Shell Pakistan has always placed great importance on the health, safety and environment aspect of the society it does business in. Safety is one of our top priorities, and we base our policies on the belief that all accidents are preventable. Shell Pakistan believes that long-term business success depends on valuing people and the environment. In pursuing this goal, ‘safety’ has become an integral part of our business through successful implementation of structured safety programmes.
Ownership of and personal responsibility regarding occupational safety and health in the workplace continue to be driven from all levels, from management to the field staff. Shell takes the safety of its customers and retail staff very seriously. For this reason, Shell Pakistan places utmost priority on promoting safety at work.
In line with our business focus towards Road Safety, we have initiated a two-pronged road safety programme, targeting school-going children as well as adults. |
Awareness for Life Programme- Breaking Taboos to EducateIn line with our business focus towards Road Safety, we have initiated a new road safety programme for children, the ‘Shell Happy Roads Programme’. A pilot Road Safety programme geared towards primary and secondary schoolers residing in Karachi, the project is aimed at creating and approving methods for teaching children 7-12 years old the rules of the road, as well as shaping their skills and habits necessary to stay safe on streets and roads of Karachi.
The Shell Road Safety Programme aims not only to inculcate road safety awareness among students, but also to strengthen community safety, especially within families. Reaching out to all strata of the society through targeting public, private and NGO-based schools, Shell Pakistan is committed to ensuring that road safety and courtesy is firmly ingrained in the younger generation.
The programme covers a number of subjects relevant to kids, i.e. safe crossings, obeying traffic signals, and technical features of bikes and motorbikes. It also tells children about rights and duties of a pedestrian, and describes legal responsibility of persons involved in a traffic accident. Every lesson is illustrated by real neighbourhood-specific examples. Information about the programme is spreading throughout Karachi, and programme developers receive many requests regarding the right to reuse the know-how in other regions of the country. Shell Pakistan is receiving active encouragement to continue supporting road safety topic and extend the geographical boundaries of the project after the pilot year is over. |
Shells Pakistan’s Road Safety efforts are not just geared towards building awareness amongst youngsters, but also target adults. Each year hundreds of adults lose their lives on our roads due to reckless driving and lack of road safety knowledge. Shell recognizes that all corporations, as employers of many office-going individuals who face great road-exposure each day, have a role to play in promoting Road Safety awareness thereby ensuring safety for our staff. To further this cause, Shell Pakistan has recently joined hands with Indus Motors Company (IMC) to initiate a new ‘Adult Road Safety Awareness Programme’, a joint project which reaches out to corporate audiences to better inculcate respect for driving regulations to make our roads safer for the office-going population. |
Shell Pakistan and Indus Motor Company (Toyota) in partnership with the Aga Khan University, Sindh Education Foundation and the Road Traffic Injury Research Centre (Ministry of Health) organized the 2nd National Road Safety Conference (NRSC) on July 7, 2009 at the Aga Khan University Auditorium in Karachi. Dr Arbab Alamgir Khan, Federal Minister Communication was the Chief Guest at the event, which also included stakeholders from the corporate, media, education, health and civil service. The conference opened with a speech by Zaiviji Ismail, Chairman of Shell Companies in Pakistan, who discussed global road safety initiatives, and was followed by a presentation on the local scenario from Parvez Ghias, CEO, Indus Motor Company. During the conference, Dr Rashid Jooma, DG Ministry of Health, unveiled the results of Road Traffic Injury Research Project (RTIRP), which was initiated in 2006 in partnership with IMC, JPMC, AKUH & NED University to collect accurate data of Road accident cases received by five major hospitals of Karachi. The results highlighted that motorcycle/pillion riders are the most vulnerable road user group and account for 60% of all road traffic injuries. Faisal Qureshi, from the popular morning talk show “Breakfast with Dawn” was invited to moderate a group of panelists, which included SSP Sindh police; Dr. Aftab Pathan, DIG national highway and motorway police and Mr Aziz Kabani, Director Sindh education foundation. During the session, audience and panelists raised a number of smart questions that discussed measures for road safety policy, challenges and new initiatives. |
