We launched the Shell FuelSave Challenge in 2007 to help drivers save fuel. By using Shell fuels with Fuel Economy formula combined with fuel saving techniques the best drivers saved 24% on fuel. Three years later we have trained over 160,000 drivers across 11 countries.
To discover more about drivers’ fuel-saving habits and attitudes we have carried out international research.
In 2010 we surveyed 3,300 drivers across Europe and Asia. The results show that half of drivers are not taking action to save fuel and in Europe one-third do not believe they can.
83% of drivers want more information on how to save fuel, the survey revealed. To help address this we will be setting up a panel of experts who will work together to find new ways of helping more drivers save more fuel more often.
The panel’s founding members are Guinness World Record holders in fuel economy, John and Helen Taylor. Over the next few months we will look for more FuelSave experts to join the panel.
Learn more about the expert panel by registering your interest - opens in new window. We will be in touch later in the year
