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<title>Shell World Online</title>
<link>http://www.shell.com/swonline</link>
<description>Shell World magazine: offering new insights into people, energy and the environment</description>
<language>en-gb</language>
<lastBuildDate>Tue, 02 Jun 2009 10:41:00 GMT</lastBuildDate>
<copyright>Copyright (c) Shell International</copyright>
<ttl>15</ttl>
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<title>Organic farmers reap rewards</title>
<link>http://www.shell.com/home/content/responsible_energy/shell_world_stories/2009/organic_farmers/</link>
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<pubDate>Wed, 27 May 2009 08:42:00 GMT</pubDate>
<description>Elenita and Clifford Timbancaya live on one of the 7,107 tropical islands that make up the Philippines. Like many Filipinos the couple earn a living from agriculture; unlike most they farm organically, with the help of a Shell training programme.</description>
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<title>Tackling the business of human rights</title>
<link>http://www.shell.com/home/content/responsible_energy/shell_world_stories/2009/john_ruggie/</link>
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<pubDate>Tue, 28 Apr 2009 08:16:00 GMT</pubDate>
<description>John Ruggie is Special Representative of the UN Secretary-General on the issue of business and human rights, and Professor of International Affairs at Harvard University. He was previously Senior Advisor for Strategic Planning to the UN Secretary-General. In this interview, Ruggie (pictured below) talks about how companies should approach human rights.</description>
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<title>Making every drop of fuel count</title>
<link>http://www.shell.com/home/content/responsible_energy/shell_world_stories/2009/eco_marathon/</link>
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<pubDate>Thu, 23 Apr 2009 13:58:00 GMT</pubDate>
<description>The Shell Eco-marathon challenges students to build the most fuel-efficient vehicle possible. They use anything from wood and fibreglass to hemp fibres – and lots of ingenuity. Some cars run on diesel or petrol, others on alternative sources such as biofuels and solar power. Entrants must meet safety rules, but otherwise they are limited only by their imagination.</description>
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<title>Supersized tankers fuel farms and mines</title>
<link>http://www.shell.com/home/content/aboutshell/swol/2009/australian_triples/</link>
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<pubDate>Mon, 06 Apr 2009 14:03:00 GMT</pubDate>
<description>In remote areas of northern Australia, mining and farming communities could not survive without regular deliveries of transport fuel. Vast distances and tough conditions mean vehicles delivering fuel must be exceptionally robust. Shell uses tankers three times the normal size.</description>
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<title>Under pressure in the North Sea</title>
<link>http://www.shell.com/home/content/aboutshell/swol/2009/under_pressure/</link>
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<pubDate>Fri, 06 Mar 2009 10:34:00 GMT</pubDate>
<description>Deep-sea divers are vital for the maintenance of offshore oil and gas platforms. They spend 28 days in a small pressurised chamber, emerging only to work on the murky seabed. For Jimmy Duell, of underwater engineering firm Subsea 7, it's a way of life.</description>
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<title>Digging deeper into old rock</title>
<link>http://www.shell.com/home/content/innovation/about_us/news_publications/shell_world_stories/2009/history_of_rock/</link>
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<pubDate>Fri, 20 Feb 2009 09:28:00 GMT</pubDate>
<description>Earth is believed to be about 4.6 billion years old. That's a lot of history to drill through in the search for oil and gas. Bruce Levell, Shell Chief Scientist for Geology (pictured below right), reveals some of the secrets we can learn from old rock.</description>
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<title>Young hesitant to act on climate change</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_oct2008/citizen2050_12092008.html</link>
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<pubDate>Fri, 12 Sep 2008 08:00:00 GMT</pubDate>
<description>Young people are worried about the effects of climate change but are hesitant to take action.  In fact they want to have it all, from wealth to renewable energy, says an international survey.</description>
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<title>Going underground with greenhouse gas</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_oct2008/ccs_15082008.html</link>
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<pubDate>Thu, 14 Aug 2008 08:00:00 GMT</pubDate>
<description>Using technology to capture and store the greenhouse gas carbon dioxide underground offers huge potential to tackle climate change but there’s a long way to go before it makes much impact on emissions.</description>
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<title>A little fuel goes a long way</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_oct2008/eco_marathon_01082008.html</link>
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<pubDate>Fri, 01 Aug 2008 08:00:00 GMT</pubDate>
<description>It's probably the wackiest race in the world, but it has a serious message. Whether the cars are built from balsawood or bamboo or powered by breadcrumbs, hydrogen or solar energy, the aim of the Shell Eco-marathon is the same: to go as far as you can on the least amount of fuel.</description>
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<title>Crackdown on energy use pays off</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_oct2008/energy_efficiency_18072008.html</link>
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<pubDate>Fri, 18 Jul 2008 08:00:00 GMT</pubDate>
<description>High prices are driving companies to look more closely than ever at their use of energy. They are installing new technologies and re-examining processes to cut consumption. In time energy efficiency pays off, they find.</description>
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<title>Ramping up the fight against AIDS</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_oct2008/hiv_aids_04072008.html</link>
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<pubDate>Fri, 04 Jul 2008 08:00:00 GMT</pubDate>
<description>With more than 33 million people already infected, the growing impact of HIV/AIDS threatens to cripple some economies in the coming decades. Now major companies around the world are stepping up their efforts to combat the virus, often using imaginative tactics to overcome cultural barriers.</description>
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<title>Developments to watch</title>
<link>http://www.shell.com/home/content/aboutshell/swol/apr_june_2008/developments_to_watch_06062008.html</link>
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<pubDate>Fri, 06 Jun 2008 08:00:00 GMT</pubDate>
<description>Promising new technologies to harness wave energy, turn plants into a petrol-like fuel and help birds on their long migrations are among developments to watch in the energy industry.</description>
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<title>Is a scramble for energy inevitable?</title>
<link>http://www.shell.com/home/content/aboutshell/swol/apr_june_2008/scenarios_qa_23052008.html</link>
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<pubDate>Fri, 23 May 2008 07:00:00 GMT</pubDate>
<description>Shell's energy scenarios describe how the energy future might unfold, helping society plan for tomorrow...</description>
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<title>The elusive goal to stop flares</title>
<link>http://www.shell.com/home/content/aboutshell/swol/apr_june_2008/flaring_25042008.html</link>
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<pubDate>Mon, 05 May 2008 07:00:00 GMT</pubDate>
<description>Progress to curb the flaring of natural gas at oil wells has been slow but there are signs that efforts may pay off in the years ahead.</description>
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<title>Preserving Van Gogh's magic</title>
<link>http://www.shell.com/home/content/aboutshell/swol/apr_june_2008/van_gogh_11042008.html</link>
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<pubDate>Fri, 11 Apr 2008 07:00:00 GMT</pubDate>
<description>Tiny paint samples provide clues to Impressionist master Vincent van Gogh's technique and help experts preserve his paintings for future generations.</description>
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<title>China: on the road to greener growth?</title>
<link>http://www.shell.com/home/content/aboutshell/swol/jan_mar_2008/q_a_china_25032008.html</link>
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<pubDate>Fri, 28 Mar 2008 07:00:00 GMT</pubDate>
<description>China must balance rapid growth with the environment, says Jia Feng, Deputy Director of the Center for Environmental Education &amp; Communications at China’s Ministry of Environmental Protection.</description>
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<title>Turning down the wick on kerosene</title>
<link>http://www.shell.com/home/content/aboutshell/swol/jan_mar_2008/kerosene_14032008.html</link>
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<pubDate>Fri, 14 Mar 2008 07:00:00 GMT</pubDate>
<description>Kerosene is still a vital fuel for cooking and lighting for people in the developing world. With global prosperity increasing, though, they are likely to switch to more modern forms of energy in the years to come.</description>
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<title>Good chemistry: Carl Mesters’ life of fast reactions</title>
<link>http://www.shell.com/home/content/aboutshell/swol/jan_mar_2008/carl_mesters_29022008.html</link>
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<pubDate>Fri, 29 Feb 2008 07:00:00 GMT</pubDate>
<description>Carl Mesters has devoted his career to developing catalysts, tiny objects which speed up chemical reactions in the making of countless everyday items. They can also help tackle some tough environmental challenges.</description>
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<title>Harvesting energy from algae</title>
<link>http://www.shell.com/home/content/aboutshell/swol/jan_mar_2008/algae_13022008.html</link>
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<pubDate>Fri, 15 Feb 2008 07:00:00 GMT</pubDate>
<description>Algae could produce up to 15 times more vegetable oil per hectare than crops commonly used for biofuel. Can it be produced commercially on a large scale?</description>
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<title>Fresh air for the world’s poorest homes</title>
<link>http://www.shell.com/home/content/aboutshell/swol/jan_mar_2008/breathing_01022008.html</link>
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<pubDate>Fri, 01 Feb 2008 07:00:00 GMT</pubDate>
<description>A successful programme to bring clean-burning stoves to India is going global and aims to counter the lethal effects of smoky cook fires in the developing world.</description>
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<title>Straight talk on energy’s hard choices</title>
<link>http://www.shell.com/home/content/aboutshell/swol/jan_mar_2008/q_a_jeroen_vanderveer_18012008.html</link>
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<pubDate>Fri, 18 Jan 2008 07:00:00 GMT</pubDate>
<description>Chief Executive Jeroen van der Veer thinks the shift to renewable energy will take time and that oil and gas projects increasingly require more technology and more capital.</description>
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<title>Balancing the Arctic’s energy and environment</title>
<link>http://www.shell.com/home/content/aboutshell/swol/jan_mar_2008/arctic_04012008.html</link>
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<pubDate>Fri, 04 Jan 2008 07:00:00 GMT</pubDate>
<description>As nations hungry for new sources of oil and gas look to the Arctic to help fill their needs, they must balance the desire for energy with the desire to protect the environment.</description>
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<title>Harnessing the energy of a Viking long ship</title>
<link>http://www.shell.com/home/content/aboutshell/swol/oct_dec_2007/ormen_lange_14122007.html</link>
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<pubDate>Fri, 14 Dec 2007 07:00:00 GMT</pubDate>
<description>It took a series of technological triumphs to overcome the special challenges Ormen Lange posed – a success that provides valuable lessons for other frontier developments.</description>
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<title>Squeezing more oil from existing fields</title>
<link>http://www.shell.com/home/content/aboutshell/swol/oct_dec_2007/eor_oman_30112007.html</link>
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<pubDate>Fri, 30 Nov 2007 07:00:00 GMT</pubDate>
<description>With global energy demand soaring, oil companies are working to squeeze extra barrels from ageing oilfields.</description>
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<title>Mustering the energy to tackle climate change</title>
<link>http://www.shell.com/home/content/aboutshell/swol/oct_dec_2007/q_a_bert_metz_swol_16112007.html</link>
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<pubDate>Fri, 16 Nov 2007 07:00:00 GMT</pubDate>
<description>Bert Metz of the Intergovernmental Panel on Climate Change believes the technologies needed to reduce greenhouse gas emissions are already available.</description>
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<title>An inventive mind: Harold Vinegar's mission to unlock new energy resources</title>
<link>http://www.shell.com/home/content/aboutshell/swol/oct_dec_2007/harold_vinegar_29102007.html</link>
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<pubDate>Wed, 31 Oct 2007 07:00:00 GMT</pubDate>
<description>Harold Vinegar has spent his life pursuing a dream – to unlock unconventional resources like oil shale and tar sands.</description>
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<title>Lending a hand to African businesses</title>
<link>http://www.shell.com/home/content/aboutshell/swol/oct_dec_2007/aspire_12102007.html</link>
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<pubDate>Fri, 12 Oct 2007 07:00:00 GMT</pubDate>
<description>A small Kenyan feed maker's experience shows how a new approach to supporting small businesses in Africa can contribute to development and help create desperately needed jobs.</description>
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<title>On the road to cleaner diesel</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_sept_2007/gtl_27092007.html</link>
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<pubDate>Fri, 28 Sep 2007 07:00:00 GMT</pubDate>
<description>Gas-to-liquids fuel can ease local pollution, offers greater energy security - and has even helped steal the show at a world famous motor race.</description>
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<title>Tireless workers of the deep sea</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_sept_2007/robots_20092007.html</link>
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<pubDate>Fri, 21 Sep 2007 07:00:00 GMT</pubDate>
<description>Deep below the sea where the crushing pressure is too much for a human diver to bear, unmanned submarines take over.</description>
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<title>Nurturing creativity: putting passions to work</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_sept_2007/q_a_gary_hamel_swol_13092007.html</link>
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<pubDate>Fri, 14 Sep 2007 07:00:00 GMT</pubDate>
<description>The ability to bring creativity into the workplace will distinguish successful companies from the rest, says a Silicon Valley innovation expert.</description>
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<title>Delving deeper: unlocking offshore energy</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_sept_2007/deepwater_07092007.html</link>
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<pubDate>Fri, 07 Sep 2007 07:00:00 GMT</pubDate>
<description>Technology is enabling oil companies to unlock previously unreachable deep-water oil and gas deposits from the Gulf of Mexico to West Africa.</description>
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<title>King Coal comes clean</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_sept_2007/coalgasification_31082007.html</link>
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<pubDate>Fri, 31 Aug 2007 07:00:00 GMT</pubDate>
<description>Coal is the most abundant, cheapest fossil fuel, but also the dirtiest. Now coal is cleaning up its act …</description>
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<title>A nice ride for refineries - but will it last?</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_sept_2007/rob_routs_24082007.html</link>
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<pubDate>Fri, 24 Aug 2007 07:00:00 GMT</pubDate>
<description>Recent years have seen the highest margins in refining for decades, but those margins are bound to come down. Large and complex refineries will have the best shot at weathering the industry's next downturn, says Rob Routs, Shell Executive Director Oil Products and Chemicals.</description>
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<title>The future of fuel retailing in India</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_sept_2007/retail_india_17082007.html</link>
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<pubDate>Fri, 17 Aug 2007 07:00:00 GMT</pubDate>
<description>Private players are keen to capitalize on the growing fuel needs of India’s emerging middle class, but face many challenges.</description>
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<title>Sharpening Shell’s safety culture</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_sept_2007/safety_culture.html</link>
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<pubDate>Fri, 10 Aug 2007 07:00:00 GMT</pubDate>
<description>There are many examples of successful safety programmes in Shell but overall its safety record doesn’t measure up to other major oil and gas companies. Each fatality is one too many, so Shell is launching new initiatives to build a stronger safety culture. </description>
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<title>Good connection: Jorma Ollila dials into energy</title>
<link>http://www.shell.com/home/content/aboutshell/swol/july_sept_2007/q_a_jorma_ollila_03082007.html</link>
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<pubDate>Fri, 03 Aug 2007 07:00:00 GMT</pubDate>
<description>Jorma Ollila became Shell’s Chairman in 2006 after a career at Nokia where he oversaw a period of change and growth. He expects to draw on his experience leveraging technology and capitalising on a strong brand in his new role. </description>
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