Over a century ago, Shell’s iconic logo started life as a mussel shell – discover how the brand has changed over the years.
Tracing Shell’s history takes you on a journey from London to Asia, from the birth of the motor car to the development of sustainable fuels. It is a history of exploration, innovation and a pioneering spirit that still guides Shell to this day.
A new import-export organisation was set up - The Shell Transport & Trading company.
Shell’s first scallop shell logo – known as the Pecten – is introduced
Shell fuel the first trans-Atlantic flight, piloted by Alcock & Brown
Shell commissions artists to create stand-out marketing campaigns
The first consignment of Liquefied Natural Gas is delivered by sea
Shell tows the 472m Troll platform to its site in the North Sea.
Ferrari wins its 10th F1 Constructor’s championship in partnership with Shell
Shell creates its ‘sonic logo’ – The Sound of Shell
more about our heritage
You can find some of the most precious heritage items at our Heritage Art Collection at the National Motor Museum in Beaulieu. View some now at Shell Heritage Art Collection page.
Our series of short films looks at the history of our brand and how our company helped shape the worlds of transport, motorsport, energy and aviation. Watch now.
From developing new fuels to finding new ways to transport them, we have a history of breaking new ground. See some of our major innovation milestones.
More aspects of our heritage
Shell was there alongside the earliest motorsport pioneers, helping to fuel their dreams of turning a new mode of transport into an exciting way to compete. And Shell is still involved today, partnering with race teams at tracks around the world – from Formula 1 to MotoGP to Nascar.
Shell has been powering aviation from its earliest beginnings…here are just a few of the milestones the company has been a part of along the way.
Our history is a treasure trove of fascinating facts - featuring everything from world firsts to great artists. We’ve gathered a few of our favourites here to give you a different perspective on who we are and where we’ve come from.