{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Demand Market Strategies for Energy-Intensive Industries","links":[{"name":"Demand Market Strategies for Energy-Intensive Industries","value":"https://www.shell.com/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Chemicals","value":"https://www.shell.com/business-customers/chemicals.html"},{"name":"Resources & Insights","value":"https://www.shell.com/business-customers/chemicals/resources.html"},{"name":"Demand Market Strategies for Energy-Intensive Industries","value":"https://www.shell.com/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"Demand Market Strategies for Energy-Intensive Industries","text":"\u003Cp\u003EThe European Union (EU) has an opportunity to achieve deep decarbonisation of its industries by creating demand markets for low-carbon products and stimulating investments in their EU value chains. \u003C/p\u003E\r\n","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/_jcr_content/root/main/section/page_header.shellimg.jpeg/1751400826295/co2-eu.jpeg","alt":"European Union Flags flutter","width":3840,"height":2160}},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003E\u003Cb\u003EThe European Industry can and wants to make cleaner products but currently lacks sufficient customers who are able and willing to pay more for a more sustainable product.\u003C/b\u003E\u003C/p\u003E\r\n\r\n\u003Cp\u003EThe existing carbon policy framework will not be enough to support the transition of EU assets and sustained growth of these strategic sectors. Shell proposes development of a market based mechanism that would bolster the competitiveness of energy-intensive sectors. \u003C/p\u003E\r\n\r\n\u003Cp\u003EWe advocate, together with industry peers and industry associations, for it’s implementation of in upcoming legislative frameworks. Whilst Shell supports bringing this mechanism to market, industry wide problems must be addressed by the industry and society together.\u003C/p\u003E\r\n\r\n\r\n","links":[{"name":"Download \"Demand Market Strategies for Energy-Intensive Industries in Europe\"","value":"https://www.shell.com/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/_jcr_content/root/main/section/text/links/item0.stream/1751401053845/4f97deb5e9cfe0b422133c02b87da24bfae7bfc4/demand-market-strategies-for-energy-intensive-industries-in-europe.pdf"}]}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/main/section/text_1924126973","model":{"title":"If you have an inquiry, please complete the form below."}},{"organism":"WebComponent","color":"brand1","model":{"links":[{"value":"https://www.shell.com/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/_jcr_content/root/main/section/web_component.stream/1775627473035/3e18045ca0c847c4ece92c11c2a2f2a3ed4aa4b8/formstack-form.js"},{"name":"form-id","value":"6235276"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/main/section/web_component"}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/main/section","model":{}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"Home","value":"https://www.shell.com/"},{"name":"Business customers","value":"https://www.shell.com/business-customers.html"},{"name":"Shell Chemicals","value":"https://www.shell.com/business-customers/chemicals.html"},{"name":"Resources & Insights","value":"https://www.shell.com/business-customers/chemicals/resources.html"},{"name":"Demand Market Strategies for Energy-Intensive Industries","value":"https://www.shell.com/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries.html"}]},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.shell.com/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"Demand Market Strategies for Energy-Intensive Industries","links":[{"name":"canonical","value":"https://www.shell.com/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries.html"},{"name":"errorUrl","value":"https://www.shell.com/error.html"},{"name":"hierarchy","value":"en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries"},{"name":"homeTitle","value":"Shell Global"},{"name":"homeUrl","value":"https://www.shell.com/"},{"name":"locale","value":"en-GB"},{"name":"title","value":"Demand Market Strategies for Energy-Intensive Industries | Shell Global"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/demand-market-strategies-for-energy-intensive-industries"},{"name":"externalDisclaimerText","value":"Shell plc Legal Disclaimer\r\n\r\nYou are now leaving the Shell global website.\r\n\r\nThe link you have selected will direct you to a website that is not controlled by Shell plc or any member of the Shell Group. 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