 Mr. Farooq Rahmatullah (extreme left) Country Chairman and Managing Director-Shell Pakistan Limited handing over a cheque of Rs 1.3 million for TSUNAMI victims to Mr. Yasin Malik, Vice President-Red Crescent Society of Pakistan.
Also seen in the picture is Major General (R) Bashir Malik, Chairman RCSP. Shell Pakistan's relief activity for TSUNAMI victims has gotten a warm response in from the local media here in Pakistan and we have succesfully been able to obtain 6 prominent insertions in some of the leading daily newspapers.
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 At Shell Pakistan, we believe winning hearts and minds is as important as winning markets. We believe that business has a fundamental role in delivering society’s goals – be it economic, social or environmental. Over the last decade, we have developed a robust programme of social investment which supports organizations and initiatives in the areas of health, education, welfare, community development, heritage and environment dedicated to the welfare of the underserved and underprivileged members of our society. As part of its commitment to our strong General Business Principles, Shell Pakistan believes Sustainable Development provides us the framework for meeting society’s expectations today and its aspirations for tomorrow. We as a responsible corporate citizen feel that in a country where we are doing business, we need to work shoulder to shoulder in solving the problems faced by society. There are four primary areas on which we focus for our social investment. Those are: health, education, environment and heritage. The projects include LAYTON RAHMATULLAH BENEVOLENT TRUST (LRBT), a chain of six hospitals throughout the country, providing free eye care treatment including cornea replacement to over one million patients free of cost annually; THE KIDNEY CENTRE (TKC), which provides free medical treatment including dialysis to poor and needy patients; KARVAN-E-HAYAT, one of the only mental healthcare facilities in Karachi. In education, we support BEHBUD ASSOCIATION, which supports girls’ schooling; HUMAN RIGHTS EDUCATION PROGRAMME and THE BOOK GROUP, which provides quality textbooks for under-resourced schools. We also support ‘The SOS CHILDREN’S VILLAGES’ in Pakistan, which provide home and education to destitute children. A Shell House by the name of ‘Ashiana’ at the SOS Villages in Karachi stands as a testament to our dedication to this cause. In our efforts for the conservation of heritage, we support a number of rich heritage sites which have been neglected despite being declared UNESCO World Heritage Sites. Among these is the magnificent ROHTAS FORT, built by the Emperor Sher Shah Suri in the 15th century. We are proud to be the only corporate entity which is currently engaged in supporting this particular project. We have also been one of the key contributors in the restoration and development of the MOHATTA PALACE MUSEUM- a key heritage site in Karachi, having a long association with the father of the nation.
TAMEER is another significant part of Shell Pakistan’s social investment program. It is an entrepreneurship development program, focused on promotion of entrepreneurship amongst the youth by developing their skills. Launched in January 2003, Tameer is a public service program run under the name of Shell LiveWire by Shell Foundation, globally. Reaching out to over 10,000 people, it has met with spectacular success and is being cited as a best practice for the region.
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