{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Formulate high-performing cleansing agents for personal care","text":"\u003Cp\u003E\u003Cspan\r\n    style=\"font-size: 14.0pt;line-height: 115.0%;font-family: Calibri , sans-serif;color: black;\"\u003EFormulators face a growing challenge: deliver multifunctional cleansing agents for personal care without sacrificing performance.\u003C/span\u003E\u003Cspan style=\"font-size: 14.0pt;line-height: 115.0%;font-family: Calibri , sans-serif;\"\u003E\u003C/span\u003E\u003C/p\u003E\r\n\r\n\r\n","links":[{"name":"Formulate high-performing cleansing agents for personal care","value":"https://www.shell.com/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care.html"}],"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/_jcr_content/root/metadata.shellimg.png/1759085418218/cleansing-agent.png","alt":"Formulate high-performing cleansing agents for personal care","width":2928,"height":1650}},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Chemicals","value":"https://www.shell.com/business-customers/chemicals.html"},{"name":"Resources & Insights","value":"https://www.shell.com/business-customers/chemicals/resources.html"},{"name":"Formulate high-performing cleansing agents for personal care","value":"https://www.shell.com/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"Formulate high-performing cleansing agents for personal care","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/_jcr_content/root/main/section/page_header.shellimg.png/1759083399889/cleansing-agent.png","alt":"Formulate high-performing cleansing agents for personal care","width":3771,"height":1650}},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EFormulators face a growing challenge: deliver multifunctional cleansing agents for personal care without sacrificing performance.\u003C/p\u003E\r\n\u003Cp\u003EShell NEODOL® performance surfactants offer a way forward. Backed by technical expertise and global support, these building blocks help teams create rinse-off products that meet evolving consumer expectations.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section/text_copy","model":{"title":"Table of Contents","text":"\u003Cp\u003E\u003Ca href=\"#1\"\u003EMeet buyer expectations for cleansing products\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"#2\"\u003EEnable multifunctional innovation with flexible ingredients\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"#3\"\u003EEnsure consistent performance in real-world conditions\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"#4\"\u003EOptimise rinse-off formulas across formats\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"#5\"\u003EDeliver superior cleansing performance with Shell NEODOL\u003C/a\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoFull","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section/promo","model":{"title":"Meet buyer expectations for cleansing products","text":"\u003Cp\u003EConsumers expect their cleansers to do more than the \u003Ca id=\"1\"\u003E\u003C/a\u003Ebasics. They must leave their skin feeling refreshed and clean. How a product foams and the fragrance it leaves are often tied to how consumers define clean.\u003C/p\u003E\r\n\u003Cp\u003EShell NEODOL performance surfactants as cleansing agents for personal care can support these expectations. They can enhance foaming texture and fragrance delivery, allowing formulators to meet emotional and functional needs.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003ELearn more about the importance of fragrance and other senses in personal care formulas in our guide: \u003Ca href=\"https://cloud.chemical.shell.com/texture-and-aesthetics\" target=\"_blank\"\u003EAchieve consumer-preferred sensory experiences\u003C/a\u003E.\u003C/b\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/_jcr_content/root/main/section/promo.shellimg.png/1759083798455/buyers.png","alt":"Meet buyer expectations for cleansing products","width":3834,"height":2157}}},{"organism":"PromoFull.Right","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section/promo_copy","model":{"title":"Enable multifunctional innovation with flexible ingredients","text":"\u003Cp\u003EA consumer’s desire for convenience, ease of use, and simplicity drives the growth of multifunctional cleansing products. Whether it’s body washes that hydrate and deodorise or shampoos that cleanse and condition, multifunctionality is no longer a niche in the rinse-off products \u003Ca id=\"2\"\u003E\u003C/a\u003Espace.\u003C/p\u003E\r\n\u003Cp\u003EShell NEODOL can support rising demand for multifunctionality, especially among younger consumers and men interested in multi-benefit body washes and facial cleansers. Several Shell NEODOL grades mix well with ingredients like glycerine, betaines, thickeners, and alkanolamides, supporting diverse formulation goals.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EDiscover more insights around consumer desire for multifunctional personal care formulations in \u003C/b\u003E\u003Ca href=\"https://cloud.chemical.shell.com/multifunctional-personal-care\" target=\"_blank\"\u003E\u003Cb\u003EMultifunctional personal care\u003C/b\u003E\u003C/a\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/_jcr_content/root/main/section/promo_copy.shellimg.png/1759083826735/flexible-ingredients.png","alt":"Enable multifunctional innovation with flexible ingredients","width":3834,"height":2157}}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"inherited","children":[{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section_744679299/text","model":{"text":"\u003Cp\u003EPersonal care formulations must perform reliably across different water qualities and temperatures, soil types, and rinse \u003Ca id=\"3\"\u003E\u003C/a\u003Eenvironments.\u003C/p\u003E\r\n\u003Cp\u003EShell NEODOL maintains foaming and cleansing power in hard water (200 ppm) and oily soil conditions. In tests, Shell NEODOL 23 achieved similar foaming tendencies as the fully linear lauryl alcohol, even at reduced concentrations (58 ppm).\u003C/p\u003E\r\n\u003Cp\u003EThis gives formulators a flexible, high-performing alternative to oleo-based surfactants.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003ELearn more about how to deliver high-performance cleansing in our \u003Ca href=\"https://cloud.chemical.shell.com/manufacture-sustainable-personal-care-products\" target=\"_blank\"\u003EPersonal care brochure\u003C/a\u003E\u003C/b\u003E.\u003C/p\u003E\r\n"}},{"organism":"PromoFull.Right","color":"brand3-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section_744679299/promo_copy","model":{"title":"Optimise rinse-off formulas across formats","text":"\u003Cp\u003EFrom shampoo and body wash to facial cleansers, Shell NEODOL provides a versatile foundation for rinse-off \u003Ca id=\"4\"\u003E\u003C/a\u003Eformulations.\u003C/p\u003E\r\n\u003Cp\u003EWhen used as-is or as a sulfate, Shell NEODOL can provide excellent:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EEmulsification\u003C/li\u003E\r\n\u003Cli\u003ECleansing\u003C/li\u003E\r\n\u003Cli\u003EFoaming\u003C/li\u003E\r\n\u003Cli\u003EBiodegradability\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EShell NEODOL grades range from liquids to low-melting point solids, offering formulation flexibility to meet performance and aesthetic needs. They are also readily biodegradable.\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/_jcr_content/root/main/section_744679299/promo_copy.shellimg.png/1759083858998/rinse-off-formulas.png","alt":"Optimise rinse-off formulas across formats","width":3834,"height":2157}}},{"organism":"PromoFull","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section_744679299/promo_copy_copy","model":{"title":"Deliver superior cleansing performance with Shell NEODOL shampoo and body wash surfactants","text":"\u003Cp\u003EIn today’s fast-moving market, personal care products must work harder to deliver more than cleansing alone. They must support innovation, multifunctionality, and consumer \u003Ca id=\"5\"\u003E\u003C/a\u003Epreferences.\u003C/p\u003E\r\n\u003Cp\u003EShell Chemicals’ scientists continually refine our products and offer industry-leading expertise to customers formulating with Shell NEODOL.\u003C/p\u003E\r\n\u003Cp\u003EApplication labs support our customers with:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EProduct technical information\u003C/li\u003E\r\n\u003Cli\u003EHSSE information\u003C/li\u003E\r\n\u003Cli\u003EQuality and testing support\u003C/li\u003E\r\n\u003Cli\u003EStart-up and training support\u003C/li\u003E\r\n\u003Cli\u003EFormulation support\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EManufacturers can use Shell NEODOL alcohols and ethoxylates as cleansing agents in personal care formulas, providing flexibility, reliability, and performance to meet consumer expectations, without compromise.\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"https://www.shell.com/business-customers/chemicals/personal-care.html#speak\"\u003E\u003Cb\u003ESpeak to an expert\u003C/b\u003E\u003C/a\u003E\u003Cb\u003E to explore how Shell NEODOL can support your specific formulation goals.\u003C/b\u003E\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/_jcr_content/root/main/section_744679299/promo_copy_copy.shellimg.png/1759083870977/superior-cleansing-performance.png","alt":"Deliver superior cleansing performance with Shell NEODOL shampoo and body wash surfactants","width":3528,"height":3528}}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care/jcr_content/root/main/section_744679299","model":{"title":"Ensure consistent performance in real-world 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high-performing personal care products with Shell NEODOL® shampoo and body wash surfactants that provide the cleansing power that consumers demand.","links":[{"name":"canonical","value":"https://www.shell.com/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care.html"},{"name":"errorUrl","value":"https://www.shell.com/error.html"},{"name":"hierarchy","value":"en_gb/business-customers/chemicals/resources/formulate-high-performing-cleansing-agents-for-personal-care"},{"name":"homeTitle","value":"Shell Global"},{"name":"homeUrl","value":"https://www.shell.com/"},{"name":"locale","value":"en-GB"},{"name":"title","value":"Formulate high-performing cleansing agents for personal care | Shell 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