{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Alcohol Ethoxylates for Personal Care and Cleaning Performance","text":"\u003Cp\u003E\u003Cspan lang=\"EN\"\u003EExplore how alcohol ethoxylates and linear alpha olefins support predictable performance in personal care, fabric care and cleaning formulations.\u003C/span\u003E\u003Cspan lang=\"EN\" style=\"font-size: 14.0pt; font-family: "Calibri",sans-serif; mso-fareast-font-family: Calibri;\"\u003E\u003C/span\u003E\u003C/p\u003E\r\n","links":[{"name":"Defining performance in personal care, fabric care, and cleaning with alcohol 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ethoxylates","image":{"src":"https://www.shell.com/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/_jcr_content/root/main/section/page_header.shellimg.png/1783555180617/gloved-hand-spraying-cleaning-solution-onto-a-surface-in-a-sunlit-room.png","alt":"Gloved hand spraying cleaning solution onto a surface in a sunlit room.","width":3837,"height":1680}},"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/page_header"},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/standalone_asset_176","model":{"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/_jcr_content/root/main/section/standalone_asset_176.shellimg.png/1783627980968/scientist-wearing-safety-glasses-and-gloves.png","alt":"Scientist wearing safety glasses and gloves examining a flask containing pink liquid in a laboratory.","width":2664,"height":2160}}},{"organism":"PromoSimple.Text","color":"brand1","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/text_194438915","model":{"title":"Across personal care, fabric care, and hard surface cleaning, performance expectations are rising while formulation complexity increases.","text":"\u003Cp\u003EIn this environment, consistent results depend on ingredients with well-defined structural characteristics.\u003C/p\u003E\r\n\u003Cp\u003EAlcohol ethoxylates play a central role in many of these formulations, serving as foundational surfactant building blocks across applications. Their molecular structure influences how products wet, cleanse, emulsify, and remain stable under different conditions.\u003C/p\u003E\r\n\u003Cp\u003EAs formulations evolve to meet new format demands, changing sourcing strategies, and rising performance expectations, understanding how alcohol ethoxylates behave within a broader ingredient system becomes increasingly important.\u003C/p\u003E\r\n\u003Cp\u003EEvaluating ingredient behaviour at the system level can help reduce reformulation cycles, minimise variability during scale-up, and help maintain performance expectations when adapting products across applications and formats.\u003C/p\u003E\r\n\u003Cp\u003EBy linking molecular structure to performance outcomes, formulators can make more informed decisions throughout the formulation process.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/text_194438915_copy","model":{"title":"Performance building blocks across applications","text":"\u003Cp\u003EFormulation performance is shaped early by the choice of alcohols and intermediates used to create non-ionic surfactants and functional ingredients. Working within established ingredient families can help support more consistent formulation behaviour while allowing grades to be selected for specific application needs.\u003C/p\u003E\r\n\u003Cp\u003EDifferences in carbon chain length, degree of ethoxylation, and molecular structure enable performance to be tailored to skin, fabric, or hard surface requirements while supporting formulation consistency during development and scale-up.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EShell NEODOL® alcohol ethoxylates\u003C/b\u003E are used across personal care, fabric care and hard surface cleaning applications as building blocks for surfactant systems. Their structural characteristics support properties such as emulsification, cleansing, wetting and soil removal in a range of formulation environments.\u003C/p\u003E\r\n\u003Cp\u003EWithin personal care formulations, this perspective also extends to upstream intermediates, such as \u003Cb\u003EShell NEODENE® linear alpha olefins,\u003C/b\u003E used in the creation of downstream chemistries that contribute to foaming and cleansing performance.\u003C/p\u003E\r\n\u003Cp\u003EThis systems-based approach can help formulators adapt formulations while maintaining performance expectations across different product formats and applications.\u003C/p\u003E\r\n","links":[{"name":"Download: Shell Chemicals Solutions for Personal Care (PDF)","value":"https://image.chemical.shell.com/lib/fe2d11737364047e731176/m/1/Shell+Chemicals+Personal+Care+Brochure.pdf","icon":"/content/dam/shell/icons/global/operations/download.svg"}]}},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/standalone_asset_176_224451563","model":{"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/_jcr_content/root/main/section/standalone_asset_176_224451563.shellimg.jpeg/1783627683526/woman-applying-lotion.jpeg","alt":"Woman applying lotion to the back of her hand from a squeeze tube.","width":2574,"height":2160}}},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/standalone_asset_176_1812644957","model":{"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/_jcr_content/root/main/section/standalone_asset_176_1812644957.shellimg.jpeg/1783627654902/hand-holding-a-natural-sponge.jpeg","alt":"Hand holding a natural sponge covered in soap suds against a soft pink background.","width":2553,"height":2160}}},{"organism":"PromoSimple.Text","color":"brand1","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/text_194438915_copy_","model":{"title":"Molecular structure that enables predictable performance","text":"\u003Cp\u003EFor alcohol ethoxylates in particular, these structural characteristics directly influence wetting, emulsification, detergency and stability across formulation environments.\u003C/p\u003E\n\u003Cp\u003EShell NEODOL is produced with a predominantly linear structure and controlled light branching, approximately 80% linear and 20% branched. This structural balance supports predictable wetting and emulsification performance, while helping maintain formulation compatibility and manageable flow behaviour in multi-surfactant systems.\u003C/p\u003E\n\u003Cp\u003EThe light branching can improve compatibility with other ingredients and handling properties, while the essentially linear structure provides comparable performance to commonly used oleo-based alcohols. Together, these attributes support effective emulsification, cleansing, wetting and soil removal across different application environments.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"https://www.shell.com/business-customers/chemicals/resources/rheology-ingredient-choices-in-personal-care-detergent-formulation.html\"\u003E\u003Cb\u003ERheological testing\u003C/b\u003E\u003C/a\u003E demonstrates how these defined molecular characteristics influence flow behaviour under pumping, mixing, and temperature variation — conditions that can expose instability during scale-up.\u003C/p\u003E\n\u003Cp\u003EUnderstanding how ingredient structure influences flow and stability can help reduce unexpected formulation shifts during processing, reformulation, and scale-up.\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/text_173369260","model":{"title":"How predictable ingredient behaviour translates across personal care and cleaning applications","text":"\u003Cp\u003EAlthough end-use requirements differ across personal care, fabric care and hard surface cleaning, the underlying structure-performance relationship of alcohol ethoxylates is governed by the same molecular principles.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/standalone_asset","model":{"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/_jcr_content/root/main/section/standalone_asset.shellimg.jpeg/1783628170182/foaming-soap-dispenser.jpeg","alt":"Close-up of hands pressing a foaming soap dispenser in a bathroom sink.","width":2103,"height":2148}}},{"organism":"Container","children":[{"organism":"PromoSimple.Text","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/simple/text","model":{"text":"\u003Ch3\u003E\u003Cb\u003EPersonal Care\u003C/b\u003E\u003C/h3\u003E\r\n\u003Cp\u003EDefined ingredient behaviour supports tighter control over viscosity targets and texture consistency, particularly when reformulating for new formats or adapting to evolving sensory expectations.\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"https://www.shell.com/business-customers/chemicals/resources/surfactant-ingredient-integrity-with-shell-neodol-and-shell-neodene.html\"\u003EHow Shell Chemicals delivers ingredient integrity\u003C/a\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/simple/text_copy","model":{"text":"\u003Ch3\u003E\u003Cb\u003EFabric Care\u003C/b\u003E\u003C/h3\u003E\r\n\u003Cp\u003EPredictable behaviour under changes in concentration, dilution, and temperature helps reduce the risk of performance variability when moving between liquids, concentrates, and unit-dose formats. Compatibility within broader surfactant systems further supports cleaning efficiency and formulation balance.\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"https://www.shell.com/business-customers/chemicals/resources/meet-evolving-format-demands-with-versatile-laundry-detergent-surfactants.html\"\u003EMeet demand for evolving detergent formats\u003C/a\u003E\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand1-solid","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/simple/text_copy_copy","model":{"text":"\u003Ch3\u003E\u003Cb\u003EHard Surface Cleaning\u003C/b\u003E\u003C/h3\u003E\r\n\u003Cp\u003EReliable wetting, soil removal and stability are essential across different surfaces and environments.\u003C/p\u003E\r\n\u003Cp\u003E\u003Ca href=\"https://www.shell.com/business-customers/chemicals/home-care/shell-neodol--alcohol-ethoxylates.html\"\u003EBuilding blocks for high-performance cleaning\u003C/a\u003E\u003C/p\u003E\r\n"}}],"colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/simple","model":{}},{"organism":"PromoSimple.Text","color":"brand1","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/text_194438915_copy__1553920853","model":{"title":"Ingredient systems that support consistent formulation performance","text":"\u003Cp\u003EAcross categories and applications, performance is influenced by ingredient characteristics that shape how formulations behave during processing and use.\u003C/p\u003E\n\u003Cp\u003E\u003Cb\u003EShell NEODOL®\u003C/b\u003E is a trusted choice because its defined molecular profile supports consistent behaviour in a range of formulation environments. Understanding how ingredient structure relates to performance enables formulators to anticipate the impact of changes in concentration, temperature and processing conditions.\u003C/p\u003E\n\u003Cp\u003EAs performance expectations increase and formulation environments become more complex, teams developing products across multiple applications and formats often need ingredient systems that support consistent performance expectations while reducing unexpected variability during formulation changes.\u003C/p\u003E\n\u003Cp\u003EStreamline your sourcing strategy with a versatile ingredient that can be used across products and industries. Shell NEODOL provides a range of desired performance attributes, such as:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EFoaming power, cleansing properties, and superior emulsification for personal care\u003C/li\u003E\n\u003Cli\u003EWetting action, strong detergency, and good solubility for hard surface cleaners\u003C/li\u003E\n\u003Cli\u003ESoil removal, strong detergency, and outstanding wetting for laundry detergent\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EEvaluating alcohol ethoxylates and related intermediates through this lens allows formulators and technical buyers to make more informed decisions when developing products for diverse applications and use conditions.\u003C/p\u003E\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":6,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/standalone_asset_176_1871047162","model":{"image":{"src":"https://www.shell.com/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/_jcr_content/root/main/section/standalone_asset_176_1871047162.shellimg.png/1783628011975/child-cleaning-a-glass-window.png","alt":"Child cleaning a glass window with a sponge.","width":2139,"height":2160}}},{"organism":"CallToAction","color":"brand2","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/call_to_action","model":{"links":[{"name":" Science of Surfactants","value":"https://cloud.chemical.shell.com/science-of-surfactants","icon":"/content/dam/shell/icons/global/operations/download.svg"},{"name":"Speak to an expert ","value":"https://www.shell.com/business-customers/chemicals/personal-care.html","icon":"/content/dam/shell/icons/global/operations/comment.svg"}]}},{"organism":"PromoSimple.Text","color":"inherited","colstart":4,"colspan":9,"id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/text_1204125234","model":{"text":"\u003Ch3\u003EHow molecular structure translates into formulation performance\u003C/h3\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/text_856672173","model":{"text":"\u003Ctable cellpadding=\"1\" cellspacing=\"0\" border=\"1\"\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Cth scope=\"col\"\u003E\u003Cstrong\u003E Molecular attribute\u003C/strong\u003E\u003C/th\u003E\u003Cth scope=\"col\"\u003E\u003Cstrong\u003EWhat it influences\u003C/strong\u003E\u003C/th\u003E\u003Cth scope=\"col\"\u003E\u003Cstrong\u003EFormulation impact across applications\u003C/strong\u003E\u003C/th\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003ECarbon chain length\u003C/span\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003EHydrophobic-hydrophilic balance and soil interaction\u003C/span\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003EAffects emulsification, cleansing, and wetting performance across personal care, fabric care, and hard surface cleaning formulations\u003C/span\u003E\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003EDegree of ethoxylation\u003C/span\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003ESolubility and cloud point behaviour\u003C/span\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003EInfluences compatibility within surfactant systems and performance under varying concentration and temperature conditions\u003C/span\u003E\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003ELinearity and controlled light branching (80/20)\u003C/span\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003EWetting performance, ingredient compatibility, and handling characteristics\u003C/span\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003ESupports predictable behaviour in multi-surfactant systems and manageable flow during formulation and scale-up\u003C/span\u003E\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003EEthylene oxide distribution and purity\u003C/span\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cspan lang=\"EN\"\u003EStability and 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surfactant performance across applications?","text":"\u003Cp\u003EFor alcohol ethoxylates and other non-ionic surfactants, carbon chain length, degree of ethoxylation, and linearity influence how the molecule behaves under changes in concentration, dilution, and temperature. While end-use requirements vary across personal care, fabric care, and hard surface cleaning, these structural characteristics shape wetting, emulsification, solubility, and system compatibility.\u003C/p\u003E\r\n"}},{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/list/list_item_copy","model":{"title":"Why does the 80/20 linear-to-branched balance matter in multi-surfactant systems?","text":"\u003Cp\u003EA predominantly linear structure supports predictable surface activity, while controlled light branching can improve compatibility and handling characteristics. In complex systems containing anionic, cationic, or amphoteric components, this balance helps maintain consistent behaviour within multi-surfactant formulations.\u003C/p\u003E\r\n"}},{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/list/list_item_copy_273518598","model":{"title":" What formulation risks become more visible during scale-up?","text":"\u003Cp\u003EScale-up introduces mechanical and thermal stresses such as pumping, mixing, and temperature variation. These conditions can alter flow behaviour and reveal instabilities not observed at laboratory scale. Defined molecular characteristics can limit unexpected variability during manufacturing and processing.\u003C/p\u003E\r\n"}},{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/list/list_item_copy_1387779325","model":{"title":"How does predictable non-ionic surfactant behaviour support format flexibility?","text":"\u003Cp\u003EWhen non-ionic surfactant performance remains consistent under shifts in concentration and dilution, formulators can move more confidently between liquid, concentrated, and unit-dose formats. Predictability helps reduce performance variability when adapting systems for new product formats.\u003C/p\u003E\r\n"}},{"organism":"AccordionItem","color":"inherited","id":"/content/shell/corporate/global/en_gb/business-customers/chemicals/resources/alcohol-ethoxylates-for-personal-care-and-cleaning-performance/jcr_content/root/main/section/list/list_item_copy_2036128541","model":{"title":"How can ingredient consistency help reduce reformulation complexity?","text":"\u003Cp\u003EIngredients with well-defined structural characteristics can help formulators maintain more predictable performance when adapting products across formats, concentrations, or application requirements. 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