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Press Releases 2010

Shell brings World Record Holders for Fuel Economy to South Africa

The world’s most fuel-efficient couple – John and Helen Taylor – teamed up with local celebrities for the Shell Road to Fuel Economy campaign


The world’s most fuel-efficient couple – John and Helen Taylor – teamed up with local celebrities for the Shell Road to Fuel Economy campaign in a bid to help South African motorists save up to 10% on fuel when driving.

The Taylor’s, who hold the Guinness World Record for the most fuel-efficient circumnavigation of the globe ever undertaken in a standard car, will accompany local stars Rebecca Malope, Chomee, Tshidi, Nthando and Arthur Mafokate in a cross-country drive challenge.

John and Helen gave advice on fuel-efficient driving as the celebrities manoeuvred sponsored Hyundai i20 cars between Johannesburg, Durban, Colesburg and Cape Town during the first two weeks of February 2010.

The Taylor’s set the Guinness World Record in 2006 in a car running on Shell’s Fuel Economy Formula.  The Australian couple traveled 29,717 kilometres on just 24 tanks of fuel, covering 25 countries on 4 continents, averaging 4.5 L/100 km’s on this epic drive.

“The Taylor’s circumnavigation of the globe provided Shell with the perfect platform to subject our laboratory research to the ultimate road test,” said Klaas Mantel, Shell South Africa’s General Manager: Retail.

“Through the Shell Road to Fuel Economy campaign we want to help South African motorists save money by adopting fuel-efficient driving practices and switching to Shell’s proven fuel economy fuels – Unleaded Extra and Diesel Extra,” said Mantel.

Background Information:

John and Helen Taylor live in Singapore and have established no less than 82 world driving records — including 36 for fuel economy — since 1982.  This included a 3800-kilometre trip around South Africa in 2006 while driving a 2.0l Volkswagen Golf. During this trip they averaged 4.3l/100km.  The couple’s most recent exploits involved driving a Peugeot 308 HDi on a 6000 kilometre route around Britain’s coast in 175 hours, averaging 2.22l /100km using Shell Diesel Extra. This equated to over 2 400 kilometres on a tank.