{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"How to propel polyurethane footwear formulas forward","text":"European manufacturers and formulators can innovate their polyurethane soles and athletic footwear formulations to avoid falling behind in the competitive market.","links":[{"name":"How to propel polyurethane footwear formulas forward","value":"https://www.shell.com/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward.html"}],"tags":[{"name":"Propylene glycols","value":"products:shell-chemicals/propylene-glycols"},{"name":"Propylene oxide","value":"products:shell-chemicals/propylene-oxide"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Chemicals","value":"https://www.shell.com/business-customers/chemicals.html"},{"name":"Resources & Insights","value":"https://www.shell.com/business-customers/chemicals/resources.html"},{"name":"How to propel polyurethane footwear formulas forward","value":"https://www.shell.com/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","color":"inherited","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"How to propel polyurethane footwear formulas forward","text":"\u003Cp\u003EAthletic footwear consumers demand performance and sustainability. Innovation is a must to avoid losing customers to the competition. With the market poised to hit $119 billion in 2025, brands can step up to the challenge to meet consumers’ evolving needs.\u003Csup\u003E1\u003C/sup\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/_jcr_content/root/main/section/page_header.shellimg.png/1750681210516/shoes.png","alt":"Running shoe on green grass","width":3831,"height":1677}},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section/text","model":{"text":"\u003Ch2\u003ESeveral factors contribute to the market’s predicted compound annual growth rate of 3.12% from 2025 to 2030.\u003Csup\u003E2\u003C/sup\u003E\u003C/h2\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003EAthleisure:\u003C/strong\u003E Consumers want convenient footwear that can go from walks to workouts\u003Csup\u003E3\u003C/sup\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EIncome:\u003C/strong\u003E Increasing disposable income influences willingness to buy premium footwear\u003Csup\u003E4\u003C/sup\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003ELifestyle:\u003C/strong\u003E More Europeans invest in active lifestyles for wellbeing\u003Csup\u003E5\u003C/sup\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003ESustainability:\u003C/strong\u003E Sustainable footwear demand is increasing in countries like Spain, Germany, France, and the UK\u003Csup\u003E6 7\u003C/sup\u003E\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EThe polyurethane (PU) soles market is also growing, worth $5.5 billion in 2023, and by 2030, it’s predicted to be worth $10.1 billion.\u003Csup\u003E8\u003C/sup\u003E\u003C/p\u003E\n\u003Cp\u003EEmerging trends and technologies reshape polyurethane footwear formulation and provide innovation paths for manufacturers.\u003C/p\u003E\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"brand1-solid","children":[{"organism":"PromoSimple.Text","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_2079383284/text_1761539203","model":{"text":"\u003Ch2\u003EKeep pace with consumer-preferred athletic footwear qualities\u003C/h2\u003E\n\u003Cp\u003E\u003Cspan style=\"font-weight: normal;\"\u003EStaying current on consumer athletic footwear needs can influence formula and ingredient decisions.\u003C/span\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EThree must-have qualities consumers want in athletic shoes:\u003C/strong\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","colspan":4,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_2079383284/text_1447439710_copy","model":{"title":"1. Maximal cushioning","text":"\u003Cdiv\u003EMore and more people wear the same shoe for various daily activities. Shoes need to be supportive and absorb impacts. Ultimately, comfort is more important than style, with 70% of global buyers prioritising comfort and durability over athletic shoe design.\u003Csup\u003E9\u003C/sup\u003E\u003C/div\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","colspan":4,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_2079383284/text_1447439710_copy_573629551","model":{"title":"2. Durability","text":"\u003Cp\u003EConsumers want more than comfortable athletic shoes; they also need them to last, especially when they’re multi-purpose. Longevity applies to all shoe parts, from the outsoles to the inside cushioning.\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","colspan":4,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_2079383284/text_1447439710","model":{"title":"3. Breathability","text":"\u003Cdiv\u003EOur feet have around 250,000 sweat glands, so it’s no wonder breathability is a non-negotiable for many consumers.\u003Csup\u003E10\u003C/sup\u003E Shoes must help air out and cool down our feet when we move from activity to activity. If sweat remains trapped, it can cause bacterial growth and odour.\u003Csup\u003E11\u003C/sup\u003E\u003C/div\u003E\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_2079383284","model":{}},{"organism":"Container.Section","children":[{"organism":"PromoSimple.Text","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/text_1373738764","model":{"text":"\u003Ch2\u003EStep into the future of technology-powered footwear innovation\u003C/h2\u003E\n\u003Cp\u003EVarious technological innovations impact footwear formulas and can help manufacturers stand out.\u003C/p\u003E\n\u003Cp\u003E3D printing is leaving its impression on the footwear industry, offering more personalisation and faster iterations. \u003C/p\u003E\n\u003Cp\u003EBrands combine AI and 3D printing to develop personalised footwear. By leveraging AI to create designs and 3D printing, brands can offer more customised solutions.\u003C/p\u003E\n\u003Cp\u003ETechnology like this can help manufacturers: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EStreamline the research process\u003C/li\u003E\n\u003Cli\u003ELower manufacturing costs\u003C/li\u003E\n\u003Cli\u003EReduce production time\u003C/li\u003E\n\u003Cli\u003EAchieve formulation flexibility\u003C/li\u003E\n\u003Cli\u003ECreate more consistent products\u003C/li\u003E\n\u003C/ul\u003E\n"}},{"organism":"PromoFull","color":"brand3-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/promo_copy","model":{"title":"Take the pathway to develop more sustainable footwear","text":"\u003Cp\u003ERegulatory and consumer demand for \u003Ca href=\"https://www.shell.com/business-customers/chemicals/sustainability.html\" target=\"_self\"\u003Esustainable\u003C/a\u003E footwear continues to grow. The footwear market experienced a 15% year-over-year demand increase for “eco-friendly footwear.\" \u003Csup\u003E12\u003C/sup\u003E\u003C/p\u003E\n\u003Cp\u003EEven with cost-of-living and inflationary concerns, \u003Cstrong\u003Econsumers would pay 9.7% more for sustainably produced or sourced goods.\u003C/strong\u003E\u003Csup\u003E13\u003C/sup\u003E\u003C/p\u003E\n\u003Cp\u003ETo meet demand, footwear companies are shifting towards eco-friendly materials, such as: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003ERecycled plastics\u003C/li\u003E\n\u003Cli\u003ENatural fibres\u003C/li\u003E\n\u003Cli\u003EBio-based polyurethane\u003C/li\u003E\n\u003C/ul\u003E\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/_jcr_content/root/main/section_1310088201/promo_copy.shellimg.png/1750682845039/take-the-pathway.png","alt":"person in running shoes running","width":3762,"height":2118}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/text_703965772","model":{"text":"\u003Ch2\u003ECreate innovative, high-performing polyurethane footwear with Shell CARADOL® polyols\u003C/h2\u003E\n\u003Cp\u003EShell CARADOL can help propel shoe and sole performance and innovation forward. With production capabilities across Europe and availability in various molecular weights, Shell CARADOL can meet application needs for athletic shoe \u003Ca href=\"https://www.shell.com/business-customers/chemicals/our-products/polyols/case-polyols-product-brochure.html\" target=\"_self\"\u003Eadhesive\u003C/a\u003E formulation and \u003Ca href=\"https://www.shell.com/business-customers/chemicals/our-products/polyols/flex-polyols-product-brochure.html\" target=\"_self\"\u003Eflexible foam\u003C/a\u003E polyurethane footwear.\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/text","model":{"text":"\u003Cp\u003EOur scientists continually refine our products and offer industry-leading expertise to customers formulating with Shell CARADOL. Application labs support our customers with:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EProduct technical information\u003C/li\u003E\n\u003Cli\u003EHSSE information\u003C/li\u003E\n\u003Cli\u003EQuality and testing support\u003C/li\u003E\n\u003Cli\u003EStart-up and training support\u003C/li\u003E\n\u003Cli\u003EFormulation support\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EWhether you want to enhance comfort or increase product lifespan, Shell CARADOL delivers the flexibility and durability manufacturers need.\u003C/p\u003E\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/standalone_asset","model":{"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/_jcr_content/root/main/section_1310088201/standalone_asset.shellimg.png/1750672663609/application-lab.png","alt":"man looking through microscope in lab","width":3651,"height":2055}}},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/standalone_asset_cop","model":{"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/_jcr_content/root/main/section_1310088201/standalone_asset_cop.shellimg.png/1750672716262/athletic-shoe.png","alt":"group of people running in sneakers ","width":3747,"height":2109}}},{"organism":"PromoSimple.Text","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/text_copy","model":{"text":"\u003Cp\u003EAthletic shoe adhesive formulations with Shell CARADOL are:\u003C/p\u003E\n\u003Ctable cellpadding=\"1\" cellspacing=\"0\" border=\"1\"\u003E\n\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cdiv\u003EFast curing\u003C/div\u003E\n\u003C/td\u003E\n\u003Ctd\u003ELow-temperature performance\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EFlexible\u003C/td\u003E\n\u003Ctd\u003EViscosity\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EStrong\u003C/td\u003E\n\u003Ctd\u003ESolvent-free\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EThermally strong\u003C/td\u003E\n\u003Ctd\u003ESolvent-based/containing\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003ETuneable\u003C/td\u003E\n\u003Ctd\u003EReactive – hot melt\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EBonding/glueing\u003C/td\u003E\n\u003Ctd\u003EGreen strength\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EWaterproofing\u003C/td\u003E\n\u003Ctd\u003ETailor-made/bespoke solutions\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EWeathering\u003C/td\u003E\n\u003Ctd\u003E \u003C/td\u003E\n\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/text_844563823","model":{"text":"\u003Ch2\u003EFoam shoes formulated with Shell CARADOL offer durability, support, and more:\u003C/h2\u003E\n\u003Ctable cellpadding=\"1\" cellspacing=\"0\" border=\"1\"\u003E\n\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd\u003E \u003C/td\u003E\n\u003Ctd\u003EFlexible conventional Slabstock\u003C/td\u003E\n\u003Ctd\u003EViscoelastic slabstock\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EContinuous production\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EDurability\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EPorous/open cell\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003ESupport \u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EMaintains shape over time\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003ELow resilience\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EBreathability\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EStrength\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EAmine-free\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003ELow-VOC\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EPorosity\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EWider processing spectrum\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EHigh-quality yield\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003ECo-polymers/SAN\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003EPerformance\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003Ctd\u003EX\u003C/td\u003E\n\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/text_20488075","model":{"text":"\u003Cp\u003EAs athletic footwear becomes more personalised, sustainable, and high-performing, innovation will define the next generation of product leaders. Shell CARADOL enables manufacturers to translate market pressures into durable, scalable advancements that meet evolving consumer demands without compromising performance.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/propel-polyurethane-footwear-formulas-forward/jcr_content/root/main/section_1310088201/text_282299605","model":{"title":"Speak with an expert today about polyols for foams and 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