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Shell restyles its Ultra City
As pioneering experts, Shell was at the forefront of the motorway site concept and was the first oil company to introduce a motorway site to the South African public back in the 1980s.
The motivation for the motorway site concept was to provide customers with a convenient quality refuelling experience, and services whilst they travelled along major national routes.
Fundamental to the upgrade is the provision of a safe and comfortable environment for travellers whether on a business or personal journey.
“Shell carried out significant research to understand customer needs, studying global and local trends and investing in innovative design standards. As a
Farista further emphasized that Ultra Cities are Shell’s flagship service stations with 30 official motorway locations situated
Ultra Cities were originally designed to service families during their holiday travel, professional drivers, customers along their business trips and to provide an offer to commercial road transport customers.
The strategic upgrade of the Ultra City Network will be implemented in a phased approach which is anticipated to take place over a period of approximately 5 years.
For more information and/or questions, please contact:
+2783 629 0447
Debbie Foley – Shell Retail Marketing Manager
+27 72 644 4455