{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","color":"brand1-solid","model":{"title":"Powering the Green Construction Industry","text":"\u003Cp\u003EAnalysts predict that the green construction market will grow by 10.26% each year until 2023. Rising environmental awareness and measures are further pushing the sustainability of the building industry up today’s agenda.\u003C/p\u003E\r\n","links":[{"name":"Powering the Green Construction Industry","value":"https://www.shell.com/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward.html"}],"image":{"src":"https://www.shell.com/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/_jcr_content/root/metadata.shellimg.jpeg/1710860922403/green-means-go-banner-bildings.jpeg","alt":"green means go","width":2133,"height":1205}},"id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/metadata"},{"organism":"ContentOwner","color":"brand1-solid","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Commercial Fuels","value":"https://www.shell.com/business-customers/commercial-fuels.html"},{"name":"Industry Insights","value":"https://www.shell.com/business-customers/commercial-fuels/industry-insights.html"},{"name":"Green Means Go: How Sustainable Construction Sites Are Driving the Industry Forward","value":"https://www.shell.com/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":" Green Means Go: How Sustainable Construction Sites Are Driving the Industry Forward","text":"\u003Cp\u003EAnalysts predict that the green construction market will grow by 10.26% each year until 2023. Rising environmental awareness and measures are further pushing the sustainability of the building industry up today’s agenda.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/_jcr_content/root/main/section/item.shellimg.jpeg/1710860922459/green-means-go-banner-bildings.jpeg","alt":"green means go","width":2133,"height":727}},"id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/item"},{"organism":"Container.Gapless","color":"inherited","colspan":8,"children":[{"organism":"Author.Info","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/author","model":{"text":"\u003Cp\u003E\u003Ci\u003EBy Shell Commercial Fuels in collaboration with Mahesh Ramanujam, President and CEO of the U.S. Green Building Council and Green Business Certification Inc. on Sep 15, 2019\u003C/i\u003E\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{}],"image":{"src":"https://www.shell.com/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/_jcr_content/root/main/section/simple/author.shellimg.jpeg/1710860922501/mahesh-r.jpeg","alt":"Mahesh r","width":853,"height":853}}},{"organism":"Quote.Small","color":"brand2-subtle","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/quote","model":{"title":"Mahesh Ramanujam","text":"\u003Cp\u003E\"You know, a typical 134-hp bulldozer can emit the same amount of particulates as five modern cars?\"\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/text","model":{"text":"\u003Cp\u003EEach year, the global construction industry uses three billion tonnes of materials \u003Csup\u003E1\u003C/sup\u003E. And worldwide, this sector is responsible for 23% of all CO\u003Csub\u003E2\u003C/sub\u003E emissions \u003Csup\u003E2\u003C/sup\u003E. Little wonder then, that public and investor demand for green construction projects is growing.\u003C/p\u003E\r\n\u003Cp\u003EBetween 2018 and 2023, analysts predict that the green construction market will grow by 10.26% each year \u003Csup\u003E3\u003C/sup\u003E. Rising environmental awareness and measures are further pushing the sustainability of the building industry up today’s agenda.\u003C/p\u003E\r\n\u003Cp\u003EBut sustainability is not just about doing the right thing from an environmental perspective. It’s also about doing what’s profitable – and thus sustainable – from a commercial perspective. A report by Morgan Stanley found that projects constructed using certified-sustainable materials and project management techniques have lease-up rates 20% faster than average, while commanding a 3% rent premium \u003Csup\u003E4\u003C/sup\u003E. Moreover, the 2019 Edelman Trust Barometer – an annual trust and credibility survey – reported that 73% agree that companies can help improve society and the communities they operate in, while at the same time, increasing their profit margins \u003Csup\u003E5\u003C/sup\u003E.\u003C/p\u003E\r\n\u003Cp\u003EHowever, while many construction companies take great pains to ensure that the materials they use, and the design of the construction project, meet the highest ‘green’ standards, the end-to-end sustainability of the site (or the construction process itself) is often overlooked.\u003C/p\u003E\r\n\u003Cp\u003EThus, the question arises: what can real-estate and infrastructure developers do to make their construction sites greener?\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/standalone_asset","model":{"image":{"src":"https://www.shell.com/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/_jcr_content/root/main/section/simple/standalone_asset.shellimg.jpeg/1710860922570/singapore-transport.jpeg","alt":"green mean go city","width":4271,"height":2402}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/text_40442338","model":{"title":"What makes a project green?","text":"\u003Cp\u003E“You know, a typical 134-hp bulldozer can emit the same amount of particulates as five modern cars?” Mahesh Ramanujam, the President and CEO of the U.S. Green Building Council, animatedly explains the pitfalls of not taking care of site sustainability. “So, you’ve got companies that aren’t sure of the value of green construction, but at the same time their guys on the site are just choking.”\u003C/p\u003E\r\n\u003Cp\u003ERamanujam has dedicated his professional life to the advancement of Leadership in Energy and Environmental Design (LEED), a sustainable construction certification which, among other things, teaches construction professionals how to apply sustainable design and building standards consistently across different sites and projects.\u003C/p\u003E\r\n\u003Cp\u003E“We help developers take the first step to becoming sustainable,” he explains. “My motto is, what gets measured, gets done. What gets done, gets improved. What gets improved, gets replicated. What gets replicated, transforms the market. That’s why standards are so important.”\u003C/p\u003E\r\n\u003Cp\u003EAsked what advice he’d give to project managers looking to improve their sustainability, Ramanujam hones in on three things in particular. The first is knowing your inventory. Know the spec of every piece of material or machinery you use and regularly measure to make sure it’s performing to its full potential. Next, create a construction plan with sustainability built in and then monitor, so you know how closely you are sticking to that plan. Thirdly, look to the sustainability of the site itself, for instance, by choosing fuels and other consumables that meet the highest standards of sustainability.\u003C/p\u003E\r\n\u003Cp\u003EBy doing these things, you create the framework necessary to develop – and keep in focus – a holistic view of the construction project: one that takes in everything, from initial concept and design, right through to final completion.\u003C/p\u003E\r\n"}},{"organism":"Quote.Small","color":"brand2-subtle","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/quote_1672118540","model":{"title":" ","text":"\u003Cp\u003ESustainability is not just about doing the right thing from an environmental perspective. It’s also about doing what’s profitable – and thus sustainable – from a commercial perspective.\u003C/p\u003E\r\n\r\n\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/text_294276838","model":{"title":"On-site fuel considerations","text":"\u003Cp\u003EA key — and often overlooked — factor is the importance of properly maintained equipment and fuel efficiency. According to research by Shell, 40% of construction companies say they had not previously considered the role of fuel in determining a project’s total cost of ownership (TCO) \u003Csup\u003E6\u003C/sup\u003E. A further 44% admitted that inappropriate fuel selection had contributed to unplanned downtime \u003Csup\u003E6\u003C/sup\u003E.\u003C/p\u003E\r\n\u003Cp\u003ESwitching to a fuel with active deposit control technology — additives designed to clean up the engine \u003Csup\u003E7\u003C/sup\u003E from carbon deposits— can increase equipment efficiency and ultimately reduce running costs and overall TCO, to help unlock funds for greater fleet efficiency, including asset upgrades.\u003C/p\u003E\r\n\u003Cp\u003EAnd that’s not the only benefit of using premium fuels. Preventing the build-up of deposits on fuel injectors and other key fuel system components keeps the engine running at peak efficiency. This maximises the output of each unit of equipment, which in turn reduces the amount of overall fuel required, helping to cut CO\u003Csub\u003E2\u003C/sub\u003E and, in engines up to Euro III, also black smoke.\u003C/p\u003E\r\n\u003Cp\u003E57% of construction managers surveyed by Shell said that they were looking for ways to cut fuel consumption; while at the same time, the industry is under increasing pressure to cut emissions \u003Csup\u003E6\u003C/sup\u003E. The right premium fuel can help achieve both.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/text_2020868179","model":{"title":"The growth of green construction","text":"\u003Cp\u003EWhere, we asked Mahesh Ramanujam, was green construction best developed. “I don’t really see a difference between the West and the rest,” he replies. “The real difference is between the leaders and everyone else. And often the leaders are to be found in the developing world, particularly in Asia.”\u003C/p\u003E\r\n\u003Cp\u003EAlready by 2016, 40% of all construction projects in Asia were built to sustainable standards \u003Csup\u003E8\u003C/sup\u003E. In some countries, this figure is significantly higher. In Singapore, for instance, 60% of all projects are now classed as sustainable \u003Csup\u003E9\u003C/sup\u003E. Nor is Asia the only part of the developing world that is taking a lead in the move to sustainable practices. Africa, in particular South Africa, is also driving its construction sector hard to set best practices. By 2018, 61% of its building projects were classed as green \u003Csup\u003E10\u003C/sup\u003E. \u003C/p\u003E\r\n\u003Cp\u003E“The companies driving these changes are the ones who deliver best practice today and will deliver the next practice that we use tomorrow,” says Ramanujam. He reminds us that construction activity accounts for 36% of worldwide energy \u003Csup\u003E11\u003C/sup\u003E. In fact, were the construction materials sector a country, it would be the third-largest emitter of greenhouse gas emissions, behind only the US and China \u003Csup\u003E12\u003C/sup\u003E. As such, any actual country that is serious about reducing its emissions, must be serious about making its construction sector sustainable.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/standalone_asset_150897719","model":{"image":{"src":"https://www.shell.com/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/_jcr_content/root/main/section/simple/standalone_asset_150897719.shellimg.jpeg/1710860922656/crane-promo.jpeg","alt":"crane","width":2134,"height":1200}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/text_688298171","model":{"title":"Partnership is the new leadership","text":"\u003Cp\u003E“Partnership is the new leadership,” Ramanujam explains. Companies that collaborate across the value chain not only bring in new expertise that they could not economically have developed in-house, but they also spread knowledge and best practice throughout the industry and along their supply chains.\u003C/p\u003E\r\n\u003Cp\u003EThis makes it even more important that developers work with energy experts such as Shell, who can help them choose the right fuel and energy option for each use case and vehicle, in addition to helping develop data-driven and sustainable models of fuel selection, storage and usage, which will ultimately foster future sustainably and cost efficiency.\u003C/p\u003E\r\n"}},{"organism":"Quote.Small","color":"brand2-subtle","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/quote_1677976336","model":{"title":" ","text":"\u003Cp\u003EAccording to research by Shell, 40% of construction companies say they had not previously considered the role of fuel in determining a project’s total cost of ownership.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/text_1109811887","model":{"title":"Bridging the knowledge gap","text":"\u003Cp\u003E“If there’s one thing we have to do,” says Ramanujam, “it’s bridge the knowledge gap. We have to spread the understanding of sustainability best practice, so it becomes the default in the industry.”\u003C/p\u003E\r\n\u003Cp\u003EThe good news is that, as the figures show, the momentum for this change is already gathering pace. For the companies that are willing to embrace change, this means higher profitability, better working environments and easier access to investment funds – all important factors to stay competitive and ahead of the curve in the construction industry.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand2-subtle","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple/text_722478233","model":{"title":"Footnotes","text":"\u003Cp\u003E1. Www3.weforum.org. (2019). Shaping the Future of Construction: \u003Cb\u003E\u003Ca href=\"https://www3.weforum.org/docs/WEF_Shaping_the_Future_of_Construction_full_report__.pdf\" target=\"_blank\"\u003EA Breakthrough in Mindset and Technology. Available at\u003C/a\u003E\u003C/b\u003E\u003Cbr\u003E\r\n\u003Ca href=\"https://www3.weforum.org/docs/WEF_Shaping_the_Future_of_Construction_full_report__.pdf\" target=\"_blank\"\u003E\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003E2. Huang, L., Krigsvoll, G., Johansen, F., Liu, Y. and Zhang, X. (2019). \u003Cb\u003E\u003Ca href=\"https://www.sciencedirect.com/science/article/abs/pii/S1364032117309413\" target=\"_blank\"\u003ECarbon emission of global construction sector. Science Direct. Available at\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E3. MarketWatch. (2019). Green Building Market 2019: \u003Cb\u003E\u003Ca href=\"https://www.marketwatch.com/press-release/green-building-market-2019-global-size-opportunities-business-growth-comprehensive-analysis-competitive-landscape-and-potential-of-the-industry-through-2023-2019-03-04\" target=\"_blank\"\u003EGlobal Size, Opportunities, Business Growth, Comprehensive Analysis, Competitive Landscape and Potential of the Industry through 2023. Available at\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E4. Herrenkohl, J. (2019). Smart buildings: \u003Cb\u003E\u003Ca href=\"https://www.ey.com/en_gl/real-estate-hospitality-construction\" target=\"_blank\"\u003Ehow sustainability strategies can impact investor ROI. Ey.com. Available at\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E5. Edelman. (2019).\u003Cb\u003E \u003Ca href=\"https://www.edelman.com/sites/g/files/aatuss191/files/2019-01/2019_Edelman_Trust_Barometer_Top_10_Findings.pdf\" target=\"_blank\"\u003ETrust Barometer Top 10. Available at\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E6. Turning Fuel into A Competitive Edge, Shell, 2018.\u003C/p\u003E\r\n\u003Cp\u003E7. Key fuel system components such as fuel injectors.\u003C/p\u003E\r\n\u003Cp\u003E8. Shen, T. (2019). Sustainability: \u003Cb\u003E\u003Ca href=\"https://realassets.ipe.com/investment-/sustainability/sustainability-green-building-in-asia/realassets.ipe.com/investment-/sustainability/sustainability-green-building-in-asia/10015284.article\" target=\"_blank\"\u003EGreen building in Asia. IPE RA. Available at\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E9. Worldgbc.org. (2019). \u003Cb\u003E\u003Ca href=\"https://www.worldgbc.org/sites/default/files/World%20Green%20Building%20Trends%202018%20SMR%20FINAL%2010-11.pdf\" target=\"_blank\"\u003EWorld Green Building Trends 2018. Available at\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E10. Modise, D. (2019). #BizTrends2018: \u003Cb\u003E\u003Ca href=\"https://www.bizcommunity.com/Article/196/720/171863.html\" target=\"_blank\"\u003EGreen building on the rise in South Africa. Bizcommunity.com. Available at\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E11. Ec.europa.eu. (2019).\u003Cb\u003E \u003Ca href=\"https://ec.europa.eu/energy/sites/ener/files/documents/Cost%20of%20Non-World%20-%20Final%20Report.pdf\" target=\"_blank\"\u003ESavings and benefits of global regulations for energy efficient products. Available at\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E12. Mooney, Attracta. (2019) \u003Cb\u003E\u003Ca href=\"https://www.ft.com/content/30d2fc62-aa44-11e9-984c-fac8325aaa04\" target=\"_blank\"\u003EInvestors urge cement makers to cut emissions. Available at\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple","model":{}},{"organism":"Container","colspan":4,"children":[{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple_741312589/section_header","model":{"text":"\u003Ch2\u003ETrending Articles\u003C/h2\u003E"}},{"organism":"Author.Info","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward/jcr_content/root/main/section/simple_741312589/author_copy","model":{"text":"\u003Cp\u003EBy Shell Commercial Fuels in collaboration with Sandeep Kar, Chief Strategy Officer of Fleet Complete on Nov 22, 2019\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\u003Cp\u003E\u003Cb style=\"\"\u003E\u003Ca href=\"https://www.shell.com/business-customers/commercial-fuels/industry-insights/how-to-stay-competitive-in-the-digital-fleet-age.html\"\u003ERead the full article\u003C/a\u003E\u003C/b\u003E\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{"name":"How to Stay Competitive in the Digital-Fleet 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