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Our sustainable development journey

Contributing to sustainable development has been part of our Business Principles since 1997. For us, this means helping to meet the world’s growing energy needs in economically, environmentally and socially responsible ways: running our operations responsibly today and helping to build a responsible energy system for tomorrow. Milestones in our SD journey are illustrated below.

Year 

HighlightDetail 
1997Greenhouse gas (GHG) emissions targetSet target to reduce GHG emissions to 10% below 1990 levels by end 2002
2000Shell Foundation establishedEndowed Shell Foundation with $250 million
2001Social performanceEstablished Social Performance Management Unit
2002ISO 14001 certificationCertified all major installations to ISO 14001
20022010 GHG targetSet target to keep GHG emissions at least 5% below 1990 levels by 2010, even as business grew
2003Health targetImplemented a  minimum health management standard across Shell
2003Emissions trading Made the first trade of carbon allowances under the EU Emissions Trading Scheme
2003Continuous venting endedEliminated continuous venting of natural gas from all our oil production operations
2003EmbarqThe Shell Foundation set up  Embarq to look for sustainable transport solutions for the developing world
2004Diversity targetSet target to increase the proportion of women in senior management to a minimum of 20%
2004Health standardMet our target to fully implement our  minimum health management standards
2004HIV/AIDS guidelinesPiloted our  HIV/AIDS guidelines in five countries
2005Carbon trading30 Shell facilities participated in EU Emissions Trading Scheme covering more than a fifth of our worldwide emissions
2005HSE Golden RulesLaunched three  Golden Rules for Health, Safety and the Environment to raise awareness and increase personal accountability and compliance
2006Refinery energy efficiencyMeasures taken through  Energise™ and Business Improvement Review process reduced GHG emissions by nearly 1 million tonnes annually a year and saved us more than $70 million annually at our refineries and chemicals plants
2007Personal and process safetyLaunched “Goal Zero” with employees and contractors to capture the belief that we can operate without fatalities or significant incidents.
2006Social performance plansCompleted plans at all our major manufacturing and chemical facilities and upstream operations where social impacts could be high
2008Fewer injuriesInjury rate down by approximately 50% since 1999
2008Continuous flaring effectively ended outside NigeriaFlaring down 70% since 2001
2010Greenhouse gas emissions target dueTotal GHG emissions to be 5% lower in 2010 than they were in 1990
Responsible operations

Year 

 HighlightDetail 
1997Renewables business establishedEstablished renewable energy business with a commitment to invest US$ 0.5 billion over five years.
2001WindBecame a significant wind energy developer. An additional 100MW of wind energy generating capacity acquired in USA – globally 240MW capacity achieved.
2003Hydrogen World’s first Shell branded hydrogen station opened in Iceland.
2003SolarBegan producing the most efficient thin-film solar panels commercially available.
2004Biofuels Iogen Energy - opens in a new window, partly owned by Shell, produced the first commercially available biofuel from straw (‘eco-ethanol’).
2004Gas to liquids (GTL)Signed agreement to develop gas reserves in Qatar and build the world’s largest plant to convert natural gas to transport fuel.
2004SolarOpened the world’s largest solar power station in Leipzig, Germany.
2005Liquefied natural gas (LNG)Largest equity share of LNG capacity among international oil companies. Production from this capacity provides enough LNG to supply more than 31 million homes with power.
2006Research and developmentIncreased spending on research and development by 50% in 2006.
2006Shell Fuel Economy FormulaLaunched Shell Fuel Economy Formula petrol with blends of advanced additives and cleaning agents that can help improve drivers’ fuel efficiency by reducing energy loss in engines.
2006PavementIntroduced Shell WAM Foam Solution, which can be laid at lower temperatures than traditional asphalt to make roads, reducing CO2 emissions when asphalt is mixed.
2006SolarCompleted our joint venture agreement with glassmaker Saint-Gobain to develop next generation Copper Indium Diselenide (CIS) thin-film technology.
2007Climate change advocacyPublished Shell Energy Scenarios to 2050 and stepped up our advocacy efforts with governments, calling for an international cost of emitting CO2.
2007Natural gasTook operational control of the newly-opened Ormen Lange gas field off the Norwegian coast. The project will eventually provide enough gas to meet 20% of the UK’s needs.
2007BiofuelsDecision made to quadruple our rate of investment in transport biofuels - opens in new window, particularly in those using more sustainable second-generation technologies.
2007Shell FuelSave ChallengeLaunched the Shell FuelSave Challenge in eight countries to help motorists and professional drivers improve their fuel economy through a combination of fuel-saving habits and Shell’s Fuel Economy products.
2007Shell Eco-marathonHeld first Shell Eco-marathon Americas in California. The event challenges students to design, build and test vehicles that travel further using less energy. The Shell Eco-marathon started in France in 1985.
2007SulphurCreated Shell Sulphur Solutions to find profitable and environmentally friendly new ways to use sulphur removed from petrol and diesel.
2008Carbon capture and storage (CCS)CO2 storage pilot project (CO2SINK) at Ketzin in Germany became Europe’s (and our) first project to inject CO2 underground onshore.
2008Coal gasificationSold 26 licenses to use our coal gasification technology by the end of 2008, making us an industry leader.
2008BiofuelsIncreased our stake to 50% in advanced biofuels company  Iogen Energy - opens in a new window - opens in new window.
2008WindIncreased our wind capacity by nearly a quarter to 550MW, enough to power nearly 250,000 households, as the 240MW Mount Storm onshore wind power project in the USA (50% Shell share) came into operation.
2008Industrial lubricants Launched Shell Tellusâ EE (Energy Efficiency) lubricant designed to increase the energy efficiency of hydraulic equipment.
2008PavementLaunched Shell Floraphalte, our first asphalt binder made almost entirely of plant-based ingredients. It can be mixed at lower temperatures than traditional asphalt, reducing energy use and CO2 emissions.
2009LNGAdded around 5% to the world’s LNG capacity with production from Sakhalin II in Russia. By March 2009, we owned (directly or indirectly) approximately 9% of the world’s LNG capacity, enough to meet the natural gas needs of around 40 million households.

Year 

 HighlightDetail 
1997Shell General Business Principles revised to include sustainable development and human rights and a strict governance process introduced 
1997Revised Health, Safety and Environment (HSE) Policy and strengthened associated governance processes 
1998First Shell Report published 
1998Company-wide  Global environmental standards introduce 
1999Inclusion of carbon costsInclusion of carbon costs in financial project evaluation at $5/tonne, escalating to $20/tonne by 2008
2001Shell-wide Security standard introduced 
2001Biodiversity standard and commitments introduced 
2001Animal testing standard introduced 
2001Diversity and inclusiveness standard introduced 
2002Series of  minimum health management standards introduced 
2003Introduced commitment not to explore or drill for oil and gas in natural World Heritage Sites 
2004Energy and carbon footprintProvided details of the energy and CO2 emissions from the production, refining and final use of the energy products we produce
2004Performance appraisal and payIncluded sustainable development to the Shell Scorecard used in determining bonuses. It counts for 20%.
2004SD learning programme launched 
2005External review committeeIntroduced committee of external experts to evaluate the balance, completeness and responsiveness of The Shell Sustainability Report
2005Project Academy Launched 
2005Sustainable development in business processesStrengthened sustainable development requirements for new investments, acquisitions and divestments
2005Millennium Development GoalsDetailed our contribution against the UN’s Millennium Development Goals.
2005Global whistle-blowing schemeIntroduced  global helpline and website allowing staff to seek advice and report concerns about suspected incidents of bribery or fraud
2006Shell Code of ConductCompany-wide Code of Conduct launched.
2006Dow Jones Sustainability IndexRanked best in class for environmental management, policy and biodiversity as well as corporate governance, codes of conduct and transparency
2006LearningSustainable development considerations integrated in curriculum of the Shell Project and Commercial Academies
2008Confirmed as A+ level reporters for the 2007 Shell Sustainability Report through our application of the Global Reporting Initiative’s G3 guidelines. 
2009We have a Director of Sustainable Development and Corporate Affairs reporting to our Chief Executive