 On 22 July 05, Shell launched its new simplified and transparent pricing proposition at all our retail stations. We believe in simplifying our offer for customers and being transparent in our communications. Shell's decision to move to nett price board has been well-received by members of the public. As part of our continued effort to assure customers that they are getting the most competitive fuel prices with Shell, we launched the Shell Price Police campaign. This campaign aims to reinforce to consumers that Shell is constantly monitoring prices and keeping the prices - as reflected on the Shell Price Board - competitive.
Pump prices are of great concern to many Singaporeans , drivers and non-drivers, and particularly in recent times when oil prices have been at historical high levels. This new section on pump prices is part of Shell's commitment to provide greater transparency on this subject. This information would allow the reader to gain a general understanding of some of the key factors that influences pump prices (petrol and diesel) and an appreciation of the cost of car ownership here in Singapore.
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