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Shell on TV
The Shell technical partnership with Ferrari is one of the most successful in the world of motorsport, but its success is not confined to the race track. Take a look at the award-winning, iconic television commercials produced by Shell and watch the technical partnership in action.
In this section
Refuelling TV Ad
Aircraft refuelling a Ferrari Formula One car
In 1997, Shell once again pushed the boundaries of what was believed to be technically possible with a daring and impressive display deep in the Mojave Desert. The general public and F1 fans alike were united in their appreciation of Shell and Ferrari’s visually stunning ‘Refuelling ad’.
Fastest, Furthest & Everything in between
This advert demonstrates how Shell pushes the boundaries of both performance and efficiency in an epic journey across Europe. The film highlights both Shell’s technical partnership with Ferrari, and its hosting of the annual Eco-Marathon, whose record holders covered over 3300 km on the equivalent of 1 litre of fuel.
Circuit TV Ad
Certainly a contender for one of the greatest motoring adverts of all time, the new Shell ‘Circuit’ television advert perfectly demonstrates the shared passion for performance that Shell and Ferrari have experienced together over the past 60 years.
Making of Circuit TV Ad
Watch Ferraris through the decades in 'Circuit', the new Shell V-Power television advert.