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Kuwait Shell and Kuwait Oil Company launched‘Seat Belts Save Lives’ campaign in Kuwait

Kuwait Shell, in partnership with Kuwait Oil Company (KOC), hosted a new road safety campaign entitled ‘Seat Belts Save Lives,’ which seeks to improve driving habits, encourage and educate the public in the use of seat belts and child restraints.
Kuwait Shell and Kuwait Oil Company launched‘Seat Belts Save Lives’ campaign

The campaign, was held in Souk Shark from 26th May until 27th May, where it showcased the importance of seat belts and how they can help to save an adult or child from serious injury or death if they are in a car accident.

The campaign featured a Seatbelt Convincer workshop in which members of the public experienced what it is like to ‘crash’ at speeds of up to 12 miles an hour.

Kuwait Shell’s Chairman, Ahmed Mouti said: “People have many excuses for not wearing seat belts while driving, Shell Kuwait and KOC have taken the initiative in this campaign to demonstrate the value of seat belts and how they can actually save lives in case of a car accident.

Our priority is to benefit the community we live in and this campaign  successfully demonstrated the importance of wearing a seatbelt.”

The ‘Seat Belts Save Lives’ campaign is part of Kuwait Shell’s ongoing regional ‘Road Safety’ initiative which began in 2008. Research has shown that one of the best ways to stay safe during a car accident is by wearing a seat belt.

Kuwait Shell and Kuwait Oil Company launched‘Seat Belts Save Lives’ campaign

Mr Saeed Al-Shaheen KOC’s Well surveillance group manager commented: “When adults buckle up, their children learn to buckle up too, reducing the chance of injuries or death.

At KOC we believe in the importance of road safety, hence our partnership with Kuwait Shell where we hope our message comes across to the public. The safety of every individual on the road is our utmost priority and concern.”
 
At the ‘Seatbelt’s Save Lives’ stand, attendees were given the opportunity to observe hourly performed demonstrations by Dr. Ibrahim El-Mahdy Kuwait Oil Company HSE & Road Safety consultant and Noor Al-Assar, Kuwait Shell HSE Lead.

The stand welcomed over 800 visitors over the course of the two day campaign where they had the chance to experience the importance of wearing their seat belt while driving on the roads.