Kuala Lumpur, 6 February 2007: Shell Malaysia welcomed a convoy of Ferraris today to celebrate 60 years of its long-term technical partnership and shared passion. The Ferrari 60th Anniversary Relay convoy was given a full Shell V-Power Racing greeting at the Shell Sentral Kiosk in Damansara, Kuala Lumpur. Having left Singapore earlier this morning, each Ferrari in the convoy was treated to a full tank of Shell V-Power Racing at the exclusive refuelling, as the convoy entered central Kuala Lumpur. The newly launched, high-performance fuel - Shell V-Power Racing - provided the convoy with the same technology used by Ferrari in Formula One races. Containing 99 per cent of the components found in the fuel used in Ferrari cars during Formula One races, Shell V-Power Racing is designed to give immediate acceleration, response and sustained power. The Ferrari 60th Anniversary Relay Tour, a worldwide rally which sees countless Ferraris touring 44 countries across five continents, kicked off in Abu Dhabi on 28th January and culminates on 25th June 2007 in Maranello, Italy, home of Ferrari. Tuan Haji Mohzani Abdul Wahab, Managing Director, Shell Malaysia Trading Sdn Bhd said: “We are excited that Shell V-Power Racing is the official fuel used by the Ferrari Relay convoy as they enter into the Malaysian leg - this is a fitting acknowledgment in celebration of 60 years of shared passion. “Our proud heritage with Ferrari has enabled us to develop fuels of the highest standards; providing millions of motorists with the most advanced technology and a better driving experience. Thus Shell is committed to making better fuels for our customers and their cars - proving that not all fuels are the same.” From the Formula One track to the road Instrumental to Shell V-Power Racing development has been the working relationship forged between Shell and Ferrari over the last 60 years across the Grand Prix circuits of the world. At each race, the Shell Track Lab provides Shell scientists with a unique cutting-edge mobile laboratory enabling fuels to be developed and tested under the most severe conditions. This development on the race track is then fed back into Shell’s road fuel development programmes to benefit the everyday motorist. According to Eric Holthusen, Fuels Technology Manager, Shell Global Solutions, “The new Shell V-Power Racing incorporates performance enhancement technology and a new developed component, Friction Modifier Technology (FMT), proprietary to Shell premium fuels. FMT is a unique development from Shell’s research laboratories involving long-term Formula One partner, Ferrari. “The friction reduction properties of new Shell V-Power Racing with FMT are designed to improve acceleration by reducing power loss due to friction. Shell V-Power Racing reduces friction between moving engine parts and its powerful cleaning components not only prevent the deposit build-up in the engine it also removes deposits left behind by inferior fuels.” The new Shell V-Power Racing will deliver performance, responsiveness and protection to motorists. It is a premium product, meant for motorists who want a high performance fuel for their vehicles Note to Editor: Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team. In Malaysia, Shell is the petroleum retail market leader and has the largest network of retail stations nationwide. FOR MEDIA INFORMATION, PLEASE CONTACT: SHELL MALAYSIA · Lina Yap-Abdullah DL: (+60-3) 2091 2252 HP: (+60-12) 302 0221 lina.yap-abdullah@shell.com EDELMAN +60-3 2287 8689 · Ho May Ling ext. 205, mayling.ho@edelman.com · Karen Hoh ext 100, karen.hoh@edelman.com |