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My Miles Matter Rewards Loyal Shell ROTELLA Users

New Loyalty Program Rewards Drivers and Equipment Operators for Purchases of Select Shell Rotella Products

Shell Lubricants has launched a loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella® products. The My Miles Matter loyalty program allows members to earn reward miles by purchasing select Shell Rotella® products and services.  Those miles can then be redeemed for a variety of rewards, including gift cards to popular restaurants and retailers, as well as a wide selection of merchandise geared towards truckers and their interests.

In addition, My Miles Matter members will have access to exclusive online content and offers, along with the opportunity to participate in members-only events at key industry tradeshows throughout the year.

“We know that trucks and equipment are vital to the livelihood of many people, which is why for over 40 years Shell Rotella® has delivered products that help keep trucks on the road and equipment operating,” said Chris Guerrero, Shell Rotella® global brand manager. “We want to continue the tradition of being a best-in-class brand by treating our customers to My Miles Matter, a loyalty program that rewards people for choosing the Shell Rotella® brand to protect their trucks and equipment.”

The My Miles Matter program offers reward miles for purchases of specially marked bottles of Shell Rotella® T Triple Protection®, Shell Rotella® T5 synthetic blend or Shell Rotella® T6 full synthetic engine oil, or purchases of full-service oil changes using Shell Rotella® T Triple Protection®, Shell Rotella® T5 synthetic blend or Shell Rotella® T6 full synthetic engine oil at participating locations.

To receive reward miles, members can go to www.MyMilesMatter.com to register and enter the 12-digit reward code (“Reward Code”) under the cap of specially marked bottles of Shell Rotella®, or the Reward Code included on the sales receipt from the purchase of a Shell Rotella® oil change at a participating location. Reward miles can then be redeemed for great rewards from well-known retailers, restaurants, online outlets, as well as Shell Gift Cards and Shell branded items. 

Shell Rotella® protects against wear, helps keep engines clean, helps protect against corrosion from acids and more.  The engine oils are backed by the Shell Rotella® Lubrication Limited Warranty program, which allows drivers to feel confident knowing they have the protection of Shell Rotella®, the #1 most preferred and used brand of heavy duty diesel engine oil in the U.S. 

Launch Celebrations:

In celebration of the launch of My Miles Matter, those registering on or before February 29, 2012 will receive double miles for the first Shell Rotella® My Miles Matter Reward Code entered.

Between March 1 and April 30, all members can register to have a chance to win $25,000 in diesel fuel.*  Everyone who registers during this time period will also get 250 miles automatically credited to their account. Secondary prizes include one hundred $25 Shell Gift Cards.

*NO PURCHASE NECESSARY. Program membership (free) is required for entry. Must be a US legal resident, 18 or older.  Void in New Jersey and Virginia and where prohibited.  $25,000 diesel fuel prize awarded in the form of Shell Gift Cards. Sweepstakes begins 3/1/12 and ends 4/30/12. See www.MyMilesMatter.com for complete Official Rules. 

In addition, every qualifying Shell Rotella® My Miles Matter Reward Code entered from participating products and services of Shell Rotella® T Triple Protection®, Shell Rotella® T5 synthetic blend or Shell Rotella® T6 full synthetic oil gives members a chance to win one free case (containing 3, 1-gallon jugs) of Shell Rotella® T6. One winner per week will be drawn through September 30, 2012. Members must log in to www.MyMilesMatter.com to see the Official Rules and enter the sweepstakes.*

*No purchase necessary via mail-in entry. 

For complete terms and conditions and further information about My Miles Matter visit www.MyMilesMatter.com and for information about Shell Rotella® heavy duty engine oils visit www.Rotella.com


About Shell Lubricants

The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume.a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

aKline & Company, “Global Lubricants Industry 2010: Market Analysis and Assessment.”


Blair Hefty                 Shell Lubricants

Coyne PR                 Shell Media Line

bhefty@coynepr.com              +1 (713) 241-4544              

+1 (973) 588-2000              

Notes to Editors

Cautionary Note:

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them.

These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence.

The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”.

The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 34% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements.

Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘intend’’, ‘‘may’’, ‘‘plan’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘probably’’, ‘‘project’’, ‘‘will’’, ‘‘seek’’, ‘‘target’’, ‘‘risks’’, ‘‘goals’’, ‘‘should’’ and similar terms and phrases.

There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates;

(f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions;

(j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions.

All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2008 (available at www.shell.com/investor and www.sec.gov). 

These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, February 9, 2012. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions.  We use certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC. 

U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.