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Delivering value to customers
Generating Robust Profitability
Shell Group Economic Performance
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 Customers are the lifeblood of our business. We constantly seek to strengthen existing customer relationships and to develop new ones. We strive to meet and exceed customer expectations by designing and delivering highly attractive, innovative products and services.
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Successful financial performance is essential to our sustainable future and contributes to the prosperity of society. We use recognised measures to judge our profitability. We seek to achieve robust profitability by reducing costs, improving margins, increasing revenue and managing working capital effectively.
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2001 saw our second highest earnings ever in unsettling market conditions, with record earnings for Gas & Power and Oil Products. We have met our cost improvements of $5.1 billion, ahead of target with a return on average capital employed of 19.2%. Two of our sustainable devlopment principles are economic; generating robust profitability and delivering value to customers. Successful financial performance is essential to our sustainable future and contributes to the prosperity of society.
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