Ultimately, the retailer determines the pump price of fuel. Here in Singapore, pricing in the retail oil industry is unregulated. The pricing decision is influenced by a number of factors including:
- cost of product (crude and internationally traded product costs)
- cost of bringing the fuel to retail site (distribution costs)
- cost of running the service station (e.g. wages, rent, utilities bills, land lease and depreciation)
- competition with service stations in the area
- promotional and marketing activities