{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Oral care trends — Formulating products to meet rising consumer expectations","text":"\u003Cp\u003ESee how Shell Chemicals supports effective, reliable oral care formulations.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n","links":[{"name":"Oral care trends — Formulating products to meet rising consumer expectations","value":"https://www.shell.com/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations.html"}],"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/_jcr_content/root/metadata.shellimg.png/1762975371752/oral-care-trends-formulating-products-promo.png","alt":"Person brushing teeth with yellow toothbrush","width":3798,"height":2145},"tags":[{"name":"Chemicals","value":"line-of-business:b2b/chemicals"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Chemicals","value":"https://www.shell.com/business-customers/chemicals.html"},{"name":"Resources & Insights","value":"https://www.shell.com/business-customers/chemicals/resources.html"},{"name":"Oral care trends — Formulating products to meet rising consumer expectations","value":"https://www.shell.com/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"Oral care trends — Formulating products to meet rising consumer expectations","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/_jcr_content/root/main/section/page_header.shellimg.png/1762975365430/oral-care-trends-formulating-products.png","alt":"Person brushing teeth with yellow toothbrush","width":3738,"height":1637}},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section/page_header"}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"brand3-solid","children":[{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_2091418599/text","model":{"text":"\u003Cp\u003EThe oral care market is changing fast as consumers raise their expectations for what toothpastes should deliver.\u003C/p\u003E\r\n\u003Cp\u003EWhile oral care has long been rooted in hygiene and health, today it is also positioned as part of beauty and lifestyle.\u003Csup\u003E1\u003C/sup\u003E This shift has created new pressure on toothpaste manufacturers to provide both visible and functional results while maintaining the trust that comes from proven everyday performance.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand3-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_2091418599/text_643578992","model":{"title":"Global demand is growing steadily","text":"\u003Cp\u003EThe oral care market is projected to expand from $20.14 billion in 2025 to $29.06 billion by 2032, driven by heightened awareness of dental health, whitening needs, and day-to-day hygiene.\u003Csup\u003E2\u003C/sup\u003E\u003C/p\u003E\r\n\u003Cp\u003EAt the same time, interest in therapeutic solutions like enamel repair, gum health, and sensitivity relief is reshaping consumer priorities and influencing the ingredients brands choose.\u003Csup\u003E3\u003C/sup\u003E \u003Csup\u003E4\u003C/sup\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand3-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_2091418599/text_643578992_copy","model":{"title":"Oral care brands must now","text":"\u003Cul\u003E\r\n\u003Cli\u003EFind ways to deliver sensory and lifestyle-driven benefits without losing focus on affordability and everyday performance\u003C/li\u003E\r\n\u003Cli\u003EAdapt to growing demand for health-focused active ingredients that influence how products are positioned and perceived\u003C/li\u003E\r\n\u003C/ul\u003E\r\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_2091418599","model":{"title":"Meeting demand for efficacy and experience"}},{"organism":"Container.Section","color":"inherited","children":[{"organism":"PromoFull","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_502106416/promo","model":{"title":"Trend 1: Whitening remains dominant","text":"\u003Cp\u003EWhitening continues to be one of the strongest drivers of consumer choice in toothpaste. Across highly competitive markets, whitening is the top claim made by leading brands, and products that cannot deliver visible results risk falling behind.\u003Csup\u003E5\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003EFormulators use a variety of ingredients to support whitening performance. Hydrogen peroxide, silica, and polishing agents are common ingredients, each playing a role in stain removal and surface cleaning.\u003Csup\u003E6\u003C/sup\u003E \u003Csup\u003E7\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003EPopular products, such as Arm & Hammer Advance White Extreme Whitening Toothpaste, highlight these ingredients to demonstrate whitening benefits.\u003Csup\u003E8\u003C/sup\u003E Whitening is also expanding into formats such as gels and pens, which require stable, effective delivery of ingredients.\u003Csup\u003E9\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003E\u003Cb\u003EThe role of surfactant systems: \u003C/b\u003ESodium lauryl sulfate (SLS) and other alcohol sulfate formulated with Shell NEODOL® combine effectively with whitening toothpaste ingredients. These surfactants contribute cleaning power, create foam that spreads toothpaste across teeth and gums, suspend and remove debris, and lower surface tension to improve wetting. Together, these functions support the effectiveness of whitening ingredients and enhance the feeling of cleanliness.\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/_jcr_content/root/main/section_502106416/promo.shellimg.png/1762975386302/whitening-remains-dominant.png","alt":"Personal care products sitting on bathroom counter","width":3843,"height":2838}}},{"organism":"PromoFull.Right","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_502106416/promo_copy","model":{"title":"Trend 2: Therapeutic benefits command premium positioning","text":"\u003Cp\u003EConsumers are increasingly willing to pay more for toothpastes that address enamel repair, gum health, and sensitivity relief.\u003Csup\u003E10\u003C/sup\u003E These therapeutic claims have become a cornerstone of premium oral care and are shaping how brands position themselves in the marketplace.\u003C/p\u003E\r\n\r\n\u003Cp\u003EThe sensitive toothpaste segment alone is projected to grow from $1.74 billion in 2025 to $2.29 billion by 2030.\u003Csup\u003E11\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003EProducts in this category are often positioned as specialist solutions supported by science, and shoppers show a readiness to pay more for clinically backed efficacy.\u003Csup\u003E12\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003ESensodyne Repair & Protect is one example, marketed for its enamel-repair and sensitivity benefits.\u003Csup\u003E13\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003EFormulations designed for therapeutic performance commonly include stannous fluoride, enzymes, or nano-hydroxyapatite, which has been recommended at a 10% concentration for optimal effect.\u003Csup\u003E14\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003E\u003Cb\u003EThe role of surfactant systems: \u003C/b\u003ESLS and alcohol sulfate formulated with Shell NEODOL help maintain formulation stability and improve wetting. These functions support even distribution of active ingredients such as fluoride, contributing to product performance and consumer trust in therapeutic claims.\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/_jcr_content/root/main/section_502106416/promo_copy.shellimg.png/1762975398629/therapeutic-benefits-command-premium-positioning.png","alt":"Person putting toothpaste on pink and white toothbrush","width":3837,"height":3189}}},{"organism":"PromoFull","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_502106416/promo_copy_506306027","model":{"title":"Trend 3: Freshness drives differentiation","text":"\u003Cp\u003EFresh breath remains one of the strongest drivers of consumer loyalty in oral care, making it vital for brands to deliver on this desired attribute.\u003Csup\u003E15\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003EColgate, for example, developed UltraFreeze Technology to extend the cooling sensation from brushing, while Symrise introduced Optacool Fuji, a neuroscience-backed cooling agent designed to provide long-lasting freshness.\u003Csup\u003E16 17\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003EZinc has also been highlighted as a rapid and effective solution because it neutralises volatile sulfur compounds that cause bad breath and can reduce bacterial adhesion and inflammation.\u003Csup\u003E18\u003C/sup\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003E\u003Cb\u003EThe role of surfactant systems: \u003C/b\u003ESLS and alcohol sulfate made from Shell NEODOL® alcohols create foam that disperses toothpaste evenly and help ensure uniform delivery of actives. In this way, they enhance the overall sensation of freshness and contribute to consumer confidence in these formulas.\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/_jcr_content/root/main/section_502106416/promo_copy_506306027.shellimg.png/1762975407617/oral-care-trends-formulating-products-promo.png","alt":"Person brushing teeth with yellow toothbrush","width":3828,"height":2154}}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_502106416","model":{"title":"Toothpaste manufacturers: watch these three key trends"}},{"organism":"Container.Section","color":"inherited","children":[{"organism":"PromoSimple.Text","color":"inherited","colspan":10,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_1112324663/text_1738545705","model":{"text":"\u003Ch5\u003EWhile the global trends above define the category, preferences and growth drivers vary widely across regions.\u003C/h5\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_1112324663/text","model":{"title":"India","text":"\u003Cp\u003E\u003Cb\u003EWith an oral care market expected to cross the $1 billion mark by 2033, the Indian oral care market is growing due to rising oral hygiene and demand for diverse formulas, including whitening, sensitivity, herbal (ingredients like neem or clove), and medicated toothpastes. North India shows greater uptake of premium and specialised products, while rural areas focus more on value options.\u003Csup\u003E19 20\u003C/sup\u003E\u003C/b\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_1112324663/text_copy","model":{"title":"Latin America","text":"\u003Cp\u003E\u003Cb\u003EThe Latin America oral care market is projected to grow to $6.06 billion by 2033, with growth driven by sensitivity, whitening, and natural ingredient trends. In Mexico, middle-class and younger consumers are seeking multi-benefit toothpastes with whitening capabilities, enamel protection, and sensitivity management.\u003Csup\u003E21\u003C/sup\u003E\u003C/b\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_1112324663/text_copy_1609645727","model":{"title":"United States","text":"\u003Cp\u003E\u003Cb\u003EThe US toothpaste market is estimated to reach $7.2 billion by 2033, driven by oral health, awareness, demand for whitening and sensitivity solutions, and continued product innovation\u003Csup\u003E22 23\u003C/sup\u003E\u003Cbr\u003E\r\nMulti-benefit formulas with whitening, enamel protection and gum care are popular in the US. While sodium lauryl sulfate (SLS) is still widely used as a foaming agent, some consumers prefer SLS-free alternatives for gentler formulations, particularly if they experience irritation.\u003Csup\u003E24\u003C/sup\u003E\u003C/b\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_1112324663/text_copy_1157696642","model":{"title":"Europe","text":"\u003Cp\u003E\u003Cb\u003EIn the EU, toothpaste sales are expected to reach $7.25 billion by 2035.\u003Csup\u003E25\u003C/sup\u003E Whitening toothpaste holds the largest share, followed by herbal toothpaste, then sensitive toothpaste.\u003Csup\u003E26\u003C/sup\u003E\u003Cbr\u003E\r\nSpecialised products for sensitivity, gum care, and periodontal support are gaining traction.\u003Csup\u003E27\u003C/sup\u003E Manufacturers are also investing in recyclable tubes and eco-friendly packaging to cater to sustainability-minded consumers.\u003Csup\u003E28\u003C/sup\u003E\u003C/b\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoFull.Right","color":"brand2-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_1112324663/promo","model":{"title":"Oral care innovation requires proven ingredients","text":"\u003Cp\u003EAs oral care brands respond to consumer demand for whitening, therapeutic benefits, and lasting freshness, ingredient reliability becomes increasingly important. A formulation base that provides cleaning power, stability, and a sensory experience consumers can trust is key to creating high-performing oral care products.\u003C/p\u003E\r\n\r\n\u003Cp\u003EShell Chemicals offers dependable ingredients for producing alcohol sulfate, such as SLS, used in oral care formulations. These surfactants provide the foundation for effective toothpastes by supporting stability, cleaning power, and delivery of active ingredients.\u003C/p\u003E\r\n\r\n\u003Cp\u003E\u003Cb\u003E\u003Ca href=\"https://www.shell.com/business-customers/chemicals/personal-care.html\"\u003EExplore our personal care applications\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/_jcr_content/root/main/section_1112324663/promo.shellimg.png/1762975421401/oral-care-innovation-requires-proven-ingredients.png","alt":"Scientist in lab measuring ingredients","width":3828,"height":2154}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_1112324663/text_819907209","model":{"text":"\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E1\u003C/sup\u003E\u003C/sup\u003E https://cosmeticsbusiness.com/how-oral-care-transformed-into-beauty-s-sexiest-new\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E2\u003C/sup\u003E\u003C/sup\u003E https://www.fortunebusinessinsights.com/toothpaste-market-104484\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E3\u003C/sup\u003E\u003C/sup\u003E https://www.haleonhealthpartner.com/en-us/oral-health/brands/sensodyne/products/repair-and-protect\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E4 \u003C/sup\u003E\u003C/sup\u003Ehttps://www.theunorthodoc.com/main-blog/nano-hydroxyapatite-toothpastes-with-the-recommended-10-concentration\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E5\u003C/sup\u003E\u003C/sup\u003E https://sensient-beauty.com/insights/oral-care-innovations-trends-2024/\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E6 \u003C/sup\u003E\u003C/sup\u003Ehttps://www.target.com/p/colgate-optic-white-advanced-whitening-toothpaste-with-fluoride-2-hydrogen-peroxide-sparkling-white-3-2oz/-/A-85566854\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E7\u003C/sup\u003E\u003C/sup\u003E https://www.glamour.com/gallery/best-teeth-whitening-toothpaste\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E8 \u003C/sup\u003E\u003C/sup\u003Ehttps://www.armandhammer.com/en/oral-care/toothpastes/whitening/advance-white-extreme-whitening-toothpaste-9-oz\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E9\u003C/sup\u003E\u003C/sup\u003E ​​https://sensient-beauty.com/insights/oral-care-innovations-trends-2024/\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E10\u003C/sup\u003E\u003C/sup\u003E https://sensient-beauty.com/insights/oral-care-innovations-trends-2024/\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E11\u003C/sup\u003E\u003C/sup\u003E https://www.mordorintelligence.com/industry-reports/sensitive-toothpaste-market\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E12 \u003C/sup\u003E\u003C/sup\u003Ehttps://linkewire.com/2025/02/05/sensitive-toothpaste-market-is-projected-to-reach-2-77-billion-by-2032-driven-by-a-5-5-cagr/\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E13\u003C/sup\u003E\u003C/sup\u003E https://www.haleonhealthpartner.com/en-us/oral-health/brands/sensodyne/products/repair-and-protect\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E14 \u003C/sup\u003E\u003C/sup\u003Ehttps://www.theunorthodoc.com/main-blog/nano-hydroxyapatite-toothpastes-with-the-recommended-10-concentration\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E15\u003C/sup\u003E\u003C/sup\u003E https://sensient-beauty.com/insights/oral-care-innovations-trends-2024/\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E16 \u003C/sup\u003E\u003C/sup\u003Ehttps://www.colgatepalmolive.com/en-us/news/colgate-max-fresh-ultrafreeze-technology-a-cooling-revolution-in-oral-care\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E17\u003C/sup\u003E\u003C/sup\u003E https://www.personalcareinsights.com/news/symrise-optacool-fuji-oral-care-freshness-innovation.html\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E18\u003C/sup\u003E\u003C/sup\u003E https://www.wbcil.com/blog/zinc-in-oral-care-the-underrated-hero-of-fresh-breath-and-gum-health/\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E19\u003C/sup\u003E\u003C/sup\u003E https://www.researchandmarkets.com/reports/6054934/india-oral-care-market-market-size-share\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E20\u003C/sup\u003E\u003C/sup\u003E https://www.imarcgroup.com/india-toothpaste-market\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E21\u003C/sup\u003E\u003C/sup\u003E https://www.imarcgroup.com/mexico-toothpaste-market\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E22 \u003C/sup\u003E\u003C/sup\u003Ehttps://www.linkedin.com/pulse/us-toothpaste-market-size-share-trends-growth-analysis-forecasts-agp9c/\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E23\u003C/sup\u003E\u003C/sup\u003E https://www.persistencemarketresearch.com/market-research/toothpaste-market.asp\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E24\u003C/sup\u003E\u003C/sup\u003E https://nymag.com/strategist/article/best-toothpaste.html\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E25\u003C/sup\u003E\u003C/sup\u003E https://www.marketresearchfuture.com/reports/europe-toothpaste-market-46330\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E26\u003C/sup\u003E\u003C/sup\u003E https://www.stellarmr.com/report/Europe-Toothpaste-Market/1332\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E27\u003C/sup\u003E\u003C/sup\u003E https://www.expertmarketresearch.com/reports/europe-oral-care-market\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E\u003Csup\u003E28\u003C/sup\u003E\u003C/sup\u003E https://www.stellarmr.com/report/Europe-Toothpaste-Market/1332\u003C/p\u003E\r\n"}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/oral-care-trends-formulating-products-to-meet-rising-consumer-expectations/jcr_content/root/main/section_1112324663","model":{"title":"Oral care snapshots from around the 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