Mass balance accounting approach

Title: Discover The Possibilites of Mass Balance
Duration: 2:45 minutes
Description:
This video outlines the possibilities and benefits of the Mass Balance process available from Shell Chemicals.
Discover The Possibilities of Mass Balance Transcript

[Background music plays]
Soothing but punchy background music plays
[Animated sequence]
Stylised line animation of squares and circles all coming together to form a grid.
[Text displays]
Discover The Possibilities of Mass Balance
Scene Transition

[Background music plays]
Soothing but punchy background music plays

[Animated sequence]
Black Lines, like conveyor belts slide across the screen carrying laundry detergent bottles, shampoo bottles, plastic cups and other plastic items. The animation zooms in on one of the conveyor belts and shows the plastic items falling off of the conveyor belt.
[Narrator]
Consumer demand for sustainable products continues to grow.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
A grid system with yellow and blue squares of various sizes appear. One of the conveyor belts slide across the screen carrying laundry detergent bottles, shampoo bottles, plastic cups and other plastic items.
[Narrator]
Manufacturers are looking for affordable and efficient ways to meet these demands.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
A blue background fades in with line drawings of a factory. Question marks, dollar signs, Euro signs, and pound signs are displayed in the foreground of the scene. The conveyor belt with plastic items continues from left to right across the screen. Items begin to fall off the end of the conveyor belt about 75% of the way across the screen. Next, the question marks and money symbols turn to light bulbs.
[Narrator]
But how can that be done without disrupting existing manufacturing processes or significantly increasing the cost?
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated Visual Transition]
Blue background and factory scene fades out. White background comes in and approximately ten circles, squares and triangles jump from the bottom of the screen to the top, then fall back down again as if they are thrown.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
One of the yellow squares from the scene transition extends into a rectangle balanced on top of a triangle in the style of a scale. The previous grid of lines, squares and circles fades in. A computer mouse arrow appears on the screen and clicks the rectangle.
[Text displays]
Mass Balance
[Narrator]
Mass Balance could be a critical piece of the puzzle.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
A purple background fades in. A grid of small blue and yellow squares appears with six line drawings of small factories overtop of them. These line drawings pulse while narrator speaks. Next, lines connect the grid squares and factories, with symbols of a leaf, water, and movement along the connecting lines. Two of the factories disappear, and are replaced with a clipboard and calculator line drawing.
[Narrator]
Mass Balance allows the manufacturing process to mix materials with conventional fossil materials without creating new manufacturing facilities or infrastructure. Mass Balance is an established accounting approach…
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated Visual Transition]
A purple background remains while the grid and factories fade out.
[Animated sequence]
A yellow line crawls from left to right across the purple screen with yellow squares along the line, green barrels appear, then a factory, then a brown barrel. The outlines of these drawings continue to flow through narration.
[Narrator]
… that provides certification of sustainable elements to the end product.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated Visual Transition]
Purple background fades out. White background slides in from both left and right to meet in the middle.
[Animated sequence]
There is a blue square on the left taking up a quarter of the screen and a yellow square on the right taking up a quarter of the screen. On the blue square is a zig zag line with an arrow moving along it. On the yellow square is a sand timer with sand falling from the top to the bottom.
These squares decrease in size and the blue square now has a cloud and a barrel inside it. A black line appears to move from the blue square to the yellow square. The yellow square now has a rail car with a substance in it.
The yellow square expands up about 75% of the screen and now features a recycle symbol, a scientific beaker and scientific test tubes all outlines pulse.
[Narrator]
The method accounts for sustainable material through every step in the manufacturing process. In the chemicals industry, conventional material can be replaced with biomass or post used waste to create more sustainable chemicals as conventional feedstocks.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated Visual Transition]
Yellow square on a white grid background fades to red.
[Animated sequence]
Inside the red square there is a line drawing of a factory with brown, grey, and white shapes underneath it. The outline of the factory pulses. Another red rectangle slides into view in the upper right corner withe a pie chart that reads, “Supports Sustainability.”
[Text displays]
Supports Sustainability
[Narrator]
Mass Balance allows manufacturers to partially replace conventional feedstock with more sustainable alternatives.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
White background fades to red. Shapes of various sizes and colors seem to be thrown from below the screen. These shapes hang in the air and then slowly fall to the bottom of the screen. The screen fades to white.
[Narrator]
This enables a phased approach as they transition to a more sustainable solution. No separate facilities need to be built to segregate the materials and the production output is the same.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
Red background wipes up to blue. A line drawing of the globe appears with multiple solid-color factories on it. The globe spins.
[Narrator]
No separate facilities need to be built to segregate the materials and the production output is the same.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
The globe spins right and is now a solid white circle. The white circle splits into two; one white circle and one yellow circle with an equal symbol between them. The white circle has plastic containers inside. The yellow circle has plastic containers with sustainability symbols on them.
[Text displays]
Conventional Products = Mass Balanced Products
[Narrator]
Using Mass Balance, the finished product is identical to the hydrocarbon based product.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
White background fades in with an orange square taking up 80% of the screen. Various shapes in various colors seem to be thrown up in the air. These shapes hover in the air. This orange area with shapes shrinks to 25% of the screen and moves to the top left corner. A yellow square, 10% of the screen, appears in the bottom right corner with an outline of a badge with a check mark in the middle of it.
[Text displays]
Sustainable Future
[Narrator]
Many producers are looking to verify the sustainable attributes of the materials they source. Mass Balance provides a transparent process certifiable by the independent third party.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
Scene fades to a completely orange background. Outlines of plastic containers and solid color plastic containers are thrown into the air. These containers bounce on the screen. Graphs appear next to the containers with various percentages indicating fill levels including: 75%, 27%, and 22%. All products fall from the screen.
[Narrator]
While the end customer can’t determine exactly what proportion of their product is made from sustainable materials, they can substantiate that a certain percentage of overall supply is made from sustainable materials.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
Orange background wipes left, and a white background appears with various solid shapes sitting on shelves. Some of these shapes have sustainable symbols on them.
[Text displays]
Sustainable Products
[Narrator]
Consumers can also be satisfied that they’re buying choices contribute to a more sustainable economy.
Scene Transition

[Background music plays]
Soothing but punchy background music plays.
[Animated Visual Transition]
Products fall off of the shelves, background wipes from white to purple.
[Animated sequence]
Various shapes fall from the top of the screen into a large yellow funnel. That funnel flies to the top of the screen and turns into a pipe that spits those various shapes out. The shapes fall onto a thin line at the bottom of the video, where line drawings of wheat stalks grow out of the line. There is an arrow that appears and runs from the side of the wheat down below the soil line to a yellow battery.
[Narrator]
Far from being a new concept, Mass Balance has been used for decades in other capital intensive industries such as agriculture and power generation.
Scene Transition
[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
The yellow battery moves from the left side of the screen to the right and turns into a yellow rectangle with a drop shadow, displayed on a white grid background. This rectangle morphs into a red square with a hand holding a Euro symbol.
[Text displays]
Benefits: Affordability.
[Narrator]
There are many benefits to the Mass Balance approach. Affordability.
Scene Transition
[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
The hand holding the Euro symbol is replaced by a badge with a checkmark in it.
[Text displays]
Benefits: Quality.
[Narrator]
Quality.
Scene Transition
[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
The badge with a checkmark in it transitions into a magnifying glass with an eye in the middle.
[Text displays]
Benefits: Transparency.
[Narrator]
Transparency.
Scene Transition
[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
The magnifying glass with an eye in the middle transitions into a graph with an arrow pointing upward.
[Text displays]
Benefits: Efficiency.
[Narrator]
Efficiency.
Scene Transition
[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
The graph with an arrow pointing upward transitions into an outline of a document with a checkmark badge on it.
[Text displays]
Benefits: Assurance.
[Narrator]
Assurance.
Scene Transition
[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
A yellow rectangle appears on top of a white grid background with a pie chard and various arrows pointing to words: circular, lower carbon, bio.
[Text displays]
Circular. Lower Carbon. Bio.
[Narrator]
Mass Balance is essential to the Shell Chemical sustainability portfolio including circular, bio, and lower carbon solutions.
Scene Transition
[Background music plays]
Soothing but punchy background music plays.
[Animated sequence]
Background cuts to white. Text flies in from the bottom of the screen.
[Text displays]
Let us help you deliver your sustainability goals. Develop your solutions, together with Shell Chemicals.
[Narrator]
Let us help you deliver your sustainability goals. Develop your solutions, together with Shell Chemicals.
Scene Transition

[Background music plays]
Background music ends
[Animated Visual Transition]
Text leaves the screen. Shell logo is shown until the end of the video.