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Shell Lubricants India
Shell’s presence in India goes back about 80 years, when it operated in the country as the pioneering oil distribution company, Burmah Shell.
Shell Lubricants is the global market share leader in finished lubricants with 13% of the market in volume terms, according to ‘Competitive Intelligence from the Global Lubricants Industry, 2006-2016, by Kline, which essentially means that the company sold more lubricants in 2008 than any other company in the world.
Shell has been ‘first to market’ with many lubricant innovations, and the company’s commitment to research and development reflects that it is well placed to introduce the next generation of world-leading lubricants. Shell lubricants are manufactured at a global network of base oil plants, blending plants and grease plants before delivery to customers through distribution facilities worldwide. Shell has five lubricants research and development centres in UK, Germany, France, US and Japan.
Shell Lubricants makes and sells more than 3,000 different lubricants to meet customer needs across a wide range of applications, marketed in approximately 120 countries. These include consumer motoring, commercial transport, mining, food processing and power generation. Employing 13,000 people worldwide to manufacture, market, sell and distribute finished lubricants. Shell’s portfolio of lubricant brands includes Shell Helix, Shell Advance, Shell Rimula , Pennzoil®, Quaker State®, Shell Rotella, Shell Tellus, Shell Spirax and Tongyi. Shell also owns a portfolio of car care products and Jiffy Lube® services.
Since 1997, Shell India has been manufacturing its lubricants at its state-of-the-art lubricant oil blending plant at Taloja, near Mumbai. This is a fully robotised, environmentally safe and spill-proof plant that has various quality and environment management systems certifications like ISO/TS 16949:2002 Certificates. Shell lubricants have extensive distribution network across the country.
Shell Lubricants in India
Royal Dutch Shell is the largest and most diversified international investor in India's energy sector among all global integrated oil companies with nearly US$1 billion invested already.
Shell’s presence in India goes back about 80 years, when it operated in the country as the pioneering oil distribution company, Burmah Shell. Set up in 1928, the Burmah-Shell Oil Storage and Distributing Company of India Limited began operations with import and marketing of Kerosene. It pioneered rural marketing by reaching out to people even in remote villages to ensure supply of kerosene. With motor cars, came canned petrol, followed by service stations which were built in the 1930s.
15th October 1932, when civil aviation arrived in India, the company fueled J.R.D. Tata's historic solo flight from Karachi to Bombay (Juhu) via Ahmedabad. The company introduced LPG as a cooking fuel to the Indian home in the mid-1950s. Besides selling bitumen, the company pioneered desert road construction in India. In 1955 the company commissioned what was then India’s largest refinery which was the first to process newly found indigenous crude (Bombay High). On 24th January 1976, the Burmah Shell Group of Companies was taken over by the Government of India.
In 1993 Shell Lubricants came back to the country in joint venture with Bharat Petroleum in the name Bharat Shell Ltd. The partnership lasted for more than a decade and by the end of 2007 Shell Lubricants became 100% subsidiary of Royal Dutch Shell by acquiring the minority stake of Bharat Petroleum. At the same time Shell Lubricants India merged the Pennzoil brand with its brand portfolio and became one powerful entity in the category.
With corporate office in Gurgaon and 6 regional offices Shell Lubricants India employs around 400 people across the board. Sells Lubricants thru a network of 250 distributors across the country in Hi street, Franchisee Workshops, Independent workshops etc.
To be closer to the customer and easy business Shell Lubricants has set up a Customer Service Centre (CSC), in Chennai in 2008 for an effective Lubricants Supply Chain. The introduction of a new CSC is essential to pave the way for introducing a new standardized and simplified way of working.
Since 1997, Shell India has been manufacturing its lubricants at its state-of-the-art lubricant oil blending plant at Taloja, near Mumbai. This is a fully robotised, environmentally safe and spill-proof plant that has various quality and environment management systems certifications like ISO/TS 16949:2002 Certificates.
In India, Shell Lubricants has entered marketing alliances with automobile segment leaders like Maruti Suzuki, Hyundai, Mahindra & Mahindra, Skoda, Ford, Wartsila, SAME and Thermax. In addition to this, Shell also has customers such as Tata iron & Steel, TELCO, Maruti Udyog, SAIL, ONGC, Jindal Group, Mahindra & Mahindra, Ford, etc.
In 2002, Shell acquired Pennzoil-Quaker State Company to become the number one lubricants marketer in the USA. Pennzoil® motor oil has been the leading motor oil brand in the USA since 1985. In 2006, Shell acquired a 75% share in Beijing Tongyi Petroleum Chemical Company Limited and Xianyang Tongyi Petroleum Chemical Company Limited, which produce and market China’s leading independent lubricant brand. Shell is the leading international lubricants supplier in China and has the third largest share of China’s rapidly growing market.
Shell Lubricants’ association with motorsport companies through technical partnerships with Ferrari, Ducati and the Shell-Pennzoil team in NASCAR, has the most extreme test bed to develop the best premium products for every Shell customer.