Be unstoppable
Your machines run the world, so we work hard to help keep them in motion. Step behind the scenes to discover how our 300+ R&D scientists around the world drive innovation, helping you operate more efficiently and successfully.
Transcript
Transcript
Title: Shell Lubricants – English Brand Video Longform
Duration: 53 seconds
Description:
The video shows clips of machines, tractors, and other elements of Shell Lubricants that showcase how their scientists and technical advisors around the globe are constantly innovating to keep machines in motion and make them the #1 global lubricant supplier.
Shell Lubricants x English Brand Video Longform Accessibility Transcript
[Background music plays]
The music is played throughout the whole video which is upbeat and dramatic with the Shell mnemonic played when the pecten appears at the end.
[Visuals]
The opening frame begins with a ripple pecten and a hand powering a machine, gear moving in a machine, a person in a tractor, machines moving, a tractor lifting dirt, and a variety of machines working.
[Audio]
Every gear. Every pump. Every nut, and every bolt.
[Visuals]
The video pans to more machines functioning, and a person working the machine, and ends with more machines working.
[Audio]
Every nut, and every bolt. Every rotation.
[Visuals]
The video transitions back to a windmill and then zooms out and transitions to cars, power lines, and more tractors.
[Audio]
Every revolution. Every morning. And every night.
[Visuals]
The video then transitions to a field, a man walking on the job, more quick agriculture clips, power lines, driving in the snow, and a shot of power grid in the snow, ending in a tractor in the snow picking up dirt
[Audio]
Every gust. Every heat wave. Every ice cold front. Every job.
[Visuals]
The video then transitions into a machine working and sparking fire, a tractor moving on a field and other machines working with a timestamp overlayed from 9:45 – 17:16, and ends with the back of man in an orange helmet looking at a machine running.
[Audio]
Every site. Every minute. Every second.
[Visuals]
The video then pans out to a city overlay shot with buildings and machines at nighttime, ending with a shot of the earth from the top with lit up countries.
[Audio]
Your machines run the world.
[Visuals]
The video then transitions to a group of four scientists in red coats looking at liquid and chatting, then zooms into a woman with glasses speaking. The video transitions then into Shell workers in yellow helmets chatting, a scientist wearing a red coat and gloves shaking two bottles of liquid that display Shell GTL Base Oil and Conventional Group II Base Oil, and ends with two male scientists in red coats looking down and chatting.
[Audio]
Our 300 scientists and technical advisors around the globe constantly innovate to keep machines in motion, every hour of every day.
[Visuals]
The video then transitions to a scientist in gloves typing on a screen, a scientist looking eye level at a machine and working, a female scientist looking down and holding a bottle of dark liquid, close ups of machines, a male scientist with gray hair and a red coat looking at machines, then transitions into four scientists pressing buttons on a screen.
[Audio]
It’s helped make us the #1 global lubricant supplier for 18 years.
[Visuals]
The video then ends with a bunch of very quick clips of machinery, a clock, a windmill, and ends with a man in a helmet walking and a ripple pecten overlayed.
[Audio]
And it’s how we make you…unstoppable.
[Visuals]
The end frame is the ripple pecten turning into the Shell pecten with the Shell Lubricant Solutions logo.
[Audio]
Shell Lubricant Solutions with the Shell mnemonic.
We’re the world’s #1 lubricant supplier
For 18 years in a row, Shell has been the #1 global lubricant supplier1.
Learn more about the innovations driving our leadership -- from investments in high-performance lubricants that enhance operational efficiency -- to the development of more sustainable products, packaging and circular solutions.
Jason Wong, Global Executive Vice President Shell Lubricants“Retaining our status for another year as the number one global supplier of finished lubricants underlines our commitment to supplying the right lubricant and fluid solutions for friction and thermal management to our customers, whether consumer, commercial or industrial”
Grease innovation in robotics
Our scientists and technical advisors are constantly pushing the limits of lubricant technology to empower our customers to enhance their operations.
Discover how we partnered with a leading robotics OEM to enhance RV greases with improved capabilities through real-world testing. Shell Gadus S4 V80XE 00 – the result of the collaboration – delivers improved performance in anti-wear2, load carrying2, friction reduction3, vibration damage protection4 and avoid oil leakage5.
Transcript
Transcript
Title: Shell Lubricants Grease Brand Video
Duration: 1:10 seconds
Description:
The video shows clips of Shell scientists working hard, and close ups of machines in motion that create top quality grease. Take a look inside our labs to see how our scientists don't stop pushing the limits of lubricants science and are constantly innovating to keep machines in motion and create quality grease.
Shell Lubricants x Grease Brand Video Accessibility Transcript
[Background music plays]
An upbeat and dramatic music track is played throughout the whole video. There is pulsing, pounding, rhythmic beat stamps with the Shell piano mnemonic played when the pecten appears at the end.
[Visuals]
The opening frame begins with a montage of Shell scientists in red coats in the lab and with machines and zooms in and out throughout different footage. The Shell Lubricants logo on a white background then appears in the middle of the montage.
[Narrator]
[Serious tone] We are team of 300 of the world’s best scientists and technical advisors…
[Visuals]
The video transitions to a graphic with footage in the lettering that spells out “DON’T STOP” on a yellow background, then transitions to a yellow map displaying 5 different Shell technology centres pinned on the map (Houston USA, Hamburg Germany, Bangalore India, Shanghai China, and Atsugi Japan) with the text “Shell Technology Centres” in red in the middle.
[Audio]
Who don’t stop pushing the limits of lubricants science here …
[Visuals]
The video transitions to showcase machines in motion, a windmill, and Shell scientists working with the text “here” in bright yellow overlaying the footage.
[Audio]
so you can push the limits of your business here, here…and right here.
[Visuals]
The video then transitions to three scientists in red walking down a hallway and talking with the yellow ripple pecten overlaying. Then the video transitions to clips of scientists in red coats working machines and ends with a shot of 6 female scientists in red coats standing with their arms crossed and looking into the camera, with the text “UNSTOPPABLE” in white overlaying.
[Audio]
We are the people who don’t stop working…to make your business unstoppable.
[Visuals]
The video then pans to the outside of the Shell Shanghai Technology Centre and zooms into the sign outside the building with the Shell pecten logo on the left-hand side. The video then transitions to Shell scientists working the machines and making the grease, and ends with an up close shot of the grease product on the machine.
[Audio]
Here, we worked with a leading Industrial Robotic OEM to solve an RV grease performance problem…
[Visuals]
The video then transitions to a machine working, and then transitions to a scientist wearing a red coat and gloves shaking two bottles of liquid that display Shell GTL Base Oil and Conventional Group II Base Oil, and ends with more machines and scientists working at the machines creating grease.
[Audio]
Our scientists identified how to refine formulations, to deliver an exceptional grease by designing a complex testing program…
[Visuals]
The video then transitions to an orange robotic OEM working and sped up, and ends with the back of two scientists’ heads looking at the robotic OEM and chatting.
[Audio]
one that replicated real-life operating conditions, under different OEM types and higher loads.
[Visuals]
The video then transitions to two female and two male Shell scientists in red coats chatting in front of a machine, with “Shell Gadus S4” in white text, and “V80XE 00” in yellow text overlaying and a picture of the product placed next to it. The same product image of the “Shell Gadus S4” then transitions into the next frame at the bottom right. The same frame also showcases a black and white animation of the robotic OEM working and zooming in on the parts outlined in yellow circles. The same clip also has the 5 benefits listed on the right-hand side as supers: “Anti-wear, Load Carrying, Friction Reduction, Vibration Damage Protection, and Avoid Oil Leakage”. The legal disclaimers are written in fine print at the bottom.
[Audio]
This…is the collaboration that developed our specialized grease for RV applications with improved capabilities…and solved a customer challenge.
[Visuals]
The video then transitions into a close up of a male scientist at a machine creating grease, then shows a female and male Shell scientist in red coats in the lab while the male scientist is holding a beaker with red like grease, and then transitions to other scientists working at machines and then ends with the back of a Shell scientist in a red coat walking the hallway in a lap with machines around him.
[Audio]
That’s why we don’t stop…Because your business can’t stop.
[Visuals]
The video then transitions into close ups of machines, a male scientist with gray hair and goggles working at a machine, and then a female scientist pouring a liquid from a beaker into a tube. The video then pans out to a city overlay shot with buildings and machines at nighttime, ending with a shot of the earth from the top with lit up countries.
[Audio]
And we know that your focus shouldn’t be on the lubricants that make your machines run smoother, it should be on moving your business forward.
[Visuals]
The video then ends with a bunch of very quick clips of machinery, fields, scientists working, a sun, a clock, a windmill, and ends with the back of a man in a helmet walking and the word “UNSTOPPABLE” in bold white font overlayed.
[Audio]
THAT’S how we make you…unstoppable.
[Visuals]
The end frame is the Shell pecten that transitions into the Shell Lubricant Solutions logo.
[Audio]
Shell piano mnemonic
Sector Expertise: Powering progress across industries
Find the sector-specific lubricant, coolant or process oil solution offered and developed by Shell industry experts.
Fleet
Improve your fuel economy, lower your emissions and reduce operating costs, with lubrication procedures that prioritise efficiency.
Construction
Learn how a simple upgrade to your lubrication could help unlock cost savings and safety improvements in construction.
Mining and Quarrying
Find the solutions you need to keep your mining and quarrying operations safe, sustainable, and successful.
Cement
Get lubricant products and services designed to improve the productivity and energy efficiency of your cement operations.
Agriculture
Push your farming operations to the limit by partnering with our technical experts and their bespoke lubrication solutions.
Power
See how we can help minimise downtime with expert industry insights across transmission and distribution, turbines and engines.
General Manufacturing
Ramp up productivity with manufacturing lubricants and services that are designed to help you get more from your machinery.
Metals
Get guidance on maintenance, products and service best practice, tailored for steel industry operations.
Process Oils
Quality process oils for wide variety of finished products in the chemicals and manufacturing industries.
Life Science Fluids
Shell Life Science Fluids shape the everyday for people and families: Helping to power lives around the world with scalable, clean and safe raw material solutions for Agricultural Food protection, Pharmaceuticals, Personal and Home Care products and more.
Discover our Life Science Fluids
Liquid Cooling Fluids
Liquid cooling fluids are an efficient way to absorb and dissipate the heat generated by electronic components – especially those used in computers and data centre hardware.
Ask the Experts
Disclaimers:
1Kline & Company 2024, 22nd Edition Global Lubricants: Market Analysis and Assessment 2023.
2Based on ASTM D2596 Standard Test Method for Measurement of Extreme-Pressure Properties of Lubricating Grease and ASTM D2266 Standard Test Method for Wear Preventive Characteristics of Lubricating Grease (Four-Ball Method) Test in Shell Lab.
3Based on ASTM D5707 Standard Test Method for Measuring Friction and Wear Properties of Lubricating Grease Using a High-Frequency, Linear-Oscillation (SRV) Test Machine Test in Shell Lab.
4Based on ASTM D4170 Standard Test Method for Fretting Wear Protection by Lubricating Greases Test in Shell Lab.
5Based on IP 121 Determination of oil separation from lubricating grease - Pressure filtration method Test in Shell Lab.
