SMDS New Launch

GTL Diesel - Volkswagen Trial

Shell Pura Diesel in Thailand

Shell MDS ‘Green Fuels’ To Power 2004 Olympics in Greece

Shell V-Power Diesel comes to Italy

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A fleet trial of 25 Volkswagen Golf cars in Berlin was launched on 6-May 2004. The trial is part of a joint R&D programme to develop new road vehicle technologies and fuels, that will be sustainable and affordable. Shell GTL Diesel will support innovative drive systems, like Volkswagen’s combined combustion system (CCS) which deliver: -   The fuel economy of a diesel engine -   The emission benefits of a gasoline engine.

• Tests carried out by Volkswagen show that:
  -   Existing (Euro-3) diesel cars operating on Shell GTL Diesel will meet future (Euro-4) emission limits without any modifications
  -   Next generation (Euro-4) car emissions can be lowered even further.
  
• Tests results showed that, compared to conventional diesel,
  -   CO emissions reduced by 91%
  -   HC emissions reduced by nearly two-thirds
  -   Particulate emissions were reduced by more than  a quarter.

• Shell’s GTL Diesel is already reducing emissions in the city of Bangkok.
• Shell Pura Diesel is a blend of Shell GTL Diesel with conventional diesel and a detergent additive, sold in Shell retail stations in Thailand since Jan 2002.
• Shell Pura Diesel reduces black smoke and improves engine efficiency.
• Shell Pura Diesel has captured a significant market share at participating Shell filling stations in Thailand, despite a 10% price premium to standard diesel.

"When I switched to Shell Pura Diesel, I felt the engine ran more smoothly. The acceleration was good and there was less black smoke. It's really worth it."   Khun Somkiat Sangnapagas Toyota Sport Rider 4WD

“Pura is different in that it makes the engine quiet, easy to start and there is no black smoke. It also improves acceleration and fuel economy.”   Khun Wenis Nala A van driver

• "Shell Diesel 2004" was launched on 8-July 2003 in Athens.
• The product was developed as a contribution to a cleaner environment for the staging of the 2004 Athens Olympic Games.
• Greece is the first country in Europe in which Shell is distributing a GTL blended product. 
• It offers  drivers engine protection benefits and lower emissions of local pollutants.

“The ATHENS 2004 Organising Committee for the Olympic Games aims to hold the Games in a clean Athens. We are working together with Shell Hellas, which is placing its international research experience and know-how in the service of the Organising Committee, to secure a clean Olympic Games.” 

- Mr Yiannis Pyrgiotis, Executive Director of ATHENS 2004 and manager responsible for environmental issues

Shell V-Power Diesel was launched in Milan on June 6th 2005
Formulated by Shell in partnership with Volkswagen
On June 3rd, Shell and Volkswagen jointly received the Prof. Ferdinand Porsche prize for advancements in automotive engineering

“In the last four years, since we first launched differentiated fuels giving customers more choice, Italian drivers have recognized the value of true technological innovation. That’s way one customer in four chooses Shell V-Power Diesel.”                          - Fabio Ganzer, Shell Italia