Successful Guinness World Record set

With the help of more than 3,000 motorists from across the globe, Shell has successfully set a new Guinness World Record for the largest fuel efficiency lesson. The new record was set on Global Shell FuelSave Day, October 15, 2011. This is the latest example of our ongoing efforts to help drivers everywhere become more fuel efficient.

The lesson took place simultaneously at events in 10 cities across Europe and Asia, led by Shell FuelSave celebrity ambassadors and Shell scientists in each location. Using interactive demonstrations and training, Shell FuelSave Day aimed to show drivers all over the world how a few simple changes to their driving habits, along with using the right fuel, could help them save fuel and cut their motoring costs.

Guinness World Records and a team of local adjudicators oversaw the world record attempt and gave official confirmation that a new record had been set immediately after the lesson.

Events to mark Shell FuelSave Day ranged from Hamburg’s first ever live music and car enthusiasts concert, to a family fiesta in Manila which invited drivers to unite in saving fuel. Dutch VW Beetle Club members took part in a fuel economy driving challenge around an airport, while in London participants competed in a fastest finger first competition, answering questions on fuel efficiency and the Shell FuelSave tips in the fastest time, to win a car.

The 10 cities that took part in Shell FuelSave Day were: Allerød, Denmark; Bangkok, Thailand; Hamburg, Germany; Hong Kong, China; IloiIo City, Philippines; Istanbul, Turkey; Kuala Lumpur, Malaysia; London, UK; Manila, the Philippines; and Valkenburg, the Netherlands.