Dealers Royal Club is another key element of success of the service program of Shell Pakistan Limited. Launched two years ago, the Dealers Royal Club has been a pioneering initiative for the retail industry and it is yet another demonstration of our commitment to invest in our dealers and in our relationships with them. The continued success of the program saw the 2nd Dealers Club event in June 2006 with the top 100 dealers winning a number of prizes including a learning trip to Malaysia for our top 30 dealers.
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