renewable bio-components\u003Csup\u003E6\u003C/sup\u003E\u003C/li\u003E\r\n\u003Cli\u003EPackaging made with up to 40% recycled plastic\u003Csup\u003E7\u003C/sup\u003E\u003C/li\u003E\r\n\u003Cli\u003ECompensating product lifecycle CO\u003Csub\u003E2\u003C/sub\u003Ee emissions through Shell’s global portfolio of nature-based carbon credits\u003Csup\u003E2\u003C/sup\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EAll of this can contribute to businesses’ voluntary emissions targets.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/main/section/text","model":{"title":"Releasing the Potential of Sustainable Business Decisions with Bio-Lubes","text":"\u003Cp\u003EThe refreshed Shell Naturelle portfolio highlights the need for companies to make positive changes that deliver sustainable alternatives to products and processes across their entire supply chain. An often-overlooked element in a company’s decarbonisation journey, biodegradable lubricants are one of many ways that businesses can deliver improvements to their environmental impact – helping them to adapt to legislation and maintain their license to operate.\u003C/p\u003E\r\n\u003Cp\u003EA newly released report from Shell Naturelle explores these trends, plus:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003Ethe issues driving increasing demand for bio-lubes, and\u003C/li\u003E\r\n\u003Cli\u003Ewhy biodegradable lubricants should be a part of a strategy to reduce environmental impact.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003E\u003Ca href=\"https://www.shell.com/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/_jcr_content/root/main/section/text.multi.stream/1653936092729/46be6bb353f50dad68ebca5a9887cbc96ef83344/shell-naturelle-hero-whitepaper-updated.pdf\" target=\"_blank\"\u003EDownload the free report\u003C/a\u003E\u003C/b\u003E and visit the \u003Cb\u003E\u003Ca href=\"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/products/shell-panolin.html\"\u003EShell Naturelle\u003C/a\u003E\u003C/b\u003E page for more information.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E1\u003C/sup\u003E 85% of sales volume of Shell Naturelle holds EU-Ecolabel certification\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E2\u003C/sup\u003E In participating locations. “Carbon neutral” indicates that Shell has engaged in a transaction where an amount of CO₂ equivalent to the CO₂e amount associated with the raw material extraction, transport, production, distribution and end-of-life of the product has been avoided as emissions through the protection of natural ecosystems or removed from the atmosphere through a nature-based process. CO₂e (CO₂ equivalent) refers to CO₂, methane and nitrogen oxides.\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E3\u003C/sup\u003E Readily biodegradable in accordance with OECD 301 B, >60% degraded by the end of the 28-day test.\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E4\u003C/sup\u003E Meeting the requirements of OECD common acute toxicity tests for assessing EALs according to US EPA requirements\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E5\u003C/sup\u003E Bern, Switzerland, 90 MWh of electricity generated from solar energy, representing 19% of the plant’s total electricity use and avoiding an estimated 0.004 kt/y of greenhouse gas emissions (2019 data).\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E6\u003C/sup\u003E Average 80%. Tested in accordance with ASTM 6866; RSPO-certified source materials.\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E7\u003C/sup\u003E Pails: at least 25% post-consumer resin (PCR). IBCs: at least 40% PCR\u003C/p\u003E\r\n"}},{"organism":"Container.Gapless","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/main/section/experience_fragment","model":{}}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/main/section","model":{}}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Lubricants and Specialty Fluids","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business.html"},{"name":"Media Releases","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases.html"},{"name":"2021 media releases","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases/2021.html"},{"name":"Shell Naturelle takes lubricants beyond 'environmentally acceptable' to advance sustainable operations","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"Shell Naturelle takes lubricants beyond 'environmentally acceptable' to advance sustainable operations","text":"With businesses worldwide coming under pressure to maximise output while also contributing to a more sustainable future, Shell has introduced a refreshed portfolio of Shell Naturelle biodegradable lubricants, designed to help reduce environmental impact without compromising on equipment performance.","date":"2021-05-20T09:37:00Z","links":[{"name":"canonical","value":"https://www.shell.com/business-customers/industrial-lubricants-and-specialty-fluids-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations.html"},{"name":"errorUrl","value":"https://www.shell.com/error.html"},{"name":"hierarchy","value":"en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations"},{"name":"homeTitle","value":"Shell Global"},{"name":"homeUrl","value":"https://www.shell.com/"},{"name":"locale","value":"en-GB"},{"name":"title","value":"Shell Naturelle takes lubricants beyond 'environmentally acceptable' to advance sustainable operations | Shell Global"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations"},{"name":"externalDisclaimerText","value":"Shell plc Legal Disclaimer\r\n\r\nYou are now leaving the Shell global website.\r\n\r\nThe link you have selected will direct you to a website that is not controlled by Shell plc or any member of the Shell Group. Accordingly, neither Shell plc nor any member of the Shell Group endorses, adopts, certifies or otherwise validates the information and material contained on the linked website. This includes its sponsor and any policies, activities or services offered on the site, by any advertiser on the site or linked to the site.\r\n\r\nThank you for visiting the Shell global website."},{"name":"themeMode"},{"name":"lastModified","value":"2025-09-01T21:53:30.010Z"},{"name":"dateModified","value":"2025-09-01T21:53:29.994Z"},{"name":"adobeAnalyticsUrl","value":"https://scmetrics.shell.com/b/ss/shell.amidala.nativeimplementation.poc/0"},{"name":"themeName","value":"base"},{"name":"themePath","value":"/etc.clientlibs/amidala/clientlibs/theme-base"},{"name":"themeCss","value":"/etc.clientlibs/amidala/clientlibs/theme-base.ACSHASHb291465fc8d3c7bcefde74d34044b698.css"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/lubricants-for-business/news-and-media-releases/2021/shell-naturelle-takes-lubricants-beyond-environmentally-acceptable-to-advance-sustainable-operations/jcr_content"}