{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Meet evolving format demands with versatile laundry detergent surfactants","text":"\u003Cp\u003EDiscover how surfactants and consumer-preferred laundry detergent formats can impact manufacturers’ formula decisions and product performance.\u003C/p\u003E\r\n","links":[{"name":"Meet evolving format demands with versatile laundry detergent surfactants","value":"https://www.shell.com/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants.html"}],"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/_jcr_content/root/metadata.shellimg.png/1756213485987/detergent-bottle-on-folded-clothes.png","alt":"Detergent bottle on folded clothes","width":3840,"height":2166}},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Chemicals","value":"https://www.shell.com/business-customers/chemicals.html"},{"name":"Resources & Insights","value":"https://www.shell.com/business-customers/chemicals/resources.html"},{"name":"Meet evolving format demands with versatile laundry detergent surfactants","value":"https://www.shell.com/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"Meet evolving format demands with versatile laundry detergent surfactants","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/_jcr_content/root/main/section/page_header.shellimg.png/1756213474233/detergent-bottle-on-folded-clothes.png","alt":"Detergent bottle on folded clothes","width":3840,"height":1866}},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section/page_header"},{"organism":"PromoFull","color":"brand3-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section/promo","model":{"title":" ","text":"\u003Cp\u003EAs manufacturers race to meet diverging consumer demands, detergent format trends can serve as market signals and formulation stress tests. Your surfactant strategy must be flexible and adaptable to succeed.\u003C/p\u003E\r\n\r\n\r\n\u003Cp\u003EThe right surfactant choice for manufacturers can reduce reformulation, streamline procurement, and accelerate product launches.\u003C/p\u003E\r\n\r\n\r\n\u003Cp\u003EAs consumer preferences evolve quickly across formats, surfactant flexibility, not just performance, can help manufacturers meet demand.\u003C/p\u003E\r\n\r\n\r\n\u003Cp\u003ESurfactant compatibility with format-specific formulas, from liquid and pods to sheets and powders, determines whether detergent meets consumer expectations or falls short.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/_jcr_content/root/main/section/promo.shellimg.png/1756213450112/hand-holding-laundry-pod.png","alt":"hand holding laundry pod","width":3840,"height":2160}}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"inherited","children":[{"organism":"PromoSimple.Text","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/text","model":{"text":"\u003Cp\u003EConsumers have different laundry detergent preferences across global markets, requiring manufacturers to align detergent performance with localised formats.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":4,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/text_2000443035","model":{"title":"United States (US)","text":"\u003Cp\u003EUS consumers want “value-driven products” that are affordable and effective. They’re also interested in convenient options like concentrated formulas and compact packaging.\u003Csup\u003E1\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":4,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/text_2000443035_copy","model":{"title":"United Kingdom (UK)","text":"\u003Cp\u003EUK consumers want their laundry detergents to do more, providing multiple cleaning benefits in one formula. They’re also interested in various detergent formats.\u003Csup\u003E2\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":4,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/text_2000443035_copy_1826382722","model":{"title":"India","text":"\u003Cp\u003EIndian consumers are interested in liquid detergents, but are open to convenient, water-saving options. They also want fabric protection from shrinking and fading.\u003Csup\u003E3\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/text_2000443035_copy_1059810566","model":{"title":"Turkey","text":"\u003Cp\u003ETurkish consumers are predicted to invest more in liquid detergent than powder detergent. This is due to the improving economic state and evolving preferences.\u003Csup\u003E4\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/text_2000443035_copy_1791655154","model":{"title":"Latin America","text":"\u003Cp\u003ELatin American consumers are interested in liquid detergents, as well as more convenient options like pods and refillable packaging.\u003Csup\u003E5\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","colspan":10,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/text_1510447063","model":{"text":"\u003Cp\u003EManufacturers that can effectively address these demands increase their likelihood of standing out on the shelves.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/text_130669149","model":{"title":"Discover more consumer detergent preferences:"}},{"organism":"Container.List","colspan":5,"children":[{"organism":"ListItem","color":"brand3-solid","colspan":5,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/list/list_item","model":{"title":" ","text":"\u003Ch3\u003E\u003Ca href=\"https://cloud.chemical.shell.com/laundry-purchasing-decisions\" target=\"_blank\"\u003EEvolving laundry consumers\u003C/a\u003E\u003C/h3\u003E\r\n\r\n\r\n","links":[{"icon":"/content/dam/shell/icons/global/travel/globe.svg"}]}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214/list","model":{}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_853546214","model":{"title":"Use laundry detergent trends to drive market differentiation"}},{"organism":"Container.Section","color":"brand1-subtle","children":[{"organism":"PromoSimple.Text","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_143279385/text","model":{"text":"\u003Cp\u003EThese format-specific traits influence surfactant compatibility and cleaning efficiency, making format-aware surfactant selection essential. \u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand2-solid","colspan":3,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_143279385/text_321800837","model":{"title":"Liquid","text":"\u003Cp\u003ELiquid detergents are formulated with water.\u003Csup\u003E6\u003C/sup\u003E Since it's a liquid, it dissolves fast in water, providing quick cleaning power.\u003Csup\u003E7\u003C/sup\u003E They’re also suitable for pre-treating stains, giving consumers an additional incentive to choose this detergent format.\u003Csup\u003E8\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"brand2-solid","colspan":3,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_143279385/text_321800837_copy","model":{"title":"Pod","text":"\u003Cp\u003EPods are pre-dosed and formulated to dissolve in water.\u003Csup\u003E9\u003C/sup\u003E They only include the required ingredients to create a concentrated formula and a convenient format that meets consumer demand.\u003Csup\u003E10\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"brand2-solid","colspan":3,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_143279385/text_321800837_copy_773311800","model":{"title":"Sheet","text":"\u003Cp\u003ESheets are pre-measured and ultra-concentrated to help ensure equal cleaning to traditional formats while meeting demand for convenient options.\u003Csup\u003E11\u003C/sup\u003E The lightweight end-product gives consumers the convenience they want.\u003Csup\u003E12\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"brand2-solid","colspan":3,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_143279385/text_321800837_copy_1936656472","model":{"title":"Powder","text":"\u003Cp\u003EPowders are suitable for heavy soils and tough stains.\u003Csup\u003E13\u003C/sup\u003E They’re formulated with dry processing aids to improve powder flow.\u003Csup\u003E14\u003C/sup\u003E They also include binders to make sure everything holds together.\u003Csup\u003E15\u003C/sup\u003E\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_143279385/text_2132330065","model":{"text":"\u003Cp\u003EChoosing a versatile surfactant for multiple detergent formats can save formulation time and create more efficient manufacturing processes.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_143279385/text_130669149_copy","model":{"title":"Uncover how scent influences consumer detergent 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matters for formulation performance","text":"\u003Cp\u003ELaundry detergent surfactants lift stains, disperse soil, and improve solubility, affecting every stage of the wash cycle.\u003Csup\u003E16\u003C/sup\u003E\u003C/p\u003E\n\u003Cp\u003EFormulators need a mixture of anionic and non-ionic surfactants for effective cleaning and benefits like:\u003Csup\u003E17\u003C/sup\u003E\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003ELower critical micelle concentration to enhance performance\u003C/li\u003E\n\u003Cli\u003EIncreased hard water tolerance to help ensure proper cleaning\u003C/li\u003E\n\u003Cli\u003EHigher effective cloud point at different temperatures\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EMeeting formulation demands requires surfactants that perform well individually and integrate seamlessly with broader formulas. Shell NEODOL\u003Csup\u003E®\u003C/sup\u003E can provide a critical advantage in this area.\u003C/p\u003E\n\u003Cp\u003EShell NEODOL ethoxylates offer dependable, customisable non-ionic surfactants to meet shifting consumer performance demands. They are compatible with anionic, cationic, and amphoteric surfactants.\u003C/p\u003E\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/_jcr_content/root/main/section_763035842/promo.shellimg.png/1756217138180/hand-holding-stain-remover-bottle.png","alt":"hand holding stain remover bottle","width":3840,"height":2160}}},{"organism":"PromoFull.Right","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/jcr_content/root/main/section_763035842/promo_copy","model":{"title":"Formulate for various consumer-preferred laundry detergent formats with versatile surfactants","text":"\u003Cp\u003EShare how Shell NEODOL\u003Csup\u003E®\u003C/sup\u003E surfactants work well in various consumer-desired detergent formats and provide desired performance attributes.\u003C/p\u003E\n\u003Cp\u003EAs detergent formats evolve, selecting the right laundry detergent surfactant is key to delivering superior cleaning performance and market differentiation.\u003C/p\u003E\n\u003Cp\u003ESurfactants, like Shell NEODOL, work well in liquid, pod, and sheet laundry detergent formulations to meet evolving detergent needs. 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Shell Chemicals scientists continually develop, refine, and improve our product lines and are always willing to offer industry-leading expertise to customers formulating with Shell NEODOL.\u003C/p\u003E\r\n\r\n\u003Cp\u003EAs detergent formats multiply and consumer demands grow, Shell NEODOL enables performance, efficiency, and adaptability in a fast-changing market.\u003C/p\u003E\r\n\r\n\r\n","links":[{"name":"Speak to a surfactants expert","value":"https://www.shell.com/business-customers/chemicals/home-care.html","icon":"/content/dam/shell/icons/global/navigation/arrow-right-circle-solid.svg"}],"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants/_jcr_content/root/main/section_1500673806/promo.shellimg.png/1756217556108/detergent-bottle-with-folded-towels-in-background.png","alt":"detergent bottle with folded towels in 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