Watch the No. 29 Shell Race Team on DIRECTV NASCAR HOTPASS

Kevin Harvick and the No. 29 Shell Chevrolet team from Richard Childress Racing now have their own channel on DIRECTV that will debut during the upcoming Daytona 500 on February 18, 2007.  The interactive television service will bring Harvick's fans virtually in the cockpit with him.

This innovative NASCAR licensed marketing tool is one the newest value-added fan outreach programs.  So far in 2007 only five NASCAR Nextel Cup Series primary sponsors of the approximate 55 on record have been able selected to enjoy this tremendous incremental benefit, and Shell is one of them.

The No. 29 Shell Chevrolet exclusive channel will offer multiple camera angles, real-time car telemetry and in-car audio communication.  Fans will feel like they are part of the action by putting them in the No. 29 Shell race car and pits during fast and furious race action.

For more information and subscription instructions, log on to www.directv.com/hotpass. (link opens in a new window)