Research by our Retail business in 11 key markets in 2010 showed 50% of our customers have taken action to cut their fuel use, and 83% said they wanted to know more about saving fuels.
Customer refuelling at the Shell Retail site, Beaconsfield, UK.
Our driver education programme, known as the Shell FuelSave challenge, offers customers tips to lower their fuel consumption. These include keeping a steady speed where possible, choosing routes with good surfaces, taking weight out of your car, and regularly checking tire pressures.
Over the last five years we have trained more than 2,000 drivers in 10 countries in fuel economy and more than 200,000 drivers have used our online training programme.
Our Shell FuelSave Partner programme for truck fleets tracks fuel use and offers fuel-saving advice. This fuel management system combines monitoring fuel consumption with information on vehicle and driver performance, such as accelerating, braking, speed and sitting idle. Truck operators can use this information to make changes, such as by training drivers, and improve their fleet’s fuel efficiency by up to 10%.
The system automatically calculates how much CO2 a truck produces for each tonne it weighs for each kilometre it travels. It shows how fuel savings also help reduce CO2 emissions.
The system combines combine tracking Shell fuel purchases, through electronic fuel cards, with information about driver habits and truck performance from an on-board device.
Our Shell Eco-marathon competition reaches out to the next generation of drivers and engineers. Three annual events – in Europe, the Americas and Asia – invite students around the world to design, build and test energy-efficient cars to see who can go the furthest on one litre of fuel.
In 2010 around 4,000 students from 35 countries took part in the 26th Shell Eco-marathon. A team from France broke the all-time world Shell Eco-Marathon record by driving the equivalent of more than 4,000 km on a single litre of fuel around the same distance as from the most northern tip of Europe, in Norway, down to the toe of Italy.
