Did you know Shell commissioned famous artists for its posters and guides?
Back in the 1920s and 30s, we bucked the trend for using illustrators in advertising and marketing – we commissioned artists instead.
And some of the people we worked with went on to become leading lights in the British art scene.
At the time, our advertising was run by Jack Beddington. He commissioned artists including John Armstrong, Ben Nicholson, Edward Ardizzone, Duncan Grant, Paul Nash, Graham Sutherland and Vanessa Bell.
Our Shell County Guides were a much-loved series produced from 1934 to 1984. They were published to promote motoring as a leisure activity and, by association, the great British countryside.
Overseen by leading cultural figures like poet laureate John Betjeman and artist John Piper, they combined literature, history, art and design to share the pleasure of using the motor car to discover the country.