Global events again had a significant impact on the New Zealand market throughout 2008 with wildly fluctuating and record oil prices, caused predominately by increased demand from emerging companies such as China and India. Despite this market volatility, we delivered competitive, high quality products and services. Shell again proved itself an industry leader. . Shell actively managed fluctuations in demand and supply, ensuring we were able to bring competitive retail fuel prices to customers. Shell’s extensive retail network includes service stations owned by Shell New Zealand and stations operated by independent retailers. We place a strong emphasis on maintaining good relationships with independent operators, and developing our network-wide policies to achieve the ideal balance between the best fuel prices and quality service, thereby achieving increased market share and profitability. We appreciate the confidence that customers have shown in us, and will continue in our commitment to deliver the best possible fuel prices and high levels of service. In 2008 we introduced V-Power 95 a new premium unleaded fuel developed with Ferrari. Shell V-Power is a quality fuel formulated for improved performance that has been enjoying great success with the market, and in particular car enthusiasts, since it was launched. Shell’s other businesses – including general and jet aviation and marine – all had a challenging but positive year. Our specialist chemicals business is an important part of our operations. It adds to the diverse products we offer domestic, commercial, and industrial customers throughout the country, and is an example of our dedication to deliver solutions across the full spectrum of the economy. Shell New Zealand’s chemicals business both manufactures and imports products. The principal activities are the marketing of petrochemicals and the production of detergents. Shell's chemical facility at Gracefield in Lower Hutt, which manufactures detergent intermediates, has been operating for over 20 years. It is the only remaining sulphonation unit in Shell Chemicals worldwide. Safety continues to be Shell’s priority above all others and while we recognise we have made good progress in this area,there is still more we can do. Safety is a right and an obligation for Shell. This view embodies our values – honesty, integrity and respect for people. It is a main driver and an indicator of higher performance. Across Shell worldwide, and within NZ, relationships and delivering on promises is key. It helps improve our performance. But it also makes our company a better partner, a better supplier, a better employer, and a better neighbour. |