At Shell we believing in bringing the best fuels offer to our customers, both in terms of high quality fuels as well as bringing a range of differentiated products. Following the successful launch of Shell’s Better Mileage petrol in March 2005, a research study involving 413 motorists conducted by AC Nielsen – an independent third party research company - to test customers’ perception of the new product and its benefits revealed that 88% of people who tried the New Shell Petrol got better mileage. Thus a second wave of the campaign was launched in August 2005 to further build on the ownership of the proposition and to reinforce the message to customers.
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