{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Discover the care behind suncare formulations: Trends that shape market growth","text":"\u003Cp\u003EShed light on sunscreen market trends shaping global growth and how manufacturers can adapt products to meet demand.\u003C/p\u003E\r\n\r\n\r\n","links":[{"name":"Discover the care behind suncare formulations: Trends that shape market growth","value":"https://www.shell.com/business-customers/chemicals/resources/suncare-growth-and-trends.html"}],"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/suncare-growth-and-trends/_jcr_content/root/metadata.shellimg.jpeg/1751345775460/mom-putting-sunblock-on-daughters-face.jpeg","alt":"Mother applying sunscreen to child","width":6647,"height":3754},"tags":[{"name":"Chemicals","value":"line-of-business:b2b/chemicals"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Chemicals","value":"https://www.shell.com/business-customers/chemicals.html"},{"name":"Resources & Insights","value":"https://www.shell.com/business-customers/chemicals/resources.html"},{"name":"Discover the care behind suncare formulations: Trends that shape market growth","value":"https://www.shell.com/business-customers/chemicals/resources/suncare-growth-and-trends.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"Discover the care behind suncare formulations: Trends that shape market growth","text":"\u003Cp\u003EWith the global \u003Ca href=\"https://www.shell.com/business-customers/chemicals/resources/shedding-light-on-suncare-performance-and-formulation-challenges.html\"\u003Esuncare\u003C/a\u003E market’s projected worth at $22.8 billion by 2032, formulators must adapt or risk becoming irrelevant.\u003C/p\u003E\r\n\u003Cp\u003EAs buyers demand products that nourish skin, reduce blue-light damage, and align with their values, failing to adapt can set manufacturers back years.\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/suncare-growth-and-trends/_jcr_content/root/main/section/page_header.shellimg.jpeg/1752722345042/mom-putting-sunblock-on-daughters-face.jpeg","alt":"Mother applying sunscreen to child","width":6715,"height":2940}},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section/page_header"},{"organism":"PromoFull","color":"brand3-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section/promo","model":{"title":"Rising UV levels, growing global travel, and increasing skin health awareness are factors fueling sunscreen market trends, such as:","text":"\u003Cul\u003E\r\n\u003Cli\u003EHigher SPF ratings\u003C/li\u003E\r\n\u003Cli\u003EBlue light protection\u003C/li\u003E\r\n\u003Cli\u003EMultifunctionality\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\r\n\r\n\u003Ch3\u003EDiscover how to adopt these consumer preferences to stay relevant.\u003C/h3\u003E\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/suncare-growth-and-trends/_jcr_content/root/main/section/promo.shellimg.png/1752722371216/woman-applying-sunscreen-to-face.png","alt":"woman applying sunscreen to face","width":3840,"height":2160}}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"inherited","children":[{"organism":"PromoSimple.Text","color":"inherited","colspan":4,"colstart":5,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/text","model":{"title":"Health and wellness"}},{"organism":"Container.List","children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list/list_item","model":{"title":"Higher SPF ratings for added sun protection","text":"\u003Cp\u003EConsumers’ rising health awareness drives their preference for higher SPF ratings on suncare products. Specifically, they want SPF 50+ to help protect their skin.\u003C/p\u003E\r\n\u003Cp\u003EThis trend is highest in Asia-Pacific countries. Turkey’s Sundressa Sunscreen with SPF 50+ is one example that meets this growing demand.\u003C/p\u003E\r\n\u003Cp\u003EIndia is slower to adapt, with only 21% of Indian sunscreen users prioritising SPF levels in their purchasing decisions. To gain traction in the Indian market, brands should provide other stand-out traits like multifunctionality, aesthetics, and science-backed evidence.\u003C/p\u003E\r\n"}},{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list/list_item_84237924","model":{"title":"Blue light protection to appeal to the more digitally active consumer","text":"\u003Cp\u003EConsumers are more active on digital devices and want protection from blue light. The blue light protection ingredient market is predicted to grow to $2 billion in 2034.\u003C/p\u003E\r\n\u003Cp\u003EMultifunctionality plays a role, with consumers wanting products to incorporate filtering out blue light and reducing signs of aging skin. Beyond sunscreen, primers, serums, and facial gels are formulated with blue light protection.\u003C/p\u003E\r\n\u003Cp\u003EFor formulators, this trend requires developing products with digital protection in mind while ensuring ingredient compatibility.\u003C/p\u003E\r\n"}},{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list/list_item_447415271","model":{"title":"Balance UV filter restrictions with meeting consumer demand","text":"\u003Cp\u003ERising anxiety about sun exposure drives consumers to purchase products that protect their skin from UV rays. They care about skin health and longevity, as well as preventing and repairing UV-damaged skin.\u003C/p\u003E\r\n\u003Cp\u003EThis fuels the global UV filter market growth, predicted to reach more than $620 million by 2033.\u003C/p\u003E\r\n\u003Cp\u003EDiffering UV filter regulations impact innovation, with the US being stricter than Europe. Currently, the US only has two FDA-approved ingredients with strong UV protection, while Europe has eight.\u003C/p\u003E\r\n\u003Cp\u003EBrands must balance meeting regional regulatory requirements and consumer needs to achieve desired UV protection.\u003C/p\u003E\r\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list","model":{}},{"organism":"PromoSimple.Text","color":"inherited","colspan":4,"colstart":5,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/text_copy","model":{"title":"Aesthetics & Texture"}},{"organism":"Container.List","children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list_329768056/list_item_25052968","model":{"title":"Multifunctionality - More benefits packed into one product","text":"\u003Cp\u003EMultifunctional products are becoming table stakes in the personal care industry. With consumer routines simplifying, brands that consolidate skincare functions into one product can win more shelf space and customer loyalty. For manufacturers, this means a greater demand for flexible formulas and ingredient versatility.\u003C/p\u003E\r\n\u003Cp\u003EThese are some ways brands meet this demand:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EUse ingredients found in face creams for suncare, such as vitamin C and niacinamide.\u003C/li\u003E\r\n\u003Cli\u003EIncorporate hydration and antioxidant benefits into suncare formulations.\u003C/li\u003E\r\n\u003Cli\u003EAdd post-inflammatory hyperpigmentation (PIH) benefits to help fade dark spots and even skin tone.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EFurther explore how multifunctional products benefit consumers and manufacturers: \u003Ca href=\"https://cloud.chemical.shell.com/multifunctional-personal-care\" target=\"_blank\"\u003E[Guide] Global trend: Multifunctional personal care products\u003C/a\u003E\u003C/p\u003E\r\n"}},{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list_329768056/list_item_2026009176","model":{"title":"A pleasant feel is a must to outperform legacy textures","text":"\u003Cp\u003EHeavy, thick, or chalky sunscreen falls short as skincare and beauty expectations converge.\u003C/p\u003E\r\n\u003Cp\u003EInstead of traditional sunscreen lotions that cause these effects, consumers opt for more convenient and aesthetically pleasing texture options:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003ELightweight formulas that absorb quickly\u003C/li\u003E\r\n\u003Cli\u003ESuncare formulations that won’t clog pores\u003C/li\u003E\r\n\u003Cli\u003EProducts that spread easily and leave no white residue\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003ETo meet product texture demand, more brands are developing suncare products with silky textures. The end goal is for sunscreen to feel like moisturiser and make skincare more enjoyable. Brands that fail to meet consumers’ expectations risk becoming obsolete.\u003C/p\u003E\r\n\u003Cp\u003EDiscover more about how to elevate suncare through product texture: \u003Ca href=\"https://cloud.chemical.shell.com/texture-and-aesthetics\" target=\"_blank\"\u003E[Guide] Formulation texture and aesthetics: Achieve consumer-preferred sensory experiences\u003C/a\u003E\u003C/p\u003E\r\n"}},{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list_329768056/list_item","model":{"title":"Tinted sunscreen demand is on the rise","text":"\u003Cp\u003EThe global tinted sunscreen market is projected to grow to almost $501 million by 2032. Specifically, South America’s tinted sunscreen market has a growth rate of 4.4% from 2024 to 2031 due to:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EIncreased awareness of UV protection\u003C/li\u003E\r\n\u003Cli\u003ERising disposable income\u003C/li\u003E\r\n\u003Cli\u003EIncreased tourism\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EBrands are adopting by expanding shade ranges to better meet users’ needs, such as SuperGoop!’s tinted SPF sunscreen with 14 shade options.\u003C/p\u003E\r\n\u003Cp\u003ESuccess depends on delivering inclusive shade ranges with lightweight texture, without sacrificing SPF efficacy.\u003C/p\u003E\r\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list_329768056","model":{}},{"organism":"PromoSimple.Text","color":"inherited","colspan":6,"colstart":5,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/text_copy_copy","model":{"title":"Sustainability-conscious formulation"}},{"organism":"Container.List","children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list_1471079127/list_item","model":{"title":"Appeal to sustainability-focused consumers","text":"\u003Cp\u003EForty-five percent of consumers think sunscreen ingredients negatively impact the environment. For this reason, the natural sunscreen ingredient market, like aloe vera and green tea, is growing, with a predicted worth of about $71.23 billion by 2032.\u003C/p\u003E\r\n\u003Cp\u003EAdditionally, there’s a desire for sunscreen that is safe for coral reefs, like Suntribe, with the market predicted to reach $4.8 billion by 2033. Coral reef-safe sunscreen doesn’t include ingredients like oxybenzone or octinoxate that can harm marine ecosystems.\u003C/p\u003E\r\n\u003Cp\u003EOne startup, INNOV&SEA, even offers reef-friendly suncare testing. The ecotoxicity test uses cell cultures of \u003Ci\u003EAnemonia viridis\u003C/i\u003E, a marine invertebrate related to corals. With this test, manufacturers can adjust their formulas to reduce impact on the aquatic ecosystem.\u003C/p\u003E\r\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/list_1471079127","model":{}},{"organism":"PromoFull.Right","color":"brand2-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/promo","model":{"title":"Back your suncare formulations with versatile ingredients","text":"\r\n\r\n\r\n\u003Cp\u003EFormulate suncare products that respond to global consumer needs with \u003Ca href=\"https://www.shell.com/business-customers/chemicals/personal-care.html\"\u003Ealcohol ethoxylates\u003C/a\u003E.\u003C/p\u003E\r\n\r\n\r\n\r\n\u003Cp\u003EAs buyers expect high-SPF, multifunctional, and more sustainable sunscreens, formulators need versatile ingredients that meet performance requirements.\u003C/p\u003E\r\n\r\n\r\n\r\n\u003Cp\u003E\u003Ca href=\"https://www.shell.com/business-customers/chemicals/our-products/shell-performance-olefins/neodol-alcohols-and-ethoxylates.html\"\u003EShell NEODOL®\u003C/a\u003E alcohol ethoxylates are ideal as an emollient in sunscreen, leaving the skin feeling soft and supple. See an\u003Cb\u003E example prototype sunscreen formula\u003C/b\u003E in our \u003Ca href=\"https://image.chemical.shell.com/lib/fe2d11737364047e731176/m/1/Shell+Chemicals+Personal+Care+Brochure.pdf\" target=\"_blank\"\u003Epersonal care brochure\u003C/a\u003E.\u003C/p\u003E\r\n\r\n\r\n\r\n\u003Cp\u003EFor global brands navigating performance demands, ingredient versatility becomes a competitive advantage. Success hinges on how well brands align product function with evolving consumer preferences.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n","links":[{"name":"Learn more about Shell NEODOL® ","value":"https://www.shell.com/business-customers/chemicals/our-products/shell-performance-olefins/neodol-alcohols-and-ethoxylates.html"}],"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/suncare-growth-and-trends/_jcr_content/root/main/section_1876479875/promo.shellimg.png/1752812330631/person-spraying-sunscreen-on-arm.png","alt":"person spraying sunscreen on arm","width":3840,"height":2160}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/suncare-growth-and-trends/jcr_content/root/main/section_1876479875/text_1070903170_copy","model":{"title":"Sources","text":"\u003Cp\u003E\u003Csub\u003Ehttps://www.fortunebusinessinsights.com/sun-care-products-market-103821\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.whatech.com/og/markets-research/it/948984-top-market-trend-impacting-sun-care-products-development-in-the-coming-years-lotions-leading-sunscreen-innovation.html\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.gcimagazine.com/consumers-markets/article/22868165/whats-trending-sun-care-skin-care-color-cosmetics\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://dataintelo.com/report/global-sunscreens-market\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://sensient-beauty.com/insights/sun-care-global-market-dynamics-and-trends/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.turkattar.com.tr/Sundressa-Turkish-Sunscreen-Anti-Stain-Anti-pigmentation-Sunscreen-Sun-Protection-Factor-SPF-50-All-Skin-Types-Sundressa-Sunscreen-Lotion-100ml\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.mintel.com/insights/beauty-and-personal-care/the-future-of-sunscreen-innovation-in-india/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.mintel.com/insights/beauty-and-personal-care/the-future-of-sunscreen-innovation-in-india/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.futuremarketinsights.com/reports/blue-light-protection-ingredients-market\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.futuremarketinsights.com/reports/blue-light-protection-ingredient-market-share-analysis\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.futuremarketinsights.com/reports/blue-light-protection-ingredients-market\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.colorescience.com/blogs/in-the-media/sunscreen-that-protects-your-skin-from-blue-light-damage\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.cosmeticsdesign.com/Article/2024/07/08/Growing-sunxiety-fuels-consumer-demand-for-multi-functional-sunscreens/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.cosmeticsdesign.com/Article/2025/04/22/exploring-the-future-of-sun-care-key-takeaways-from-cdus-high-performance-beauty-webinar/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.globalmarketstatistics.com/market-reports/uv-filter-market-12428\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.ewg.org/sunscreen/report/do-other-countries-have-better-sunscreens-than-the-u-s/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.ewg.org/sunscreen/report/do-other-countries-have-better-sunscreens-than-the-u-s/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.personalcaremagazine.com/story/45045/spate-x-symrise-report-spots-rising-trend-for-hybrid-sun-care-products\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://market.us/report/sun-care-products-market/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.cosmeticsdesign.com/Article/2025/04/22/exploring-the-future-of-sun-care-key-takeaways-from-cdus-high-performance-beauty-webinar/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.allure.com/story/skin-care-trends-2025\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.euromonitor.com/article/chart-of-the-month-top-health-claims-in-sun-care-products\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.aak.com/news-and-media/news/sunscreen-trends-2024\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.allure.com/story/skin-care-trends-2025\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.allure.com/story/skin-care-trends-2025\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.marketresearchfuture.com/reports/tinted-sunscreen-market-12140\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.cognitivemarketresearch.com/regional-analysis/south-america-tinted-sunscreen-market-report\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.sephora.com/product/supergoop-protec-tint-daily-spf-tint-spf-50-sunscreen-skin-tint-with-hyaluronic-acid-infused-clay-P510355\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.allure.com/story/skin-care-trends-2025\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttps://www.cosmeticsdesign.com/Article/2025/04/22/exploring-the-future-of-sun-care-key-takeaways-from-cdus-high-performance-beauty-webinar/\u003C/sub\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Csub\u003Ehttp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