Take advantage of our tailored Aviation Centre of Excellence (ACE) programme for airports and fixed-based operators (FBOs). Your needs are at the heart of our offer.

We appreciate that you need

Safe and effective operations:

  • that meet customers’ refuelling-service, time and safety expectations
  • with flexible training programmes
  • that comply with industry standards
  • with expert access to help with technical, quality and safety issues.

 

Marketing support for growth, which can help to:

  • offer cost-effective fuel
  • differentiate your airport
  • promote your airport
  • increase market share

 

Security of supply, which means

  • never running out of fuel
  • long-term availability of jet fuel and avgas
  • no disruptions caused by product quality issues

 

Modern, up-to-date equipment with:

  • maintenance support that allows you to focus on your core business
  • investment that avoids capital expenditure

 

A partner that is easy to do business with; one that

  • understands your local market conditions
  • speaks your language
  • provides a revenue stream that covers costs
  • gives you access to AeroShell lubricants and Shell Water Detectors.

Video: Hear what our customer says

Title: Fuel your airport with ACE

Duration: 4:30 minute

Description:

Shell’s ACE (Aviation Center of Excellence) is developing business relationships with Lille Airport in France and Saarbrucken Airport in Germany.

People and Progress: Fuel your airport with ACE Film Transcript


[Background music plays]

[Animated graphics]

Small red airplanes circling a yellow Earth globe

[Text displays]

Fuel your airport with ACE

A Shell Aviation Programme


Interview with Janine Erhard

[Janine Erhard]

Janine Erhard

Fuels Marketing

Shell Aviation

[Janine]

ACE stands for Aviation Centre of Excellence, it’s a tailored programme to the individual needs of our airport businesses, particularly the small and medium size ones.

[Video footage]

Time lapse footage of the sun rising over the tarmac at Saarbrucken airport

Time lapse footage of activity around an aircraft on the tarmac at an airport


Interview with Joel Da Silva

[Joel Da Silva]

Joel Da Silva

Account Manager

Shell Aviation, France

[Joel]

We want to be where our customer airlines needs us. Our aim is really to take that airport to the next level.

[Video footage]

Jean-Christophe and Joel seated, talking
Shell tanker drives along the tarmac at an airport


Interview with Bernhard Streuer

[Bernhard Streuer]

Bernhard Streuer

Sales Manager

Shell Aviation, Dach

[Bernhard]

Our support is crucial for safe, efficient and more effective operations to their customers.

[Video footage]

Bernhard in a meeting with Thomas Schuck

Aircraft being refueled by a Shell tanker

[Janine]

We are so excited to announce that Lille and Saarbrucken join our network this year, and the ACE programme.

[Video footage]

External shot of Aeroport De Lille

External shot of Saarbrucken airport, time lapse.

[Video footage]

External shot of Aeroport De Lille

[Title displays]

Lille Airport

France

[Jean-Christophe]

Lille Airport is located in northern France, operating here between 14 to 15 airlines.

[Video footage]

External shot of Saarbrucken Airport

[Title displays]

Saarbrucken Airport

Germany

[Thomas]

Saarbrucken is located in the very southwest of Germany, bordering Luxembourg and France.

[Video footage]

Split screen:

Images of the city of Saarbrucken and its airport, passengers, planes and facilities


Interview with Jean-Christophe Minot

[Jean-Christophe Minot]

Jean-Christophe Minot

CEO, Lille Airport

[Jean-Christophe]

The very important thing that we pay attention at Lille Airport, this is punctuality. This is services.

[Video footage]

Various views of tarmac activity around an airplane.

[Jean-Christophe]

We want to grow and get more airline, more passengers. I believe that Shell is going to help us to do that too.

[Video footage]

Various views of tarmac activity around an airplane.

 

Interview with Thomas Schuck

[Thomas Schuck]

Thomas Schuck

CEO, Saarbrucken Airport

[Thomas]

With the new EU regulations we have to bring the costs down and ensure good service to all our customers.

[Video footage]

Various views of airplanes on the tarmac, and taking off

[Janine]

At the heart of the ACE programme are five key priorities that airports told us are important to them. Safe and effective operations, managing and supplying assets, supply security, marketing support for growth, and finally, being a trusted partner that is easy to do business with.

[Animated graphics]

Small red airplanes circling a yellow Earth globe

[Text displays]

  • Safe And Effective Operations
  • Managing And Supplying Assets
  • Supply Security
  • Marketing Support For Growth
  • Being A Trusted Partner

[Animated graphics]

Small red airplanes underline each bullet point as it is read out

[Thomas]

Shell is willing to discuss with us, on a high level, which is unusual in the relationship between a very small airport in Germany and a big international corporation.

[Video footage]

Thomas and Bernhard shake hands

Thomas and Bernhard talking and laughing together

[Bernhard]

We identified that they need to reduce costs, and therefore we came up with a new business model.

[Video footage]

Thomas and Bernhard seated, talking

[Bernhard]

The moving of the refuelling service in-house helps them to be more efficient.

[Video footage]

Shell tanker drives along the tarmac at an airport

[Thomas]

With the new business model helps us to employ our people better.

[Text displays]

Safe & Effective Operations

[Thomas]

Through the Shell training, we were able to increase our revenues and to deliver safe and secure operations.

[Video footage]

Training session in progress

[Jean-Christophe]

When we had all our discussions with Shell, we have discovered that we have the same common goal: the customer.

[Video footage]

Jean-Christophe and Joel shake hands
Jean-Christophe and Joel seated, talking

[Jean-Christophe]

The most important part in the ACE programme is this investment on the land side discharge facility.

[Video footage]

Computer screen showing aerial view of Lille Airport, with a hand gesturing

[Text displays]

Managing & Supplying Assets

[Jean-Christophe]

It’s a really big progress for us.

[Video footage]

Jean-Christophe and Joel seated, talking

[Joel]

The discharge area will help facilitate the supply chain and also bring more security inside the airport area. Our commitment to the airport is to help them achieving their grow strategy.

[Video footage]

Pan across airport tarmac with airplanes and a Shell tanker
Lille Airport terminal from a distance

[Jean-Christophe]

We have a real cooperation and partnership on the way, and we have regular contact, and the teams are working very closely, all together.

[Video footage]

Jean-Christophe and Joel seated, talking

[Text displays]

Being A Trusted Partner

[Video footage]

Two airport staff talk in front of a Shell tanker

[Janine]

We constantly tried to expand our network.

[Video footage]

Pan across an airplane waiting on the tarmac

[Janine]

We have committed to the GA business, and this is where we want to grow.

[Video footage]

Shell tanker drives along the tarmac at an airport

A line of passengers walk into Saarbrucken Airport terminal

View of the Saarbrucken Airport terminal from across the runways with a stationary airplane

[Thomas]

We have a partner who really fits into our full service concept.

[Video footage]

Thomas and Bernhard stand and talk

[Thomas]

Without Shell we would never be able to have any media presence. It brings Saarbrucken as a location on the map, and what brings is on the map brings us potential customers.

[Video footage]

Thomas and Bernhard seated, viewing Shell marketing documentation

[Text displays]

Marketing support for growth

[Video footage]

Two airplanes on a runway, one landing

[Janine]

ACE is going to help us, and these airport businesses, to reach new customers, grow, and meet their customer needs.

[Video footage]

Various views of tarmac activity around an airplane.

[Thomas]

Together with Shell we will have a secure and efficient supply for our customers, a good chance to reach our financial goals, and to improve and increase the airport in the public.

[Text displays]

Supply Support

[Video footage]

Various views of tarmac activity around an airplane.

Training session in progress, Shell Aviation safety vests and caps on the table
View of the Saarbrucken Airport terminal from across the runways with a airplane in motion

[Bernhard]

In very few weeks we established a good partnership on all levels. I'm sure this new model and service will help them in servicing their customers much better.

[Video footage]

Aeroplane takes off

[Joel]

Since we’ve launched the ACE programme, Lille is the first French airport to have joined, and we are really, really excited to be part of their growth.

[Video footage]

Various views of tarmac activity around an airplane.

[Jean-Christophe]

I feel very good with Shell, because I think they are matching exactly what they say.

[Video footage]

Aeroplane takes off

[Jean-Christophe]

Well, it’s a full package.

[Video footage]

Aeroplane flies into the sky

[Text displays]

Shell Aviation

[Text displays]

Shell logo.

© Shell International Limited 2015

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