This includes all the activities necessary to transform crude oil into Shell petroleum products and deliver them around the world. Shell Oil Products markets fuels and lubricants for domestic, industrial and transportation use. We refine, supply, trade and ship crude oil and petroleum products internationally, as well as providing technical consultancy and research services. In meeting our customers’ needs, Shell travels 10 million kilometres per year and makes more than 160,000 deliveries. Our total oil inland trade (TOIT) for 2005 was 2.424 billion litres, slightly down on 2.472 billion litres in 2004. Shell is the market leader in the three core sectors of the New Zealand oil products market. Our retail, commercial and bitumen customers benefit from a range of products that conform to the highest performance and environmental standards. Global events again had a significant impact on the New Zealand market in 2005 with Hurricane Katrina affecting the global supply chain and rising crude and refined product prices making the local market particularly volatile. Despite this, we delivered competitive, high quality products and services. Shell again proved itself an industry leader, attaining number onein both market share and brand share of preference.
Shell actively managed fluctuations in demand and supply, ensuring we were able to bring competitive retail fuel prices to customers. Shell’s extensive retail network includes service stations owned by Shell New Zealand and stations operated by independent retailers. We place a strong emphasis on maintaining good relationships with independent operators, and developing our network-wide policies to achieve the ideal balance between the best fuel prices and quality service, thereby achieving increased market share and profitability. We appreciate the confidence that customers have shown in us, and will continue in our commitment to deliver the best possible fuel prices and high levels of service. In 2005, Shell NZ also rolled out a new Global Retail Business Agreement. The Agreement is a plain English contract for Shell retailers that clearly explains the mutually beneficial relationship between Shell and cluster retailers. By the end of 2005, 78 sites were transferred onto the new agreement, with the rollout continuing in 2006. Shell’s other businesses – including general and jet aviation, marine and LPG – all had a challenging year but provided positive returns. They remain a valuable part of Shell’s overall fuels and lubes on offer in New Zealand.
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