KUALA LUMPUR, 3 May 2007 Shell’s latest promotion from now until the end of June will give customers a chance to own six exclusive limited edition Ferrari model cars when they fuel up at Shell stations nationwide. The six unique, sleek and sporty model cars are a detailed replica of the Ferrari cars by a 1:38 scale and features the full livery and brand of Shell and Ferrari. Each car has been endorsed and approved by Ferrari and Mattel. Each Ferrari model car is available for purchase with every RM40 fill-up of any Shell fuel at any of the 830 Shell stations nationwide. Shell V-Power Racing fuel customers can purchase a model car at RM3.99; while customers of Shell Super or Shell Diesel, can purchase a model car at RM7.99. Unique two-speed function
“The model cars are so unique that kids and avid car collectors alike will want to get their hands on this sleek and sporty collection,” said Tuan Haji Mohzani Abdul Wahab, Managing Director, Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd. These Ferrari model cars have two-speed functionality. When the model car is pulled back on a smooth flat surface, it will accelerate forward in first gear then kick into second gear. All the model cars have the two-speed functionality except for the F1 model which features one-speed. “There will be a range of activities held throughout the two-month promotion period to engage our customers as Shell is always seeking ways to provide a unique driving experience whether it’s in their car, on the road, or virtually through an online experience or fun ‘model races’, ” Mohzani continued. So more good news for fans of power and exhilarating races… selected participating Shell stations throughout the country will hold special ‘race’ sessions where individuals and families can bring along their model cars to race on a ‘mini race-track’ in order to win prizes. There will also be exciting activities in various shopping centres such as One Utama, The Curve, Queensbay Mall in Penang and Tebrau City in Johor especially over the school holiday period for families to take part in a simulated Shell V-Power Racing game on an electronic race-track.
“At Shell we know that all fuels are not the same which is why we are committed every day to making better fuels for our customers and their cars. Shell V-Power Racing fuel is a result of the successful shared passion for performance with Ferrari which has spanned 60 years. This promotion aims to deliver more power, passion and exhilaration to customers to further enhance their driving experience,” said Mohzani.
Shell V-Power Racing fuel is the only high performance fuel in Malaysia and is borne out of 60 years of shared passion through Shell’s technical partnership with Ferrari. Shell is committed to be at the forefront of fuels technology, through the delivery of high-performance fuels to all Malaysian motorists. This long-term technical partnership has helped Shell advance track performance fuels that have enhanced consumer fuels. The six model cars available are:
o The sporty Enzo model for all sports enthusiasts
o The new generation F430 Ferrari 8-cylinders
o The 575 Superamerica – one of the most exclusive cars ever built by Ferrari with only 559 models to its name
o The 360 Spider - Ferrari’s 20th road-going convertible
o The high-performance F50 supercar, introduced in 1995 to celebrate Ferrari’s 50th anniversary and
o The F1 2005 model which is the 50th car built by Ferrari Note to Editor:
Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team. In Malaysia, Shell is the petroleum retail market leader and has the largest network of retail stations nationwide. FOR MORE INFORMATION, PLEASE CONTACT: SHELL MALAYSIA
· Cindy Lopez
DL: (+60-3) 2091 3719 HP: (+60-12) 282 1765 cindy.lopez@shell.com EDELMAN (+60-3) 2287 8689
· Ho May Ling ext. 205, mayling.ho@edelman.com
· Janice Thein ext. 211, janice.thein@edelman.com | 
