Brand history

Over a century ago, Shell’s iconic logo started life as a mussel shell – discover how the brand has changed over the years.

Company history

Go back to 1833 to see where it all started and how Shell has evolved to become one of the world’s leading energy companies.

1897

1897

A new import-export organisation was set up - The Shell Transport & Trading company.

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1904

1904

Shell’s first scallop shell logo – known as the Pecten – is introduced

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1919

1919

Shell fuel the first trans-Atlantic flight, piloted by Alcock & Brown

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1930

1930

Shell commissions artists to create stand-out marketing campaigns

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1964

1964

The first consignment of Liquefied Natural Gas is delivered by sea

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1995

1995

Shell tows the 472m Troll platform to its site in the North Sea.

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2008

2008

Ferrari wins its 10th F1 Constructor’s championship in partnership with Shell

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2016

2016

Shell creates its ‘sonic logo’ – The Sound of Shell

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more about our heritage

Immerse yourself in Shell’s story

You can find some of the most precious heritage items at our Heritage Art Collection at the National Motor Museum in Beaulieu. View some now at Shell Heritage Art Collection page.

Our past on film

Our series of short films looks at the history of our brand and how our company helped shape the worlds of transport, motorsport, energy and aviation. Watch now.

A past and present of innovation

From developing new fuels to finding new ways to transport them, we have a history of breaking new ground. See some of our major innovation milestones.

  

Preserving Shell's Heritage

Find out about the museums in the UK where you can visit to learn more about Shell’s brand heritage.

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