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In today’s world where gasolines and diesels can be reformulated for enhanced performance and cleaner engines, a wide range of fuels is available, and the consumer can make increasingly sophisticated choices.
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 Shell’s differentiated fuels have been launched in more than 40 countries to meet the individual needs of its customers. Some of the products we offer include Shell V-Power, Shell V-Power Racing, Shell V-Power Diesel and Shell Optimax. The benefit of each product and its availability differs by country.
Select your country from the list below to find out more. All links open in a new window.
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Shell’s automotive fuel products are supported by extensive research and development carried out in the UK, US, Germany and Singapore by around 150 skilled professional chemists and engineers. Economy gasolines Customers can choose gasolines that can deliver greater economy through a formula designed to reduce friction, keep the engine clean and by improving combustion and the overall efficiency of the engine. Performance fuels We supply premium fuels in a number of markets, which can help maximise the performance of your car. They result from extensive consumer research into what drivers want in each market: ranging from more power, better responsiveness, greater efficiency, and cleaner engines to better care for the environment. Our performance fuels have been tested and refined through our technical partnership with Ferrari in Formula One racing. In the last five years dramatic developments in diesel engine technology have driven massive growth in the number of diesel passenger cars. Our premium diesel fuels are designed to enhance the sustained power and endurance these drivers are looking for. Shell's unique synthetic fuel technology - GTL - where natural gas is synthesized into a pure diesel fuel component without any of the impurities found in ordinary diesels will help make for a cleaner environment and is widely supported by many leading car manufacturers.
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 New fuels The use of oil as the primary transport fuel poses a range of sustainability challenges with uncertainty over the security of supply, local emissions and greenhouse gases. This has to be balanced against the consumer desire for access to cheap and efficient transport. New fuels and vehicle technology are being developed to address these challenges. Some alternative fuels require vehicle modifications or the installation of a new fuel infrastructure, which is limiting their initial usage to dedicated bus and truck fleets. In the medium term gasoline and diesel will increasingly contain blend components that are derived from sources other than oil to ensure cleaner air. Longer term, a new infrastructure for the distribution and sale of hydrogen will be built.
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Autogas (LPG) Auto gas is the most commonly used alternative fuel and has considerable potential to improve local air quality. It can be produced from both oil and natural gas allowing motorists to enjoy lower prices. LPG is a popular alternative to petrol in many developing countries. Compressed Natural Gas (CNG) CNG is established as a public automotive fuel in several countries including Argentina, Italy, Brazil and Pakistan and as a fuel for public transport (buses and taxis) in several Asian, European, US and Australian cities. CNG vehicles worldwide are predominantly converted vehicles, mostly converted from spark-ignition gasoline passenger cars (and are likely to remain this way for the foreseeable future), limiting the possible benefits from CNG use. Nonetheless Shell is investing selectively in natural gas as a motoring fuel. Hydrogen Hydrogen has the potential to be the building block of a sustainable energy system and with fuel cell technology could power cars of the future. Depending on how hydrogen is produced, it can offer a dramatic reduction on both global greenhouse gases and local air pollution. Hydrogen can be produced from natural gas, hydropower and even coal, offering a security of energy supply.
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 But there are a number of economic and technical challenges regarding storage and distribution, which must be resolved before its use as a fuel becomes widespread. Fuel cell systems also require substantial cost reduction before they can compete with today’s car engines on price. Shell is working in partnership across industry to address these challenges and has built several hydrogen-fuelling stations in Japan, Europe and the US to serve fuel-cell vehicles. This gives consumers and policy makers a chance to visualise the future. It may not be as far away as you thought.
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Visit Shell Hydrogen to learn how we develop business opportunities in hydrogen and fuel cell technology. Bio-fuels Bio-fuels describe fuels produced from biomass, such as plants, straw or waste paper. They can be blended with standard fuels or used “pure.” Depending on how they are produced, they result in lower carbon dioxide emissions. The two main bio-components for fuels are ethanol and bio-esters, which when mixed with diesel fuel become bio-diesel. Both ethanol and bio-diesel are penetrating the fuel market as they integrate smoothly with existing fuels. The full potential of bio-fuels will only be realised when the cost falls.
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