{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Purity and performance — The advantages of synthetic surfactants in skin and hair care","text":"\u003Cp\u003EDiscover how synthetic surfactant ingredients can reduce regulatory uncertainty and deliver consistency and reliability for modern personal care formulations.\u003C/p\u003E\r\n\r\n\r\n","links":[{"name":"Synthetic surfactants for high-performance personal care","value":"https://www.shell.com/business-customers/chemicals/resources/synthetic-surfactants-for-high-performance-personal-care.html"}],"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/synthetic-surfactants-for-high-performance-personal-care/_jcr_content/root/metadata.shellimg.png/1756850180339/hand-with-skin-care-cream.png","alt":"Hand with skin care 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both effective and safe.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003ESeveral interlocking trends are reshaping ingredient strategies:\u003C/b\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand3-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/synthetic-surfactants-for-high-performance-personal-care/jcr_content/root/main/section/text_733073385","model":{"title":"Meeting rising expectations for transparency and safety","text":"\u003Cp\u003EToday’s consumers, especially Millennials and Gen Z, continue to value more sustainable products, but they’re also demanding consistent safety, high performance, and greater ingredient transparency.\u003C/p\u003E\r\n\u003Cp\u003EThat’s putting pressure on brands to deliver on multiple expectations.\u003C/p\u003E\r\n\u003Cp\u003ESynthetic options can offer a complementary path, helping formulators meet these expectations and comply with regulations such as 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previously a go to, synthetic surfactants, such as Shell NEODOL®, are gaining traction for their formulation advantages including: flexibility, performance, stability, regulatory compliance, and supply consistency.\u003Csup\u003E5\u003C/sup\u003E\u003C/p\u003E\r\n\u003Cp\u003EThis is critical as new regulations place stricter demands on traceability, sustainability, and ingredient transparency across global supply chains.\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/synthetic-surfactants-for-high-performance-personal-care/_jcr_content/root/main/section/promo.shellimg.png/1757358767012/person-squeezing-hair-care-cream-into-hand.png","alt":"Person squeezing hair care cream into 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weather and deforestation regulations.\u003C/a\u003E\u003C/b\u003E EUDR will require full traceability for products linked to deforestation.\u003C/p\u003E\r\n\u003Cp\u003ESynthetic surfactants offer an alternative that’s easier to control and scale.\u003C/p\u003E\r\n\u003Cp\u003EShell Chemicals’ global supply infrastructure and reach helps manufacturers:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003ESecure consistent ingredient availability\u003C/li\u003E\r\n\u003Cli\u003ESimplify compliance reporting\u003C/li\u003E\r\n\u003Cli\u003EReduce supply chain exposure to agricultural 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These solutions can help formulators achieve:\u003C/p\u003E\r\n\r\n\u003Cul\u003E\r\n\u003Cli\u003EGentle, effective cleansing and rich foam in shampoos, body washes, and other rinse-off formats\u003C/li\u003E\r\n\u003Cli\u003ESoft and supple skin feel and emollience in facial cleansers, moisturisers, and cream-based formats\u003C/li\u003E\r\n\u003Cli\u003EReliable viscosity and texture control, even in formulas with multiple actives\u003C/li\u003E\r\n\u003Cli\u003EExcellent solubility and compatibility with propylene glycol, mineral oil, and more.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\r\n\r\n","links":[{"name":"Explore surfactant solutions for skin, body, and hair care 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