The unit for comparison with natural gas in the domestic market is normally pence per KWh (Kilowatt hour), or pence per therm on a gross basis. ( the total potential energy content of the fuel as delivered).
Pence per KWh - example :
Shell Thermo at 18.00ppl / divide by factor 10.30 KWh/ltr = 1.75 pence per KWh.
Pence per therm - example :
2.843 ltrs of Shell Thermo = 1 therm. Cost pp therm 2.843 X 18.00 = 51p