Shell Fleet Card was first launched in Thailand in April 1996, after Shell has ensured its achievement on the Shell fuel corporate credit card programme in other countries such as England, Malaysia and Singapore. The unique and prominent gray color of scheme used by Shell Fleet Card in many countries is also applied to the appearance of Shell Fleet Card in Thailand. Furthermore, an image of Thailand on the card implies that it can be used anywhere in Thailand. In the former time, fleet managers controlled their fleet fuel expense by using coupon or asking for credit at specific petrol sites. With these methods, fleet managers could not efficiently control their fuel fleet expense due to such problems as misusage and limited number of sites. As a result, Shell has tried to those fill gaps by offering Shell Fleet Card as a new way to control their fuel fleet expense. Shell Fleet Card is issued for each vehicle, which acts as to an identification card of that vehicle. It is used for filling up or paying for lubricant which in turn, easing fleet manager in monitoring their fleet by excellent reporting system. Although, currently Shell Fleet Card is gaining the largest customer base, but with the intense competitive market, number of new competitors are increasing rapidly. As a result, Shell Fleet Card have tried to defend their current market base and to gain more market share by offering more privilege to their customer with wider range of products and by giving rebate to those who are our best loyal customers. It is Shell Thailand's vision to further develop their performance in fuel corporate credit card industry in order to maintain their current leading position according to our precious slogan "Shell Fleet Card put you in control of your fleet fuel expense".
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