 At Shell we know that our dealers are our business partners. For many of our dealers, the association with Shell is an old one. There are some that are 2nd or 3rd generation dealers, continuing a legacy set by their elders, and we as a company value the wealth of experience we have with us. For every standard we develop, we rely on them to implement. For every liter we commit to, we rely on them to sell. Our customer perceptions depend on the experience they have at our retail sites. It is this realization that has lead to the establishment of the Shell Royal Club, which was launched in August 2004 as a top item in our Retail business agenda. The aim of this Club is to recognize and reward the top dealers in our network in appreciation of the contribution that they have made to our business. Since the launch of the Royal Club, our Dealer team has demonstrated a passion to drive our business to new heights. On 8th of April 2005, we held the first official Gala event of the Shell Royal Club in Lahore. The hall was decorated in royal blues and velvets, keeping with the exotic Arabic theme. On this evening, the Royal Club commitment came full circle, with 93 dealers qualifying as members of this exclusive Club. Each of the winners had been selected on the basis of high scores on RCVP, Mystery Motorist and TM evaluations conducted on site, a testament to their commitment to the business. All 93 winners will be rewarded Royal Club membership together with special banners for display on their sites. There are also a host of fantastic prizes for the top tier, with the top 20 traveling to Kuala Lumpur, Malaysia, on a specially arranged Learning Tour. Prizes for the next 30 winners included premium wristwatches, television sets and DVD players, as well as a plaque. In addition, all 93 winners were awarded Shell Royal Club membership cards, entitling them to fantastic deals with a telecom, banking and fast-food company. The night ended on a high note with a memorable skit performance by famous Pakistani TV artists acting out segments of a popular TV show. A concert by a famous local singer had participants dancing the night away.
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