What Shell offers dealers/retailers

1. Shell Brand & other Trade Marks - Retailer will have his own name as a corporation or individual business owner. However, he would operate Shell's service station business under the Trade Name of Shell. A Shell Retailer is given the right to use Shell's logos, signage, slogans and Trade Marks which are world renowned symbols of high quality in fuel products and related services.

2. Location and Market Study - Shell's network planners identify strategic and suitable locations for Shell service stations, using proven criteria for successful business locations. Shell provides specific market study for each outlet that includes projected sales, operating expense, capitalisation, manning complement and others. The Retailer can be assured of the viability of each and every site.

3. Layout and Fitting out of Service Station

4. Building and Equipment

5. Operating Standards

6. Training for Retailer and Staff

7. Procurement Programs

8. Pre-Opening Assistance

9. Grand Opening Assistance

10. Marketing Strategies

11. Research and Development

12. Business Counselling

· Average rate of Return On Investment (ROI) ranges from 30% to 40%.

· Average Pay back period is about 2-3 years.